Oracle Cloud Marketplace

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Copyright © 2013, Oracle and/or its affiliates. All rights reserved.

Insert Information Protection Policy Classification from Slide 12 of the corporate presentation template

An Introduction to Oracle
Cloud Marketplace
Diby Malakar
Director Product Management

Safe Harbor Statement
The following is intended to outline our general product direction. It
is intended for information purposes only, and may not be
incorporated into any contract. It is not a commitment to deliver any
material, code, or functionality, and should not be relied upon in
making purchasing decisions. The development, release, and timing
of any features or functionality described for Oracle s products
remains at the sole discretion of Oracle.

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Program Agenda
§  Oracle Cloud Marketplace Overview
§  Customer Experience
§  Partner Experience
§  BigMachines Marketplace Showcase
§  ReadyTalk Marketplace Showcase

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Oracle Cloud: Mission

Bring Oracle’s leading
Enterprise Technology and
Business Applications Software
to any customer or partner,
anywhere in the world,
through the Internet

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Complete Cloud Solutions
Application Services for Every Area of Business
Human Capital
Management

Talent
Management

Sales and
Marketing

Customer Service
and Support

Financial
Management

Procurement,
Sourcing, Inventory

Project Portfolio
Management

Governance, Risk,
Compliance

Social Services
Platform Services
Common Infrastructure Services

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Oracle Cloud
Ecosystem

390,000
Customers

25,000
Partners

Partner
Program

Complete. Open. Integrated.
Cloud for Shared Innovation
Community
Development Program

15,000,000
Community
Developers
Cloud
Marketplace

Oracle Cloud Marketplace
Empower your Cloud Business
Empower your Cloud Business
§  Customers: Cloud computing

marketplace where Oracle
customers can easily browse,
evaluate and buy trusted business
applications
§  Partners: A new cloud
applications distribution channel
that generates demand for our
partners and extend their success
in the cloud

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Partner Benefits

Oracle Cloud Marketplace Value Proposition
SAVE TIME & MONEY

§ 
– 

EXTEND & INTEGRATE

§ 
– 

Leverage native integration with the Oracle SaaS applications

INNOVATE

§ 
– 

Leverage Oracle Public Cloud Platform build new types of applications in the cloud

GROW YOUR BUSINESS

§ 
– 

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Develop cloud applications quickly and easily

Sell applications into the Oracle customer base



Customer Experience

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Applications are Transforming the Business
Finding Business Applications is Easy

Oracle customers can
easily browse, evaluate
and buy trusted business
applications
• 

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Search, browse by
category, featured
applications are easily
accessible on the home
page



Find the Best Application for your Business
Rich Set of Filters

Search results can be
narrowed down by using
the rich set of filters

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Read, Review and Engage

Everything you Need to Know is a Click Away

All the necessary details
along with the customer
ratings/reviews are
available on the
application details page

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Ready to Purchase?

Once you Identify the Winner, Simply Click “Get App”

You narrowed down your
search, read, reviewed
the application and
identified the winner
• 

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Simply click “Get App” to
inform the Partner



Partner Experience

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1. Get Access to Marketplace
One Step Process

Once you are an Oracle
Partner and built your
application, becoming a
publisher is a one step
process

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2. Create your Application Listing
Showcase Your Application

Self-service flow guides
publishers to create a
new listing with all the
necessary details:
• 

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Description, Pricing,
Technical documents,
demos, videos, collateral,
support information



3. Publish your Application
Manage your Listings

Every listing must be
approved by Oracle.
Partners can manage
their existing listings and
monitor the listing
approval status

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4. Reach Oracle Customer Base
Manage your Leads, Grow your Business

Publishers have access
to all the leads generated
by the “Get App” form on
their listing pages

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Partner Showcase

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BigMachines
BigMachines provides flexible, scalable, enterprise-ready
Configuration, Pricing, and Quoting solutions ideal for large and
midsize companies looking to optimize complex selling processes.

