The document describes the development of a tourism web portal for an area in Slovenia called The Heart of Slovenia. The portal aims to promote the tourism offerings of the 16 municipalities in the region. It provides information on attractions, events, and local tourism products. The portal launched in December 2012 and nearly 100 tourism providers are expected to participate. An English language version of the portal is also being developed. A mobile application is also being created to guide tourists to 100 attractions in the region and provide location-based information.

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CASE STUDY
THE HEART OF SLOVENIA
TOURISM WEB PORTAL
Saša Ceglar, Ana Savšek
Development Centre Litija, Slovenia
Ljubljana, 24th January 2013
This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
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The Heart of Slovenia
This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
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THE HEART OF SLOVENIA
• Area: 16 municipalities
• 1.555 km2 (7,7% area of
Slovenia)
• 196.000 inhabitants
• GEOSS as focal point
This project is co-financed by the ERDF and made possible by the
INTERREG IVC programme
The contents reflect the author's views. The Managing Authority is not liable for any use that may be made of the information contained therein

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Pillars of the brand
This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
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Our environment here
This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
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Entrepreneurship here
This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
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Tourism here
This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
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Tourism web portal
• www.srce-slovenije.si/turizem
• The Heart of Slovenia - destination for travel in the countryside
• Start of web portal: December 2012
• Quality presentation of tourism offer from the area
• Big interest by tourism providers. We are expecting participation
of 1/3 of all tourism providers in the area (app 100)
• Administrator: Development Centre Litija
• Integrated approach in promoting tourism in the area: common
actions, workshops, trainings, events, fairs etc
• www.heart-of-slovenia.com (ANG portal in progress)
This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
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Environment
Tourism
Entrepreneurship
News Events
This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
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Top 15
highlights
Events
This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
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Link on
Facebook,
You Tube, I
feel
Slovenia
Main tourism products
This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
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Main navigation
This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
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This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
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This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
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This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
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This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
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17. Caravaning, Cycling
This project is co-financed by the ERDF and made 17
possible by the INTERREG IVC programme

18. Adenture Park Geoss
This project is co-financed by the ERDF and made 18
possible by the INTERREG IVC programme

19. Natural Health Resort
This project is co-financed by the ERDF and made 19
possible by the INTERREG IVC programme

20. Land of Hayracks
This project is co-financed by the ERDF and made 20
possible by the INTERREG IVC programme

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This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
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Mobile application
• Electonic Mobile Tourist Guide (e-Turist) – mobile application
• Tourism attractions (100) in The Heart of Slovenia
• Summer 2013
• For individual tourists and small groups
• Partners in the project: Faculty of tourism studies – Turistica,
Institut Jožef Štefan (Ljubljana)
• User insert interest, availible time and special requests,
aplication offers program of visit, adapted to demands. GPS
guiding and description of each attractions (multilingual).
• Feedbacks by users – to improve tourism offer
This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
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This project is co-financed by the ERDF and made
possible by the INTERREG IVC programme
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