1. Tracking Pageview, Event Tracking
and Funnels
Srikant Dhondi
Manager - Web Developement & Online Customer Engagement
(dhondi.srikanth@gmail.com)

2. In this module
 Setting measureable website goals
 Pageview Tracking Scenarios
 Event Tracking Scenarios

3. Setting Measureable Website Goals
Conversion: If you're not measuring it,
you can't improve it!
 How many people sign-up or
purchase?
How many visits to the site does it take
before a purchase?
Is most of your traffic repeat customers
or first time visitors?
What paths thru your site lead to
conversions?
Engagement:
 Which pages draw people in to your
site?
...and which pages scare them away?
How many pages do people typically
view?
 How long do they spend on your site?
For complex pages, with which
elements to they interact the most?
What files are they downloading?
What links from your website do they
follow?

4. Goals in Google Analytics
 About Goals
 Create up to 20 goals per profile
 Grouped in arbitrary Goal Sets
 Fixed 4 Goal Sets, with 5 Goals each
 Goal Types
 URL Destination
 Visit Duration
 Pages/Visit
 Event
 Goals have a value $$$

5. Goals, Conversions & Funnels

6. Creating a funnel
Landing Page
Thankyou Page

7. Creating Goal

8. Goal Flow

9. Goal Flow

10. Reverse Goal Paths: Discovering New Funnels

11. Funnel Backfill Surprise!
 Google Analytics back fills visits to skipped pages in the
middle of the funnel as if they had been visited.
Landing Checkout Thankyou
1 Conversion: 1 Visit to Landing & 1 Visit to Checkout & 1 Visit to Thankyou
•This is still true when Required Step is checked
•So make sure you carefully limit direct access to goal pages!

12. Pageviews Introduced
 Tracking the web page viewed in the browser
 _trackPageView method in GATC by default tracks concrete pageviews
_gaq_push([‘_trackPageView’]);

13. Pageviews Introduced
 Tracking the web page viewed in the browser
 _trackPageView method in GATC by default tracks concrete pageviews
_gaq_push([‘_trackPageView’]);
A
B

14. Pageviews Introduced
 Tracking the web page viewed in the browser
 _trackPageView method in GATC by default tracks concrete pageviews
_gaq_push([‘_trackPageView’ ,'/payfeesonline/PGP']);
A
B

15. Tracking Concrete Pageviews
 Add GATC to every web page

16. Tracking Document Views
 Virtual page views

17. Tracking Single Page Interactions
 Track Virtual page views

18. Tracking Form Progress
Create a funnel as user fills a form:
Track progress using virtual pageviews

19. Introducing Event Tracking
Not all activity is a page view :
mouse clicks within single page
downloads of non-document files like ZIPs and EXEs
interactions with video players (start, pause, complete, etc.)
Events are tracked with _trackEvent :
Events can be used for Goals, but cannot be used to define funnels.

20. Tracking User Interaction
Capturing visitor clicks

21. Tracking File Downloads
Tracking binary exe files downloads

22. Tracking Mailto Clicks
Tracking links

23. Tracking Outbound Links
Tracking external links

24. Tracking Across Domains
Step1:

25. Tracking Across Domains
Step2:

26. Tracking Across Subdomains

27. Summary
 Goals
 Funnels
 Concrete & Virtual Pageviews
 Events

28. Thank You
For Further Questions & Answers, connect with
Aegis Global Academy - INSTITUTE OF CUSTOMER EXPERIENCE MANAGEMENT
http://www.aegisglobalacademy.com/
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