The three models of macro change: Locality Development, Social Planning and Social Action

1. Art Walk
Greenville, IL 10th Annual
“The Annual Autumn Artwalk Festival was first
introduced in 2004 by Our Common Ground, a
Greenville-based non-profit that works to promote
and cultivate local and regional artists. Initially
started as a means to connect the residents of
Bond County and surrounding cities with the art
community, Artwalk now draws thousands of
visitors to Greenville each year (Brittingham,
2014).”
Brittingham, M. (2014, September 15). 10th Annual Art Walk. Retrieved from Our Common Ground: http://ocgart.org/artwalk

2. Locality
1) Human: Supporting Greenville (Private Fine
Arts) College students in their creative professional
aspirations, be it various types of art, music, dance,
poetry, culinary tastes, or crafts by means of exposure,
professional networking and even financial income;
advancing the students, community and local
businesses.
2) Financial: College students and small
businesses receive huge boosts in revenue streams as
a result of this event, supporting the communities overall
financial stability. Additionally, the networking of these
students, small businesses, community members and
consumers, while not directly quantifiable is often-times
as beneficial, if not more so than the revenue
generated. The growing populations also yield an
increasing amount of advertisement for these groups; all
of which continues to help grow the infrastructure of the
community.
3) Social: Bringing the once estranged sub
populations of Greenville and the surrounding area
together (as more than 60% of Greenville is over the
age of 65; there is a community of 1,200 or so college
students with the remaining 25-30% families with young
children) has served to bridge the gap and unify the
community. It is a small town (of around 7,000) and the
community has began to thrive as a result of this
newfound communal pride, which had been stagnant for
more than a decade.
4) Physical: This event creates an enormous
amount of art, poetry, food while transforming the small
towns entire downtown area which is situated around
the courthouse built in the late 1800’s, into a bustling
energetic crowd of artists, vendors, music, consumers
and community members.

3. New Community Center Serving North St. Louis
http://www.ksdk.com/story/news/local/ferguson/2015/04/18/new-community-center-
north-county/26009517/

4. Social Planning
Community leaders saw a need for additional resources in the Ferguson/Dellwood area.
The leaders then made plans to create additional resources within an already existing
establishment in order to create a full community center.
Leaders assessed the community and saw that there was a cry for multiple different resources,
including counseling, parental classes, job help, and emergency shelter.
Plans were made and carried out to turn the existing church into a community center offering
this community support through this building.

5. Rams DEs Chris Long, William Hayes confront
homelessness in St. Louis
http://espn.go.com/nfl/story/_/id/12977001/st-louis-rams-des-chris-
long-william-hayes-experience-homelessness

6. Social Action in the Local Community
● Two football players using their popularity and status to advocate for the
homeless population, and sharing it with televised viewing audiences
● Spent 24 hours as homeless men in St. Louis with only hidden cameras
and $8 between them (Merrill, 2015).
● Filmed in March of this year and released at the end of May, and no one
had any prior knowledge the players had done this
● Specifically done for advocacy as money was not raised in an effort to spur
the athletes to participate
● Since the experiment happened, Hayes and Long have been the face of
the St. Patrick Center in St. Louis raising homeless awareness, and
recently helped donation efforts outside Busch Stadium