Leading organizations including political parties retain communication experts to achieve the desired results.

1. Communication isn’t Expression.
PTI
PAT
Govt.
Message Frequency
Communication is not about creating
impression or higher message
frequency. There is huge
communication gap among
government, PTI and Pakistan Awami
Tehreek. Print, electronic and digital
media organizations are 100% free.
Communication tools (music, firebrand
politicians, sermons, etc.) of PTI and
PAT are ineffective as message
comprehension by Government of
Pakistan is very low. Ideal state is
depicted with blue box in the graph.
Stakeholders are hiring professional
communication experts to solve the
political deadlock and progress
paradox.
Low High
Message Comprehension
Low High
Sajid Imtiaz: Communications Expert CDKN, Honorary Member Pakistan Society of Criminology