An over of what MCG can do for you.

1. Bigger, Better, Sexier Marketing for B2B Overview prepared for everyone through SlideShare

2. MCG is... “Working with the team at MCG has been a terrific experience. They get the whole B2B space, and with their experience and creativity they were able to take fairly complex business concepts and turn them into something very engaging and visually compelling on our website. They took the time to get to know us and really hit the mark with our brand. MCG has really helped Oniqua to break from the pack, and we are looking forward to continuing our work with them on a wide variety of other marketing projects.” -Steve Herrmann, Vice President, Marketing and Strategic Alliances, OniquaEnterprise Analytics A Strategically creative marketing firm that... Builds Brands Accelerates Sales Creates Value with results-driven programs for our B2B client partners.

3. We do these six things REALLY well Market, Strategy: Brand, Positioning & Research “MCG is our go-to team for everything from market research and strategic planning, to web development and demand generation. They have an in-depth understanding of our business, and we can count on them to always deliver a measurable ROI.” -Kazutaka (Kobby) Kobayashi, Director of Marketing, Verio Interactive Demand Gen Web & Corporate Design Strategic Marketing Product Innovation & Launch Messaging & Copywriting Search & Social Media

5. Decisions

6. Repeat Successes

8. Creative

9. Brand & Identity

10. Demand Generation

11. Online Marketing

12. Marketing Roadmap Development

14. Persona & Use Cases

15. Customer InterviewsYou are a talented bunch that blends brain-numbing strategy with the most powerful creative execution I have seen in a while. What a fit! It has been my pleasure to witness your work and be on the receiving end of your talent. We look forward to some ass-kicking creative strategy and execution. - Yvonne Anderson, Marketing Manager, National CineMedia

16. Over 50 B2B Customers Tell the Best Story “We had a significant amount of planning and work, and very little time to get our company launched to market. The Market Creation Group provided just the right amount of strategic planning and execution abilities to get us launched successfully, and get our company into the market!” - James Hietala, Director of Product Marketing, ControlPath “MCG is smart, and brings a deep knowledge of marketing. They understand the needs of early stage companies, and can help prioritize strategy, tactics and budgets, knowing that they typically face significant demands without never-enough resources. We have worked with MCG on different projects, and MCG consistently translates complicated technology into clear, understandable and compelling messages.” - Norman Birnbach, President, Birnbach Communications

17. Successful Client Transactions

18. COUNTDOWN!

20. Doubled revenue in 2008 – without adding new clients

21. Winner of Business Marketing Association Gold Key Award

22. Featured in December, 2009 Entrepreneur Magazine – Great employee practices and client loyalty

23. CBS News Beating the recession through smarter marketingOur client partners keep referring us to other clients!

24. Countdown: Why Companies Hire MCG: #8 Building an Effective Strategy Let the Personas & Use Cases drive the strategy/plan Focus on audience Focus on competitive advantages/strengths Focus on strategy that can easily be executed! “Our experience with the Market Creation Group was excellent. Through the project the team worked on, they proved to be responsive, smart, great at developing and communicating status on project plan, and on time and on budget.” -Cynthia Carpenter, President & COO at SinglePipe Communications

25. Countdown: Why Companies Hire MCG: #7 Product Launch Capabilities Dedicated resources are not impacted Generate great ideas for launching and promoting Collateral Development (with message development) Demand Generation Programs for new product launches Laser focus on ROI "When VisionTEK needed marketing assistance for our largest tradeshow event of the year we turned to MCG, and they delivered. In a few short weeks, MCG developed a comprehensive marketing plan, implemented a direct mail campaign and built a dynamic, database-driven website for us. I don't know of any other agency that could have made all of this happen so quickly without sacrificing quality. " - Frank Traylor, President/CEO, VisionTEK

26. Countdown: Why Companies Hire MCG: #6 Overall Product Marketing Expertise Message Development Collateral Development Site Development Campaign creation Laser focus on ROI “We are pretty demanding on our partners at Level 3, and the Market Creation Group delivers flawlessly. We confidently rely on them to provide a range of marketing services from strategic consulting to tactical campaign execution. They are consistently on time and on budget for their deliverables to us. I would recommend the Market Creation Group highly to anyone in the technology or telecommunications marketing space.” -Barbara Dondiego, VP Marketing, Level 3 Communications

