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Boss5 ppt ch11_ada
1.
Chapter 11 Mass Media The
aim of this tutorial is to help you learn to identify and evaluate mass media strategies and methods. Copyright © 2021 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.
2.
2 © McGraw-Hill. Mass Media
Survives through Advertising Jeffrey Lott/Swarthmore College Swarthmore College students and an advisor preparing stories for their War News Radio show
3.
3 © McGraw-Hill. Mass Media
in the United States We live in an "information age" in which we are bombarded by an overwhelming amount of data every day. • The average American spends about nine hours a day using some form of mass media—newspaper and magazines, television, smartphones, or the Internet. • Although most of us claim that we have a healthy skepticism about what we hear or see, we are more taken in by what the media tells us than we may think. • Because of this, it is important that we learn how to think critically when it comes to evaluating what we see, hear, or read in the media.
4.
4 © McGraw-Hill. About 200,000
Different Magazines Are Published Worldwide Camera_Bravo/Shutterstock
5.
5 © McGraw-Hill. Mass Media's
Rise Mass media began with radio and magazines early in the twentieth century. • Since the 1950s, more and more of people's experiences have been shaped by the corporations that control the media. • Today, digital cable television, mobile media, and the Internet offer us a dizzying array of media choices. • While these media options have expanded, media ownership and control has contracted.
6.
6 © McGraw-Hill. Rupert Murdoch Max
Mumby/FNP/Topham/The Image Works
7.
© McGraw-Hill. Hot or
Not? 1 • Does the fact that only a select number of corporations control the media affect the quality and objectivity of the media?
8.
8 © McGraw-Hill. The News
Media The main source for news information, television news broadcasts, and newspapers are steadily losing ground to new media sources, such as the Internet. • Also, they have shifted their programming away from reporting government and foreign affairs to entertainment, lifestyle, and celebrity-scandal news. • As a result, Americans are no more informed than they were two decades ago. • Americans have also become more skeptical about the reliability of news coverage.
9.
9 © McGraw-Hill. How Millennials
Get Their News Denys Prykhodov/Shutterstock Access the text alternative for slide images.
10.
10 © McGraw-Hill. Percentage of
Adults Who Follow the News All or Most of the Time Oleg GawriloFF/Shutterstock
11.
11 © McGraw-Hill. Edward R.
Murrow Bettmann/Corbis/Getty Images
12.
12 © McGraw-Hill. Problems with
News Media In addition to the problems of coverage content, news media are prone to other problematic practices. • These include lack of credibility, sensationalism, political or ideological bias, gender bias, cultural bias, lack of in-depth analysis, "pay to sway," and confirmation bias. • As critical thinkers, we cannot assume that the news media is presenting unbiased and balanced coverage of an event. • We should also keep in mind that the news being reported is to a large extent determined by the need to attract and keep advertisers and to hold the interest of the audience.
13.
13 © McGraw-Hill. In What
Ways Does the News Media Promote Stereotypes and Racism? Dave Martin/AP Images; Bottom: Chris Graythen/Getty Images
14.
14 © McGraw-Hill. Science Reporting
1 Most of us tend to accept the truth behind "scientific" news and information. • However, as with other forms of mass media, we need to remain skeptical and evaluate so-called "scientific" news just like other forms of media information. News reporters are rarely trained in science and sometimes make mistakes in scientific reporting.
15.
15 © McGraw-Hill. Science Reporting
2 • Scientific findings may also be sensationalized or misrepresented, such as when they present hypotheses as factual findings or interpret news in light of cultural norms and the reporters' own biases. • Science reporting may be biased in favor of government policy and the interests of big corporations because of the dependence on press releases by the reporters.
16.
16 © McGraw-Hill. Science Reporters
May Unintentionally Perpetuate Racial and Sexual Stereotypes Time Life Pictures/Mansell/Getty Images
17.
17 © McGraw-Hill. Evaluating Scientific
Reports in the Media When evaluating scientific reports in the media, the following questions are appropriate: • Who is making the claim? • What are the credentials and funding of the source? • What is the background of the reporter? • Where were the scientific findings first published? • How are other authorities in the field responding to the report? • Is the report biased?
