This training was delivered on Wednesday 3rd February 2016 to a wonderful group of Bayside City Council small business traders. It is pat of a social media masterclass series and one on one mentoring program for selected businesses within the municipality developing their digital marketing skills as they discover the power and opportunities available to them through key social media platforms, including Facebook, Instagram, Twitter, Google Plus and the most effective ways to measure our results. Connect with Despina Karatzias from Institute of Excellence on other social networks: Twitter: www.twitter.com/desikaratzias Facebook: www.facebook.com/despinakaratzias Google+: https://plus.google.com/+DespinaKaratzias Instagram: https://instagram.com/desikaratzias/ LinkedIn: https://au.linkedin.com/in/despinakaratzias Pinterest: https://www.pinterest.com/desikaratzias/ YouTube: https://www.youtube.com/user/despinakaratzias Are you a small tourism business or service visitors coming to Australia? Come over and join private group specifically tailored to small tourism business operators, 'Your Tourism Excellence' on Facebook: https://www.facebook.com/groups/1421741554754291/

6. MODULE 1: Twitter for
Business

7. What we will cover:
• Why Twitter and what are the benefits to your
• 3 Effective ways to win on
Twitter
• One Page Twitter Plan

9. Twitter Stats:
• 320 million monthly active users worldwide
• 2.8 Million active Australian
users
• Brand tweets that include
photos and links received 150%
more engagement.
Source: Statista, SocialMediaNews.com.au
• 500 Million tweets sent per day

10. 30% of online adults under 50 use
Twitter compared with 11% online
adults ages 50 and older!
Source: Pew Research Centre

11. Twitter users come to discover
what’s happening in the world
right now!

12. 50% of users shopped or visited
websites of businesses they follow

13. 60% purchased from an business
because of something they saw on
Twitter

14. 43% plan to purchase regularly from
the business they follow

15. What is Twitter exactly?

18. How can I use Twitter for my
business?

19. LISTEN & LEARN

20. DRIVE AWARENESS

21. PROVIDE CUSTOMER
SERVICE

28. CONNECT WITH
INFLUENCERS

31. Twitter Glossary:
TWEET
A Tweet is a message posted on Twitter, consisting of 140
characters or less. It can contain text, photos, links and videos.
It’s important to note that whenever you include any of these
things they will be counted as a link and automatically take up to
22 characters.

32. REPLY
Click ‘reply’ to respond to a Tweet. Replying to a Tweet is a nice
way to build relationships with your followers and join in
conversations.

33. RETWEET
A Retweet is where you choose to take a Tweet from someone
else and Tweet it to your own followers. You can either do this
directly with the Retweet button or you can use the Quote Tweet
button to add your own message to the original Tweet.

34. LIKE
Liking something is a great way of acknowledging or showing
your appreciation for a Tweet. It can also be useful to use as a
bookmarking tool if you want to easily find a Tweet again.

35. HASHTAG
A hashtag is any word, or phrase without spaces, beginning with
the # symbol. People use hashtags to organize conversations and
make it easier to find all content related to a given topic. Click on
a hashtag to go directly to the search results for that term.

36. MENTION
Bring a Tweet to another person’s attention by including their
@username in your message. You could use it to ask someone a
question, to thank them or simply to highlight a piece of content.

37. Your 3 Step Twitter Business
Plan:
1. Create a Profile
• @username
• Profile Photo
• Bio
• URL
• Header image
• Pinned Tweet

39. Use your real estate

40. Use your real estate

41. 2. Create a Twitter Content Strateg
• Listen and Observe
• Use the 80/20 rule

42. Monday: Promotions

43. Tuesday: Behind-the-scenes

44. Wednesday: Helpful tips

45. Thursday: Customer spotlight

46. Friday: Feature industry experts

47. 3. Grow your community
• Add a follow button to your website
• Promote your username everywhere
• Tap into your existing database
• Get found with #Hashtags
• Collaborate with others

48. Questions?

49. MODULE 1: Google+ for
Business

50. What we will cover:
• Why Google+ and what are the benefits to you
• Best practice when it comes to being found
on Google
• How to get found
• Connecting with customers

52. It is Google’s social network!

53. Getting ranked/indexed by Google

54. About section of your Google+ pro
used by your pages meta descripti
results

55. Google has +1 votes as the equival
Facebook likes…more +1’s more se
impact

56. Grow a community by adding peopl
circles

57. Excellent way to drive traffic back to

61. LET’S TAKE A TOUR (https://plus.g

62. Google My Business

63. BENEFITS OF GETTING ON GOO
Business updates:
Brands can now update business
information such as location, hours and
news seamlessly across multiple
Google properties

64. Brand-to-shopper communication:
News, events and photos are easily
sharable on Google+ within the new
interface. Brands can also respond
directly to reviews and comments
through the new service.

65. Engagement insights:
Gain insight into how and where
consumers are interacting with your
brand

66. Mobile access:
Google launched My Business on
Android and now available on iOS

67. Rich Visibility:
Become more visible on all Google’s
products, more efficiently, including
photos and virtual tours of your
business locations

68. LET’S TAKE A TOUR
(https://www.google.com/business/)

69. BEST PRACTICE
1. Get all your local data into Google
My Business

70. 2. Ensure that local data accuracy is
continually managed. There’s nothing
more frustrating than pulling up to a
store location and finding out the
address, store hours or product
offerings in the local listing were wrong.

71. 3. Ensure phone numbers are accurate
so that people can easily call your
locations for questions or directions

72. 5. Amplify your brand experience by
enhancing and refining your
assets. For instance, focus on
outreach to improve/enhance reviews
to increase the chances that someone
visits your store. Add rich assets like
photos and virtual tours.

73. Speaking of reviews are you asking
for them?

74. Example email…

75. Example instructions…

76. List 3 Ways to generate reviews for
your business:
1.
2.
3.

77. HOW TO GET FOUND:
(https://www.google.com/business/befo

78. CONNECT WITH YOUR CUSTOME
(https://www.google.com/business/conn

79. Example response…

80. AHA Moments…