The document discusses the difference between metrics and key performance indicators (KPIs). It states that a KPI is a specific type of metric that is important for measuring organizational goals, is decided by management, and leads to action. The document provides examples of online marketing KPIs such as ad click-through rate, cost per new subscriber, web customer interactions, and look-to-book ratio. It emphasizes that developing the right KPIs is important for maximizing organizational performance.

1. The difference between
a KPI and a Metric
Presented by:
Dennis R. Mortensen
COO - IndexTools, Inc.
Blog:
VisualRevenue.com/blog

2. How does one decide if a Metric
Qualifies as a Key Performance Indicator?
..and if so, what are the characteristics of
an excellent online marketing KPI?

3. Understand that
using KPI and Metric interchangeable is
wrong

4. ...a KPI is a Metric
but a Metric is not necessarily a KPI !

5. is this important

6. without real KPI’s an organisation will not
perform to its maximum

7. - this is in particularly true
for businesses where online performance is
a vehicle for success!

9. developing the wrong KPI
will create more harm than help

10. KPI criteria
How do I conclude

11. You look for the following
7 KPI characteristics

12. a KPI echoes organizational goals
1

13. a KPI is decided by management
2

14. 3 a KPI provides context

15. a KPI creates meaning
4 on all organizational levels

16. a KPI is based on legitimate data
5

17. 6 a KPI is easy to understand

18. 7 a KPI leads to action!

19. SUPER
online marketing KPI examples please

20. First,
It is never about financial metrics
They represent the results of driving a good KPI

21. KPI
Ad CTR
(for online media and content websites)

22. KPI
Cost Per New Subscriber
(for online media and content websites)

23. KPI
Web Customer Interactions
(for online self service websites)

24. KPI
Look-To-Book Ratio
(for online travel and hospitality websites)

25. Want to know more about
Analytics and Marketing?
VisualRevenue.com/blog