Misha Lyalin, Zeptolab: From theory to practice - what being omnichannel means in 2016 @ ad:tech 2016

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ad:tech London, MMS & iMedia

Speaking at ad:tech Performance & Innovation, 2-3rd November, London.

Marketing

FROM THEORY TO PRACTICE:
Misha Lyalin, CEO
London
November3rd,2016
WHAT BEING OMNICHANNEL
MEANS IN 2016

Please
meet
Om Nom
900 MLN
downloads EVERY 5th
smartphone
in the world
Played on
200 K
candies during this
talk
Om Nom will eat
100 BLN
ropes were cut
up until today
Over

Om Nom
is a star
3,2 MLN
fans on
Facebook
700 K
fans on
YouTube
3 BLN
animation
views

Who
the fans
are…
Nanyang Technological University
Study 2014 , Singapore
Truly unique:
fun and proven smart
“
Provides broad improvement to
executive functions, which are
important for general
intelligence.
“
Players concentrate 60% better,
and switch between tasks 33%
faster, and adapt to new
situations better.

Digital
presence
web AR/VR
TV SNS
mobile console

2010 2011 2012 2013 2014 2015 2016
Digital
presence

Games
AppStore
GooglePlay
Mobile
operators:
Mobile
vendors:
Independent
stores:
Web:
Console:
SmartTV:
Stores:

Video —
Om Nom
shorts
Om Nom Stories: webisodes
(49x1:30 min)
Inspired by various Cut the Rope
games
iKids award for the “Best
web/app series” in 2013
There is a story yet to unfold…
Om Nom has millions of fans worldwide and they
can’t wait to see new stories about their favorite
little monster
YouTube,
in-game
video player:
> 3 BLN
views
YouTube
channels
for kids
TOP 5

Being
omnichannel
Mobile
games
Ads
Video
YouTube
VR
Merch
Social
media
Console
360 video

focus on technologies that reach
your audience
look for an easy win
cooperate with those that have
figured it out to complete your 360
Thank you!
Misha Lyalin, CEO
misha@zeptolab.com

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