Multivariate Testing and Results - Landing Page Analysis (presented at Marketo 2012 User Summit)

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Multivariate results of web registration form/landing page testing for webinar campaign. Presented at Marketo 2012 User Summit. May 2012.

Technologie

Which Webinar Will Win?
David Castro, Director of Partner and Service Provider Marketing

© 2012 Marketo, Inc. Marketo Proprietary and Confidential

Here Are the Stats…

Number of Registrants: 109%

Number of Conversions: 76%

$ Value of Opportunities: $411K

Page 2 #mus12 © 2012 Marketo, Inc.

Here Are the Pages…

Page 3 #mus12 © 2012 Marketo, Inc.

Here Are the Variables…

Page 5 #mus12 © 2012 Marketo, Inc.

And the Winner Is…

Number of Registrants: 109%

Number of Conversions: 76%

$ Value of Opportunities: $411K

Page 7 #mus12 © 2012 Marketo, Inc.

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