By Darrell Jordan-Smith VP, NEP/OEM Sales & Industries

1. NAB Darrell Jordan-Smith VP NEP/OEM Sales and Industries April 22, 2009 v1.0

2. Power of the Groundswell “ A social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations.” Groundswell – winning in a world transformed by social technologies Charlene Li – Josh Bernoff Forrester Research

3. Enter the Age of the UPER VOICE DATA Users have become User-Publishers “ Everyday they publish billions of pieces of content” Constantly connected 10,000 hours of mobile phone use Content creators and multi-taskers 5,000 hours of video game playing 3,500 hours of online social networking

5. The Size is Staggering 1.5M Blog posts per day YouTube’s 100M views per day 5 out of 10 top most visited websites are Social Networks 1.3Bn Tweets so far 150M FaceBook users 300M Blog readers 320M Blogs

6. Massive Growth in Page Views Mar 08 Apr 08 May 08 Jun 08 Jul 08 Aug 08 Unique Users (Million) Pageviews (Billions) Average page views per User Source: Opera Software Sep 08 … ..and 65M+ MB of compressed data Traffic

7. Every Device will be “Cellularized” Share of Internet Traffic from Smartphone Source: Opera Software

8. Source of Mobile entertainment Mobile Traffic Trends in the US Source Venturebeat Page Impressions per month, in Billion 1.5 1 0.5 2004 2005 2006 2007 2008 Time Big Ondeck Players Offdeck Players Social Networking Destinations Emerging Offdeck Players

9. SNS is popular on the mobile worldwide 50 % of all traffic is Messaging, Content or Search PC Sites are gaining users on the mobile resulting in ONE WEB Rank 1 2 3 4 5 Yahoo (Info) Wikipedia (Info) Gmail.com Sina.com.cn (Info) 3gwawa.com (Info) Yahoo (Info) Yahoo (Info) Kong.net (Apps) Source: Opera Software Friendster (SNS) Google (Search) Gamesjump (Apps) Peperonity (SNS) Orkut (SNS) Google (Search) Baidu (Search) Facebook (SNS) Google (Search) Gamesjump (Apps) Peperonity (SNS) Google (Search)

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