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data-driven
at the intersection of design and analytics




                                                             @deanmalmgren
                                                                 @DsAtweet
                                                                     #cdvg


                                                                  2012 august
                                              chicago data visualization group
IBM      analytics                                           SAS
Bain




                                                              IDEO
consulting


                              design
                   chicago data visualization group | @deanmalmgren | 2012 august
our human-centered design process

data appraisal
  discovering value from shipwrecked data



market research and internal testing
  distinguishing viable action plans




prototype development
  from blueprints to concept car




deliver a finished product
  scalable solutions, optimized for humans


                                             chicago data visualization group | @deanmalmgren | 2012 august
data-driven change management
procter & gamble

data appraisal
  discovering value from shipwrecked data



market research and internal testing
  distinguishing viable action plans




prototype development
  from blueprints to concept car




deliver a finished product
  scalable solutions, optimized for humans


                                             chicago data visualization group | @deanmalmgren | 2012 august
change management in a nutshell




                             chicago data visualization group | @deanmalmgren | 2012 august
change management in a nutshell




                             chicago data visualization group | @deanmalmgren | 2012 august
change management in a nutshell




                             chicago data visualization group | @deanmalmgren | 2012 august
change management in a nutshell




         not enough change


                             chicago data visualization group | @deanmalmgren | 2012 august
change management in a nutshell




         not enough change
        “ ”do not trust “   ”

                                chicago data visualization group | @deanmalmgren | 2012 august
build trust with “organic” ambassador picks




                                chicago data visualization group | @deanmalmgren | 2012 august
build trust with “organic” ambassador picks




 social network survey



                                chicago data visualization group | @deanmalmgren | 2012 august
build trust with “organic” ambassador picks




 social network survey
 contagion modeling


                                chicago data visualization group | @deanmalmgren | 2012 august
build trust with “organic” ambassador picks




 social network survey
 contagion modeling
 ambassador team optimization
                                chicago data visualization group | @deanmalmgren | 2012 august
dashboard




            chicago data visualization group | @deanmalmgren | 2012 august
data-driven e-discovery
daegis

data appraisal
  discovering value from shipwrecked data



market research and internal testing
  distinguishing viable action plans




prototype development
  from blueprints to concept car




deliver a finished product
  scalable solutions, optimized for humans


                                             chicago data visualization group | @deanmalmgren | 2012 august
find needle in haystack without poking yourself




                                          © Datascope Analytics, LLC 2012
find needle in haystack without poking yourself


            about patent
      about patent
          not




                                          © Datascope Analytics, LLC 2012
find needle in haystack without poking yourself

                                                           don’t
                           turn over to plaintiff   turn over to plaintiff
            about patent




                                                             adverse inference
      about patent
          not




                                                                                 © Datascope Analytics, LLC 2012
find needle in haystack without poking yourself

                                                                don’t
                           turn over to plaintiff        turn over to plaintiff
            about patent




                                                                  adverse inference
      about patent
          not




                               give away trade secrets

                                                                                      © Datascope Analytics, LLC 2012
find needle in haystack without poking yourself

                                                                don’t
                           turn over to plaintiff        turn over to plaintiff
            about patent




                                                                  adverse inference
      about patent
          not




                               give away trade secrets

                                                                                      © Datascope Analytics, LLC 2012
find needle in haystack without poking yourself

                                            don’t
            turn over to plaintiff   turn over to plaintiff




                                                              © Datascope Analytics, LLC 2012
designing for lawyers, sales, and marketing




                                chicago data visualization group | @deanmalmgren | 2012 august
chicago data visualization group | @deanmalmgren | 2012 august
chicago data visualization group | @deanmalmgren | 2012 august
data-driven collaboration
global information services provider

data appraisal
  discovering value from shipwrecked data



market research and internal testing
  distinguishing viable action plans




prototype development
  from blueprints to concept car




deliver a finished product
  scalable solutions, optimized for humans


                                             chicago data visualization group | @deanmalmgren | 2012 august
balance exploration vs targeted search