18.
18 © McGraw-Hill. Glenn Beck Theo
Wargo/Time Inc./Getty Images Glenn Beck made several on-air commentary reports on global warming on his talk show that were accepted by many as fact, although Beck has no scientific degree or background and didn’t reference any specific scientific findings
19.
19 © McGraw-Hill. The Internet The
Internet’s impact on our daily lives and global communication cannot be overestimated. • According to the American Freshman Survey, most college freshmen spend more time on social media sites than studying. • Because of its growing pervasive power and influence, it is crucial that we learn to think critically about what we see, hear, and post on the Internet.
20.
20 © McGraw-Hill. Internet Use
Has Grown Worldwide Terence Koh/AFP/Getty Images
21.
© McGraw-Hill. Hot or
Not? 2 What do you think is a healthy or reasonable amount of time to spend on the Internet each day?
22.
22 © McGraw-Hill. Social Networking The
Internet is affecting daily life by reshaping social dynamics among young people. While these sites are useful communication tools, as critical thinkers we must learn to think about the consequences of what we post and to whom. • What attitudes and feelings are we communicating, both by our written and graphic postings?
23.
23 © McGraw-Hill. Social Networking
Posts: Points to Consider Before you post on a social networking site, ask yourself the following questions: • What is the goal or intent of this post? • Who is the intended recipient of the message? Include both intentional and unintentional recipients in your answer. • What information is being conveyed? • What attitudes/feelings are being conveyed in both the verbal and nonverbal messages? • Does the message being posted enhance or move me closer to my life goals?
24.
24 © McGraw-Hill. Many Companies
Monitor Their Employees' Internet Use PictureIndia/Getty Images
25.
25 © McGraw-Hill. The Internet
as “The Great Equalizer” The Internet has been hailed as "the great equalizer" because of its accessibility. • There is no centralized control of the Internet. • Unlike television, which is one-way communication, the Internet is open and accessible to everyone.
26.
26 © McGraw-Hill. Misuse of
the Internet: Pornography and Plagiarism Pornography is a multibillion-dollar enterprise and one of the fastest-growing businesses on the Internet. • The largest consumers of Internet pornography are teenage boys. Plagiarism, and in particular Internet plagiarism, has raised concerns about misuse of the Internet. • Educators are using plagiarism-detection software and Web sites such as TurnItIn.com to catch student plagiarists.
27.
© McGraw-Hill. Hot or
Not? 3 Does the Internet encourage student plagiarism?
28.
28 © McGraw-Hill. Media Literacy •
Media Literacy is the ability to understand and critically analyze the influence of the mass media on our lives, as well as the ability to use different media forms to access information. • Media literacy is important in a democracy, where we are expected to participate in discussions of issues and make informed political decisions. • To foster media literacy skills, we need to employ the three-tier model of thinking—experience, interpretation, and analysis.
29.
29 © McGraw-Hill. Evaluating Media
Messages 1 When analyzing a media message, consider the following questions: • Who created the message? • What is its purpose? • What techniques are used to attract and hold your attention? • What values and points of view are represented in the message? • What was your reaction to the message? • Is your interpretation reasonable and well-informed? • How might others interpret the message differently?
30.
30 © McGraw-Hill. Evaluating Media
Messages 2 When analyzing a media message, consider the following questions: • Is the message biased? • Is the message backed by good reasoning and facts? • What are the possible effects of the message on individuals and society?
31.
31 © McGraw-Hill. Some Television
Shows, Such as the Daily Show, Combine News and Entertainment Brad Barket/Getty Images
32.
32 © McGraw-Hill. Conclusions Beginning with
radio and magazines and now the Internet, mass media have greatly increased our access to information. However, all these forms of mass media must be critically evaluated to ensure accuracy, balance, and depth of analysis. Sound critical thinking skills, in particular, the development of media literacy, are essential in this process.
33.
33 © McGraw-Hill. Internet Plagiarism
Among College Students Monkey Business Images/Shutterstock
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