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Lisa Colton
Lisa Colton

Lisa Colton's presentation to #Nateseattle Feb 1, 2011

Formation
1  sur  27
Marketing & Communications in a Social Media Age Facebook, Twitter and Blogging for Jewish Educators Presented by Lisa Colton lisa@darimonline.org • 434.977.1170 @DarimOnline • facebook.com/DarimOnline http://slidesha.re/darimnate1
COMMUNICATIONS REVOLUTION
COMMUNICATIONS REVOLUTION
Characteristics of Social Media ,[object Object]
Open and Democratic: It encourages voting, comments and the sharing of information. For this reason it is seen as authentic and trustworthy.
Conversational: Two (or more) way conversation rather than one-directional broadcast. Is personal, specific, and engaging.
Communal: Supports formation, growth & strength of communities around a particular shared interest.
Connected: Thrives on being connected, rather than being territorial and proprietary.,[object Object]
#1 THIS IS AN ATTENTION ECONOMY
#2 Listen And… Temple Israel, Memphis Facebook Page
… Be Conversational Temple Israel, Memphis Facebook Page
Notice the Action
#3: ADD VALUE & BE GENEROUS
Their goals Your goals
Social Content is Social Capital Social Capital is the value of the connections between and among social networks for increasing productivity, spreading information, and locating desired resources. Content should be newsworthy, unique, controversial, timely immediately useful and/or funny. 1:12 or 1:20 ratio
Your Unique Value
BE A PLATFORM FOR SHARING, CROWDSOURCING
#4: BE REAL
Voice: Sixth & I Synagogue in DC
Make it Personal
#5: Prepare for Constant Change: Anticipate The Shifting Market & Be Nimble
How is parenting and family life changing? How does this impact your business and “product” delivery? How are you positioned to keep up?
Real Life Example
#6: STAFFING, JOB DESCRIPTIONS & PROF DEV
John Fitch’s Steam Engine
John Fitch’s Steam Engine
The Networked Nonprofit Join the online book club to discuss The Networked Nonprofit: http://on.fb.me/netnonbookclub

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