                                chicago data visualization group | @deanmalmgren | 2012 august
chicago data visualization group | @deanmalmgren | 2012 august
chicago data visualization group | @deanmalmgren | 2012 august
chicago data visualization group | @deanmalmgren | 2012 august

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20120829 CDVG. data-driven: at the intersection of design and analytics

  • 1. data-driven at the intersection of design and analytics @deanmalmgren @DsAtweet #cdvg 2012 august chicago data visualization group
  • 2. IBM analytics SAS Bain IDEO consulting design chicago data visualization group | @deanmalmgren | 2012 august
  • 3. our human-centered design process data appraisal discovering value from shipwrecked data market research and internal testing distinguishing viable action plans prototype development from blueprints to concept car deliver a finished product scalable solutions, optimized for humans chicago data visualization group | @deanmalmgren | 2012 august
  • 4. data-driven change management procter & gamble data appraisal discovering value from shipwrecked data market research and internal testing distinguishing viable action plans prototype development from blueprints to concept car deliver a finished product scalable solutions, optimized for humans chicago data visualization group | @deanmalmgren | 2012 august
  • 5. change management in a nutshell chicago data visualization group | @deanmalmgren | 2012 august
  • 6. change management in a nutshell chicago data visualization group | @deanmalmgren | 2012 august
  • 7. change management in a nutshell chicago data visualization group | @deanmalmgren | 2012 august
  • 8. change management in a nutshell not enough change chicago data visualization group | @deanmalmgren | 2012 august
  • 9. change management in a nutshell not enough change “ ”do not trust “ ” chicago data visualization group | @deanmalmgren | 2012 august
  • 10. build trust with “organic” ambassador picks chicago data visualization group | @deanmalmgren | 2012 august
  • 11. build trust with “organic” ambassador picks social network survey chicago data visualization group | @deanmalmgren | 2012 august
  • 12. build trust with “organic” ambassador picks social network survey contagion modeling chicago data visualization group | @deanmalmgren | 2012 august
  • 13. build trust with “organic” ambassador picks social network survey contagion modeling ambassador team optimization chicago data visualization group | @deanmalmgren | 2012 august
  • 14. dashboard chicago data visualization group | @deanmalmgren | 2012 august
  • 15. data-driven e-discovery daegis data appraisal discovering value from shipwrecked data market research and internal testing distinguishing viable action plans prototype development from blueprints to concept car deliver a finished product scalable solutions, optimized for humans chicago data visualization group | @deanmalmgren | 2012 august
  • 16. find needle in haystack without poking yourself © Datascope Analytics, LLC 2012
  • 17. find needle in haystack without poking yourself about patent about patent not © Datascope Analytics, LLC 2012
  • 18. find needle in haystack without poking yourself don’t turn over to plaintiff turn over to plaintiff about patent adverse inference about patent not © Datascope Analytics, LLC 2012
  • 19. find needle in haystack without poking yourself don’t turn over to plaintiff turn over to plaintiff about patent adverse inference about patent not give away trade secrets © Datascope Analytics, LLC 2012
  • 20. find needle in haystack without poking yourself don’t turn over to plaintiff turn over to plaintiff about patent adverse inference about patent not give away trade secrets © Datascope Analytics, LLC 2012
  • 21. find needle in haystack without poking yourself don’t turn over to plaintiff turn over to plaintiff © Datascope Analytics, LLC 2012
  • 22. designing for lawyers, sales, and marketing chicago data visualization group | @deanmalmgren | 2012 august
  • 23. chicago data visualization group | @deanmalmgren | 2012 august
  • 24. chicago data visualization group | @deanmalmgren | 2012 august
  • 25. data-driven collaboration global information services provider data appraisal discovering value from shipwrecked data market research and internal testing distinguishing viable action plans prototype development from blueprints to concept car deliver a finished product scalable solutions, optimized for humans chicago data visualization group | @deanmalmgren | 2012 august
  • 26. balance exploration vs targeted search chicago data visualization group | @deanmalmgren | 2012 august
  • 27. chicago data visualization group | @deanmalmgren | 2012 august
  • 28. chicago data visualization group | @deanmalmgren | 2012 august
  • 29. chicago data visualization group | @deanmalmgren | 2012 august