Effective communication is everyone’s job—whether you are trying to sell in a concept or convince a client. Visual Thinking can help us take in complex information and synthesize it into something meaningful. In an increasingly fragmented and cluttered world, simple imagery, metaphors and mindmaps can get people to understand the abstract and make your ideas tangible. Find out why why thinking visually may be one of the most sought after abilities of the 21st century.
6. A picture is worth a
thousand words is a
saying/cliche that refers to the
idea that complex stories can
be described with just a single
still image, or that an image
may be more influential than
a substantial amount of text.
~wikipedia
13. 1. Empathize: See the world as a child
Observe
Notice the things things that
others miss
Ask
Ask questions, even silly
ones
Explore
Entertain your curiosity
20. Reasons to think visually
Gets people’s attention quickly
Helps us to learn faster + more effectively
Lets people do their own thinking
Helps us tell stories
22. And a word of advice
can’t do this
without this
23. inform, influence + inspire by thinking in pictures
David Armano, VP Experience Design, Critical Mass // criticalmass.comLogic
+ Emotion // darmano.typepad.com // Twitter @armano
Notes de l'éditeur
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So if that was a product then what’s this? This is the Harley-Davidson Logo. And it’s a distinct logo with it’s badge shape and trademark orange and black colors. <number>
So if that was a product then what’s this? This is the Harley-Davidson Logo. And it’s a distinct logo with it’s badge shape and trademark orange and black colors. <number>
Marty N. Author of a great little book called “The Brand Gap” has one of the most straightforward, simple and I think accurate definitions about what a brand is. (go back to previous slide)/. <number>
Marty N. Author of a great little book called “The Brand Gap” has one of the most straightforward, simple and I think accurate definitions about what a brand is. (go back to previous slide)/. <number>
So if that was a product then what’s this? This is the Harley-Davidson Logo. And it’s a distinct logo with it’s badge shape and trademark orange and black colors. <number>
So if that was a product then what’s this? This is the Harley-Davidson Logo. And it’s a distinct logo with it’s badge shape and trademark orange and black colors. <number>
So if that was a product then what’s this? This is the Harley-Davidson Logo. And it’s a distinct logo with it’s badge shape and trademark orange and black colors. 11
So if that was a product then what’s this? This is the Harley-Davidson Logo. And it’s a distinct logo with it’s badge shape and trademark orange and black colors. 11
Marty N. Author of a great little book called “The Brand Gap” has one of the most straightforward, simple and I think accurate definitions about what a brand is. (go back to previous slide)/.
The Web is a medium of niche, Everyone has influence even if it’s within their group of 20 friends. There are fewer influencers like Oprah who still extend a lot of influence online. The Web is full of nichel communities, villages, groups etc. Each of these has people who exert influence in them—act as credible gatekeepers. It’s the opposite of a mass medium.
The Web is a medium of niche, Everyone has influence even if it’s within their group of 20 friends. There are fewer influencers like Oprah who still extend a lot of influence online. The Web is full of nichel communities, villages, groups etc. Each of these has people who exert influence in them—act as credible gatekeepers. It’s the opposite of a mass medium.
The Web is a medium of niche, Everyone has influence even if it’s within their group of 20 friends. There are fewer influencers like Oprah who still extend a lot of influence online. The Web is full of nichel communities, villages, groups etc. Each of these has people who exert influence in them—act as credible gatekeepers. It’s the opposite of a mass medium.
The Web is a medium of niche, Everyone has influence even if it’s within their group of 20 friends. There are fewer influencers like Oprah who still extend a lot of influence online. The Web is full of nichel communities, villages, groups etc. Each of these has people who exert influence in them—act as credible gatekeepers. It’s the opposite of a mass medium.
The Web is a medium of niche, Everyone has influence even if it’s within their group of 20 friends. There are fewer influencers like Oprah who still extend a lot of influence online. The Web is full of nichel communities, villages, groups etc. Each of these has people who exert influence in them—act as credible gatekeepers. It’s the opposite of a mass medium.
The Web is a medium of niche, Everyone has influence even if it’s within their group of 20 friends. There are fewer influencers like Oprah who still extend a lot of influence online. The Web is full of nichel communities, villages, groups etc. Each of these has people who exert influence in them—act as credible gatekeepers. It’s the opposite of a mass medium.
The Web is a medium of niche, Everyone has influence even if it’s within their group of 20 friends. There are fewer influencers like Oprah who still extend a lot of influence online. The Web is full of nichel communities, villages, groups etc. Each of these has people who exert influence in them—act as credible gatekeepers. It’s the opposite of a mass medium.
The Web is a medium of niche, Everyone has influence even if it’s within their group of 20 friends. There are fewer influencers like Oprah who still extend a lot of influence online. The Web is full of nichel communities, villages, groups etc. Each of these has people who exert influence in them—act as credible gatekeepers. It’s the opposite of a mass medium.
The Web is a medium of niche, Everyone has influence even if it’s within their group of 20 friends. There are fewer influencers like Oprah who still extend a lot of influence online. The Web is full of nichel communities, villages, groups etc. Each of these has people who exert influence in them—act as credible gatekeepers. It’s the opposite of a mass medium.
The Web is a medium of niche, Everyone has influence even if it’s within their group of 20 friends. There are fewer influencers like Oprah who still extend a lot of influence online. The Web is full of nichel communities, villages, groups etc. Each of these has people who exert influence in them—act as credible gatekeepers. It’s the opposite of a mass medium.