2. What is creativity?
Creativity is the bringing into being of something
which did not exist before, either as a product, a
process or a thought.
www.brainstorming.co.uk
3. Business Creativity is the ability to see/perceive the
world in a new way to find hidden patterns, to
make connections between seemingly unrelated
ideas/things to generate solutions.
Generating fresh solutions to problems
and the ability to create new
products, processes or services for a
changing market, are part of the
intellectual capital that give a company
its competitive edge.
Creativity at Work by Linda Naiman
4. Creativity in the Business World
Traits of Highly Creative People
Have the COURAGE to try new things and risk failure.
Use INTUITION as well as logic to make decisions and produce ideas.
Like to PLAY, since having fun is the ultimate creative act.
Are EXPRESSIVE and willing to share what they feel and think, to be
themselves
Can FIND ORDER in confusion and discover hidden meaning in
information.
Are MOTIVATED BY A TASK rather than by external rewards.
Have a need to FIND SOLUTIONS to challenging problems.
Will CHALLENGE ASSUMPTIONS and ask hard questions to discover
what is real.
Can MAKE CONNECTIONS between old ideas to produce new insights.
Will PUSH THE ENVELOPE in order to expand the boundaries of what is
possible. What have you not tried yet?
Are willing to TEST new ideas and compete with others based on results.
Isn’t that what they mean by the “market of ideas”? Isn’t that what business
competition is about? If you are afraid of being wrong or losing, your
creativity will suffer.
By Dean Rieck
5. Creativity in the Business World
People who are naturally creative often are mentally
flexible.
Acting independently is a personality traits often
associated with creative people.
Creative people like to seek out new challenges
6. Creativity in the Business World
How can People Demonstrate Creativity?
Invent something which has never existed before
Invent something which exists elsewhere but you are not
aware of
Invent a new process for doing something
Reapply an existing process or product into a new or
different market
Develop a new way of looking at
something (bringing a new idea
into existence)
Change the way someone else looks
at something
7. Creativity in the Business World
The creative-thinking process is a method for
encouraging your own creativity, allowing it to reveal
itself to generating unique ideas, approaches, and
solutions.
An entrepreneur is a person who starts and assumes
the risk for a business. Before an entrepreneur can
start a venture, s/he must generate an idea for the
business, which is done by thinking creatively.
The entrepreneur must generate
venture ideas before s/he can make
decisions, set goals, and plan finances
for the venture.
8. Creativity in the Business World
Rules of the Garage for Creative Thinking
Believe you can change the world
Work quickly, keep the tools unlocked, work whenever.
Know when to work alone and when to work together.
Share – tools, ideas. Trust your colleagues
No Politics. No bureaucracy.
The customer defines a job well done.
Radical ideas are not bad ideas
Invent different ways of working.
Make a contribution every day. If it doesn’t contribute, it
doesn’t leave the garage
Believe that together we can do anything.
Invent
Abell, John C (January 3, 2009). "Rules of the Garage, And Then Some".
Wired. http://www.wired.com/epicenter/2009/01/rules-of-the-
ga/. Retrieved January 10, 2012.
9. The Power of Brainstorming
Brainstorming
A tool used to generate ideas in the creative process.
The Purpose of brainstorming
Is to come up with as many ideas as possible.
10. The Power of Brainstorming
Group members most often generate new ideas by
altering or building upon another idea.
