WorldFuture 2015: Five Keys to an Engaged and Innovative Culture

Fi K tFive Keys to an
Engaged &g g
Innovative Culture
Carrie Vanston
VP of Communications
Culture Coach, Workshop Director, Facilitator
cvanston@tfi.com
Technology Futures IncTechnology Futures, Inc.
MiniTrends Project
(512) 258-8898 July 25, 2015
San Francisco
Copyright © 2015, TFI - MiniTrends
( )
www.MiniTrends.com  www.TFI.com
San Francisco
Hilton
Union Square
Images: TFI and WFS

F i htForesight
&
Engagement
3

Five Keys To
An Engaged &An Engaged &
Innovative
CultureCu tu e
4

5

Key 1:
ConnectConnect
Encourage
interaction,,
connection,
and personal
support between
6
support between
and at all levels

Value us as individuals
 Interaction
 Work Space
 Work / Home
 Listen Listen
 Respectp
 Humor
7
Photo: Clipart.com (Vital Images)

Greenling: Locally Grown, Organic
Food Deliveryy
The Staff
 Cookie Monster
 The Bear
 Curry Courier
 Greenskeeper
 Mango Maven
 Rusty Pies
 Sargent Pepper
 Bringer of Good Thyme
 Keeper of the Peas
 Señor Spinach
 Deuce Bigalow
 Carrot-top
 Sage Advisor
 Candied Yams
 The Penguin
 Krispy Kreme
py
8

Care About Our Opinions
and Ideas
 Interesting Work
 Challenge
 Responsibility /
Autonomy / Trust
 Public Recognition
P i Praise
 Sharing through Writing and Speaking
g g g p g
9

Connected to Something Larger
10

The Good
Service to others
“To democratize the skies”
11

The True
Discovery and advancing human knowledge
“Empowering the innovatorsp g
of the world to do more.”
12

The Beautiful
Excellence and creation of beauty
“To enable people to experience
the joy of driving”
13

The Heroic
Change/improve the world
standing by your beliefs
“Enabling Americans to performEnabling Americans to perform
extraordinary acts in the face of
emergencies”
14

Conscious Companiesp
 Value us as
individuals
 Care about our Care about our
opinions and ideas
 Have a purpose connecting
us to something larger
15

Organizing the world’s information and
making it universally accessible and useful.
Guiding Principles:
- Make money without doing evil
W k h ll i d h ll f- Work challenging and challenge fun
- Flat organization with collaborative environment.
16

Laughter,Laughter,
Caring,
Fun!Fun!
17
Photos: amateurgourmet.com, styledesignluxury.blogspot,Wikipedia

Time off for Innovation
20% for individual projectsp j
Half of all new products including:p g
18
Source: Google Images

Key 2:
DiscoverDiscover
Discovering
and capturing
minitrends
19
minitrends
and new ideas

What are MiniTrends?
MiniTrends are Emerging Trends that
promise to be significant in 2-5 yearsp g y
but are not widely appreciated and
so offer great businessg
opportunities.
20

Analyze Frustrationsy
Copyright © 2015, TFI - MiniTrendsPhoto: Clipart.com (Vital Images)
21

Keeps growing by staying on top
22
Keeps growing by staying on top
of emerging trends!
22

Search for Convergencesg
Copyright © 2015, TFI - MiniTrendsPhotos: Clipart.com (Vital Images)
23

Convergence:
 Wayne Caswell
looking for new
opportunitiesopportunities
 Reads
MiniTrends book
 Searches for
convergences in his
areas of interest.
 Founds Modern
Health Talk
 Leveraging it forg g
new startup:
Intelligent Sleep
24

Follow Leaders
Copyright © 2015, TFI - MiniTrendsPhoto: Clipart.com (Vital Images)
25

MiniTrends Process:
Representativeep ese tat e
Regular, Ongoingg , g g
Schedule
Recorded and Shared
Inclusionary Tactics
26

Neste Oil Company (Finland)p y ( )
Innovation Committees
• Innovation Search Committee
Innovation Assessment Committee• Innovation Assessment Committee
• Innovation Implementation
Committee

Key 3:
DevelopDevelop
Advocate for
development,
education
28
education,
and growth

Personal Developmentp
29
Photos:financialfreedomcreator.com, precisionnutrition.com, waylandlibrary.com

30

Professional Developmentp
Ideas! Insight!
Inspiration!
 Conferences
 Presentations
 Workshops Workshops
 Professional Groups
 Degrees / Certifications
31
Photo: TFI

Organizational Developmentg p
 In-House Workshopsp
 Conferences
 Programs
 Community
Partnerships
32
Photo: TFI

Fortune’s
“100 Best Companies to Work For”100 Best Companies to Work For
Average training in 2014:
Managers = 78 hours
Professionals = 94 hours
Nearly 80% higher than 1998Nearly 80% higher than 1998
33

Key 4:
CollaborateCollaborate
Maximum
involvement
analyzing best
minitrends
34
minitrends
and ideas

Techniquesq
 Opportunity Opportunity
Wheels
 Nominal Groups Nominal Groups
 Delphi Studies Delphi Studies
35
Photo: TFI

Key 5:
IncorporateIncorporate
IntegrateIntegrate
best ideas
into
business
strategy &
plansplans.
Continue feeding
new minitrends and
36
new minitrends and
ideas into the funnel

Integrate Best Ideasg
 New Products, Processes,
or Venturesor Ventures
 Improvements in Products or Improvements in Products or
Processes
 Acquisition
 Partnering
37

Five Keys To
An Engaged &An Engaged &
Innovative
CultureCu tu e
38

PAYOFF!!
Lower turnover ratesLower turnover rates
Better Recruits
Happier Customers
Higher Productivity
Higher ProfitsHigher Profits
39

Fortune’s
“100 Best Companies to100 Best Companies to
Work For”
Since 1998 outperformed theSince 1998 outperformed the
S&P 500 Index by a ratio of 2 to 1!
40

Fi KFive Keys
To An Engaged
& Innovative
42
& Innovative
Culture

Sustain
The most successful ideas pave the
wave for the next round of minitrends
and ideas just around the curve!and ideas just around the curve!
43

Resources:
 MINITRENDS: How Innovators & Entrepreneurs Discover & Profit
From Business & Technology Trends by Dr. John Vanston, Carrie
V tVanston
 The One Thing: The Surprisingly Simple Truth Behind
Extraordinary Results by Gary Keller, Jay Papasany y y , y p
 The Wisdom of Andrew Carnegie as Told to Napoleon Hill by
Napoleon Hill
 Conscious Capitalism: Liberating the Heroic Spirit of Business by
John Mackey, Raj Sisodia
 Technology’s Promise: Expert Knowledge on the Transformation
of Business and Society by William E. Halal
45

More Resources & Services
Five Keys to an Engaged and Innovative Culture™
 Breakout Sessions, Workshops,
Courses
 Coaching, Facilitation, Consulting
 Presentations
 Partnerships
 www.MiniTrends.com
46

WorldFuture 2015: Five Keys to an Engaged and Innovative Culture

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WorldFuture 2015: Five Keys to an Engaged and Innovative Culture