27. Countdown: Why Companies Hire MCG: #5 Focus on Demand Generation Sales Driven Marketing (not just conversions but more on results) SEO/PPC Online creative expertise Cost-effective demand generation programs for maximum impact Closely watch new opportunities and Pipeline acceleration programs Laser focus on ROI “Our new websites are driving sales and taking our business to the next level, thanks to the team at MCG. We definitely got our money's worth and more. I highly recommend them for any company looking for marketing help. MCG came to the table with great ideas and implemented them quickly and efficiently.” - Beverly Berry, VP of Business Development, ProtoTest

28. Countdown: Why Companies Hire MCG: #4 Web Design that nails it “Within an extremely tight timeframe, they developed a well-designed site that integrates with our proprietary software, has a full CMS on the back-end and leverages the power of social networking on the front end. I don't know of any other agency that could have made all of this happen so quickly without sacrificing quality.” - Frank Traylor, President/CEO, VisionTEK Integration with data-driven systems Marketing Automation, CRM systems, other proprietary Balanceof look/function/navigation

29. Countdown: Why Companies Hire MCG: #3 Advanced Integration Experience Integration with complementary systems Marketing Automation Systems such as: Eloqua, Manticore, Neolane, Marketo Integration with CRM systems (Salesforce.com, others) Integration with back-end systems: CMS: Drupal, WordPress, Custom Development Customer/Partner portals Other Databases “I would highly recommend the MCG team to other companies in need of marketing services, web design and web development.” -Frank Traylor, President/CEO, VisionTEK

30. Countdown: Why Companies Hire MCG: #2 “We thoroughly enjoyed working with MCG on branding, marketing strategies, and design for our two new websites. They are fun, creative, and extremely good at what they do. We love our new websites. I would highly recommend MCG for the vast talent and exceptional results that they offer.” - Kim Noble, President, ProtoTest Ability to take complex technology concepts and capabilities and turn it into a Human-Focused Story Brand Development | Message Development

31. The Team! Senior level executives from the B-to-B tech marketing world, who know how to roll-up their sleeves Brett Schklar, President & Founder Cory Nickerson, Strategy & Research Laurel Brozovich, Web Copywriter & Project Specialist Erin Lombardi, Account Manager Keith McCurdy, Art Director Mark Stiltner, Copywriter & Creative Strategy Virginia Roper, Interactive Develop Jennifer Saldanha, Office Operations

33. Product Launch

34. Product Marketing

35. Demand GenerationTackle Strategic Planning, while managing andexecuting the tactics to support the strategy Focus our efforts on pipeline growth and sales…not just conversions. Complete marketing capabilities with nearly ALL B-to-B technology background

36. THE DETAILS

37. The Details Our Principles That Guide Your Results

38. The Details What MCG Can Do for You

39. The Details Setting the Stage - The Strategy The most effective way to spend limited marketing dollars is to understand the world in which your prospects and customers play. Market Assessment Customer Analysis Metrics Implementation Segmentation Market Analysis Determine the Definition of a Qualified Lead Build-out of Marketing Plan Determining the right Marketing Mix Competitive Assessment Targeted and Measured Demand Generation Channel Marketing

40. The Details Building the Story Want prospects to connect with you, your product, services, brand or know-how? You must have a cohesive story to tell. Demand Generation Framework Brand Development Messaging Platform Positioning Strategy Competitive Differentiators Determine Lead Qualification Levels Routes for Marketplace Outreach Product Launch Plans Influencer Programs (Analysts & Bloggers)

41. The Details Telling the Story – Creative & Content The right framework, execution and tools drives new opportunity to your front door. Demand Generation Tool Development and Design Direct Mail Sales Tools and Collateral Search Engine Marketing Web Banners Case Studies Custom Business Card CD’s Complete Website Design and Development Website Re-Designs Micro-sites and Landing Pages Interactive Demos Contest Development Web and Print Design Brand Identity

43. Cost per impression

44. Cost per lead

45. Cost per sale

46. Total sales per campaign

47. Year-over-year comparisons

48. Quarterly comparisons