www.trinityp3.com The Roles of Brand Reputation and Data in Higher Education today - a presentation by Darren Woolley, Global CEO, TrinityP3 Marketing Management Consultants to the University Australia Marketing, Communications and Development Day 2016. November 2016.

1. marketing management consultants
The role of Brand Reputation and Data
in Higher Education today
Universities Australia Marketing, Communications and
Development Day 2016
Darren Woolley, Global CEO, TrinityP3
© November 2016

2. marketing management consultants
What is a brand?

3. marketing management consultants
Most Loved Brands in USA

4. marketing management consultants
Higher Education Brands

5. marketing management consultants
Digital disruption
Technology is disrupting
the world as we know it.
Only 12% of Fortune 500
companies from 1955
remain in 2015.
What is the disruption in
your category?

6. marketing management consultants
Where does brand sit beyond advertising?

7. marketing management consultants
Brand Experience = Student Experience

8. marketing management consultants
Customer Customised – Brand Consistent
• Requires detailed view of customer
• Customised response
• Consistent brand expression
• Requires co-ordination
• Requires discipline

9. marketing management consultants
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