Panel Ii Data Driven Performance Marketing

Jefferies & Company, Inc. Jefferies 3 rd Annual Internet Conference February 28, 2007 CONFIDENTIAL DRAFT Member, SIPC Panel II: Data Driven Performance Marketing

Panelists Joe Davis CEO David Liu Managing Director Internet & Digital Media Group Gurbaksh Chahal CEO Josh James CEO Art Shaw CEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1

What Problem are We Solving? ,[object Object],[object Object],[object Object],3

What is the Online Marketing Opportunity? Online Advertising Revenue 2005-2010E 1 Web Analytics Software Revenue, 2005-2010E 2 ,[object Object],[object Object],($ billions) ($ millions) 21.4% CAGR 15.5% CAGR 4

How Are Advertisers Spending Their Money? Direct Response Display Paid Search Branded Display ,[object Object],Affiliate E-mail Other Advertising Spend Allocation – Q2 2006 1 5

Who are the Advertising Network Players? ,[object Object],[object Object],[object Object],(millions) Total Unique Visitors – January 2007 1 Advertising.com ValueClick Tribal Fusion Casale Media VendareNetblue Blue Lithium 24/7 Real Media DRIVEpm* Burst Media Euroclick* ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],6 29% 39%* 25% 29%* YoY Growth 23% 7% 15% 42% 58% 34% 148.4 129.7 115.9 109.9 101.1 94.9 90.5 88.2 77.0 75.1 0 20 40 60 80 100 120 140 160

Who are the Web Analytics Players? Omniture WebSideStory Coremetrics / Surfaid SAS Institute Sane Solutions Other SPSS WebTrends ,[object Object],Web Analytics Market Share – 2005 1 Note: Public companies labeled black; private companies labeled blue. ,[object Object],[object Object],[object Object],[object Object],9.5% 12.9% 16.0% 9.7% 43.5% 4.4% 1.9% 2.1% 7

Dave’s Top Ten ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],10

Dave’s Top Ten (Cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],11

Panel Ii Data Driven Performance Marketing

Recommandé

Recommandé

Contenu connexe

Tendances

Tendances (20)

En vedette

En vedette (10)

Similaire à Panel Ii Data Driven Performance Marketing

Similaire à Panel Ii Data Driven Performance Marketing (20)

Plus de Dave Liu

Plus de Dave Liu (13)

Dernier

Dernier (20)

Panel Ii Data Driven Performance Marketing