4. How it started … When 1912 Route Karachi to Delhi Airline Indian State Air Services + Imperial Airways UK
5. Birth of Indian Aviation When 1932 Airline TATA Airline by JRD Tata First Indian to get “A” license In 1946, Tata Airlines Air India At the dawn of Independence, India had 9 Air transport companies providing Cargo and Passenger services
6. Rising of the Titan… Rise of the Monopoly In 1953, Nationalization of all airlines assets Indian Airlines Corporation Domestic Air India International International 38 years of undisputed control over Indian sky …but only till 1991
7. The turning point… Open Sky policy Repeal of Air Corporation Act Private players got entry Statistics as on 1996 7- Scheduled Private operators 22- Non-scheduled operators 34 – Private operators holding NOC
8. Story continues … 2003, Air Deccan introduced concept of “No –Frill Budget Flying” – fares 17 % lower than others Flooding of new players like Spice Jet, Go Airways … and many more
14. Bargaining consumers: No loyaltyCombined loss - All airlines in 2008-09 Rs.10,000 Cr Source: Economic Times
15. No ground clearance … Over demanding Staff unions Agitations, Stop work, Mass leaves etc. Stubborn Airport authorities Heavy runway fees Heavy license fees
16. Finding way through storms… Attract consumers: Value added services Flight route rationalization Newer technologies Pressurized govt. to bring ATF under OGL Employee retrenchment Leasing out Aircrafts Merger & Acquisitions
18. Is it Oligopoly ??? Kingfisher + Jet Market share of = 49 % Code Sharing Agreement Cartelization Price influencing HHI value – 19.87 %
19. Future take-offs Very difficult to sustain Need severe cost cutting Expecting Mergers and Acquisitions Started with Monopoly …. Landed into Oligopoly….. May again take-off as a ………………………..….Monopoly