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Partner Solutions
BigMachines CPQ
§  Product configuration
§  Complex pricing
§  Document generation (quotes,

contracts, etc.)
§  Workflow – product, legal, pricing

approvals

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Application Overview
Seamless integration to Oracle Sales Cloud
ensures accurate pipeline value throughout the
deal cycle

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Overall Architecture

BigMachines helps
manage the lead
to cash cycle
connecting Oracle
Customer
Experience Cloud
to Oracle
Enterprise
Resource Planning
Cloud

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Oracle Cloud Marketplace Experience

§  Go to Market Expertise
§  Easy Integration
§  Robust Product Set

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Partner Showcase

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ReadyTalk
Who is ReadyTalk?
§  Founded in 2001
§  Denver-based with 175 employees
§  8000 customers + 25K active users
§  Audio & web conferencing + webinars
§  Committed to customer service
§  Robust integration with Oracle Marketing Cloud

Use Cases

Live Webinars
Recorded
Webinars
Sales Demos
Audio
Conferences
Online Training
Online Meetings

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Partner Solutions
ReadyTalk for
Oracle Marketing Cloud
§  Seamless integration between

Oracle marketing automation and
ReadyTalk webinar platform
§  Most robust webinar app on the

Oracle Cloud Marketplace
§  Helps marketers save time, drive

fast, tailored follow-up, and increase
conversion rates from webinars

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ReadyTalk for Oracle Marketing Cloud: Efficient & Effective Webinars

Promote and manage
live and recorded
webinars in Oracle
Marketing Cloud

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Collect registrations in
and automatically register
with ReadyTalk

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Send personalized
confirmation and
reminder emails from

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Share content, interact
with attendees, and
record the live webinar in
ReadyTalk

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Instantly capture
attendance, interactivity,
and recording playback
data in Oracle Marketing
Cloud

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Leverage webinar and
recording data for
scoring, segmentation
and follow-up

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ReadyTalk for Oracle Marketing Cloud Architecture
§  Leverage Oracle Marketing Cloud for Webinar Promotion, Registration, and Follow-Up

ReadyTalk
Oracle
Marketing Cloud

API Calls

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Oracle Cloud Marketplace Experience
Differentiation, Reach, and Revenue for ReadyTalk
§  Integration helps ReadyTalk differentiate in a crowded market
§  Oracle Cloud Marketplace helps us reach new audiences
§  Joint marketing programs help drive leads and new revenue

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Oracle Cloud: Partners
Key System Integration Partners

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Oracle Cloud: Partners
Key ISV Partners

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Join the Oracle Cloud Marketplace Now

http://cloud.oracle.com/marketplace
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Oracle at Cloud Expo 2013
Date

Time

Session Title

Track

Room

All
Tracks

Ballroom
A-‐H

3:00pm
–
3:45pm

Ten
Myths
of
Cloud
Compu8ng
–
General

Session

5:10pm
–
5:55pm

Driving
Recurring
Revenue
Streams
through

Cloud
Billing

Cloud
Compu8ng
and
Big

Data

M1

5:10pm
–
5:55pm

An
Introduc8on
to
Oracle’s
Cloud
Applica8on

Marketplace

Cloud
Bootcamp

Great
America

Room
J

Tuesday

Nov
5

6:25pm
–
7:05pm

Delivering
Database
as
a
Service
with
Oracle

Database
12c

Deploying
the
Cloud

Great
America

Room
2

Wednesday

Nov
6

5:35pm
–
6:20pm

Accelera8ng
Your
Journey
to
Self-‐Service
IT

Enterprise
Cloud
Compu8ng

B2

Thursday

Nov
7

1:35pm
–
2:20pm

Oracle’s
Strategy
for
Public
Cloud
PlaUorm
and

Infrastructure
Services

Infrastructure
Management

|
Virtualiza8on

M2

Monday

Nov
4

Visit us in Booth #103 to learn more about Oracle Cloud Solutions
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