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Role of Brand & Data in Higher Education

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The Roles of Brand Reputation and Data in Higher Education today - a presentation by Darren Woolley, Global CEO, TrinityP3 Marketing Management Consultants to the University Australia Marketing, Communications and Development Day 2016. November 2016.

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Role of Brand & Data in Higher Education

  1. 1. marketing management consultants The role of Brand Reputation and Data in Higher Education today Universities Australia Marketing, Communications and Development Day 2016 Darren Woolley, Global CEO, TrinityP3 © November 2016
  2. 2. marketing management consultants What is a brand?
  3. 3. marketing management consultants Most Loved Brands in USA
  4. 4. marketing management consultants Higher Education Brands
  5. 5. marketing management consultants Digital disruption Technology is disrupting the world as we know it. Only 12% of Fortune 500 companies from 1955 remain in 2015. What is the disruption in your category?
  6. 6. marketing management consultants Where does brand sit beyond advertising?
  7. 7. marketing management consultants Brand Experience = Student Experience
  8. 8. marketing management consultants Customer Customised – Brand Consistent •  Requires detailed view of customer •  Customised response •  Consistent brand expression •  Requires co-ordination •  Requires discipline
  9. 9. marketing management consultants You can find out more here… TrinityP3 Pty Ltd Sydney +612 9964 9900 London +44 203 790 9229 Singapore +65 6631 2861 people@trinityp3.com www.trinityp3.com TrinityP3.com/blog/ @TrinityP3 TrinityP3 TrinityP3.StrategicMarketingConsultants

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