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Gamification User Types presentation for InFocus

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Andrzej Marczewski
Andrzej Marczewski

Developing gamified systems is tough and you have to always consider the fact that not everyone is the same. This is especially true in education. This talk takes a look at the gamification user type hexad and how to design for the various types of user it describes

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Designing for different types of users Andrzej Marczewski @daverage gamified.uk 0% 100%Loading...
Player Types Bartle Playnomics Kim Lazzaro 0% 100%
Meant for games 0% 100%
And people who look like this By Timothy Saccenti and Mr Toledano 0% 100%
Not the real world 0% 100%
And people who look like this 0% 100%
Bartle's Types 0% 100%
Bartle's Types 0% 100%
Gamification User Types Hexad 0% 100%
Some stuff is pretty universal 0% 100%
Gamification User Types Hexad Relatedness Autonomy Mastery Purpose RAMP Framework Intrinsic motivation framework 0% 100%
Purpose Serious Fun Meaning Care-taking Access Collect & Trade Gifting / Sharing Sharing Knowledge Philanthropist Supporting User Types 0% 100%
Autonomy Easy Fun Exploration Branching Choices Easter Eggs Unlockable Content Creativity Tools Customisation Free Spirit Supporting User Types 0% 100%
Mastery Hard Fun Challenges Certificates Learning / New Skills Quests Levels / Progression Boss Battles Achiever Supporting User Types 0% 100%
Relatedness People Fun Guilds / Teams Social Network Social Status Social Discovery Social pressure Competition Supporting User Types Socialiser 0% 100%
Reward Points / XP Physical Rewards / Prizes Leaderboards Badges / Achievements Virtual Economy Lottery / Game of Chance Player 0% 100% Supporting User Types
Change Innovation Platform Voting / Voice Development Tools Anonymity Light Touch Anarchy Disruptor Supporting User Types 0% 100%
Spread of Types 41% 20% 15% 0% 100%
Spread of Types 9% 8% 7% 0% 100%
Spread of Types Based on survey of over 1600 people Achiever 41% Socialiser 20% Free Spirit 15% Philanthropist 9% Disruptor 8% Player 7% 0% 100%
Everyone is different! Plan for that if you want to succeed 0% 100%
Thank you!! Andrzej Marczewski @daverage gamified.uk

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Gamification User Types presentation for InFocus