CeDEM13 Day 2 / Social and Mobile Media for Public Administration, SE 0.3, Chair: Sylvia Archmann, Norbert Kersting

1. SOCIAL MEDIAANALYTICS FOR
GOVERNMENT IN THE LIGHT OF LEGAL
AND ETHICAL CHALLENGES
Authors:
Verena Grubmüller (INSET, Vienna)
Bernhard Krieger (University of Potsdam)
Katharina Götsch (INSET, Vienna)

2. E-consultation tools used by
Governments
United Nations (2012): E-Government Survey 2012. E-Government for the People. New York: United Nations

3. Web 2.0 tools used in e-decision making
United Nations (2012): E-Government Survey 2012. E-Government for the People. New York: United Nations

4. Social Media Analytics
(SMA):
Automatical collection,
filtering and analyses
(predetermined sources,
keywords and categories)
Publically available,
user generated contents
produced on social media
www.uniteeurope.org

5. Privacy concerns on the internet….
…are low in
general social
media usage
…are high when
government is
concerned
SMA:
- No „informed consent“!
- Who is the data subject?

6. Selection of sources in SMA
- According to compliance with data
protection principles;
- Who is active on social media?
- Whose voices are „heard“?

7. Presentation of results
- No representativeness
- Quantitative vs qualitative
(context information)
- Sentiment analyses?

8. Conclusion
• SMA-tools tailored for Governments
• Methodological specifities due to ethical and legal
requirements
• SMA continue to be in a legal „grey zone“
• Aim: Social acceptability

9. Thank you for your attention!
For more information:
• Verena.grubmueller@inset-advisory.com
• www.uniteeurope.org