As the title says, my "Standard" gamification presentation that I have been using as my base deck during 2017 - also called Gamification in a Nutshell :)

1. Gamified.uk @daverage
Gamification
in a nutshell

2. Gamified.uk @daverage
About Me!
• Been involved in gamification since
2011
• Awarded Greatest Contribution to
Gamification 2016
• Co-Author on several peer reviewed
papers on gamification player types
and mechanics
• Wrote Even Ninja Monkeys Like to
Play – all about gamification
• Web Developer for 15 years
• Educational designer
• Biomedical scientist…

3. Gamified.uk @daverage
Gamification Is Not…

4. Gamified.uk @daverage
Gamification Is Not…

5. Gamified.uk @daverage
Gamification Is…
• Gamification is the process of improving system
and people's experiences using lessons, techniques,
and elements taken from games.

6. Gamified.uk @daverage
Gamification Is…
• Gamification is the process of improving system
and people's experiences using lessons, techniques,
and elements taken from games.
• You can see it in everything from super market
loyalty schemes, to LinkedIn, to medicine and
beyond.

7. Gamified.uk @daverage
Gamification Is…
• Gamification is the process of improving system
and people's experiences using lessons, techniques,
and elements taken from games.
• You can see it in everything from super market
loyalty schemes, to LinkedIn, to medicine and
beyond.
• Done well it can increase engagement, motivation,
retention and activity.

8. Gamified.uk @daverage
Gamification Is…

9. Gamified.uk @daverage
Gamification Is…

10. Gamified.uk @daverage
Examples
• Created an innovation “game”
• Within the first 18 months, the
project had around 4,000 users,
generated 1,400 ideas
• 63 of have been implemented
within the Department
• Project Everest offered resellers
rewards for selling ISS & ESS products
• $1bn revenue growth in first 3
months
• 950 sales people out of possible
1200 registered (80%)
• Aimed for 50% of revenue growth –
achieved 56.4%
• Groupon gamified their call centre
staff training.
• Combines gamification and videos
to increase motivation and
engagement
• Reduced agent training time by 50%
• Ford gamified their learning platform
• 417% increase in usage
• By week 5 of the program actions per
user more than doubled and total
actions increased another 60%
• Highly to moderately engaged users
of the platform outperformed other
sales agents by 14-19%
• Walmart used 3 minute mini games
to provide key lessons on security
for their employees.
• They saw a 54% reduction in safety
incidents during the pilot
• Glenroy applied the SuMo
gamification platform to their
SalesForce instance.
• Glenroy experienced:
– 295% increase in sales activity
– 275% increase in qualification
quality
– 200% increase in proposal quality

11. Gamified.uk @daverage
Examples
Recycle Bank
Zombie Based Learning
Super Better
Harrods
Fitness Apps / Bands
Genes in Space
mySugr

12. Gamified.uk @daverage
Motivation Theory

13. Gamified.uk @daverage
Motivation Theory

14. Gamified.uk @daverage
Game Element Examples

15. Gamified.uk @daverage
What’s Fun Got To Do With It?

16. Gamified.uk @daverage
What’s Fun Got To Do With It?

17. Gamified.uk @daverage
Target on Success
Exploration
Collaboration
Competition
Feedback
Challenge
Rewards
Progress
Narrative
Theme

18. Gamified.uk @daverage
User Types Hexad
29%
24%
18%
13%
13%
3%
% INSTANCE
Free Spirit Philanthropist Achiever
Player Socialiser Disruptor

19. Gamified.uk @daverage
Get in Touch
Gamified.uk
@daverage
andrzej@gamified.uk
Gamificationnation.com
Thank
You!