Over the years, Citrix has been made up of an organization of people that are trying to do good things for customers. And the way we create value is not by copying the next guy's idea but by using our imagination, innovation, and having inspiration and inspiring others -- customers -- to do amazing things with Citrix technology. And that requires invention and moving forward all the time. Moving ahead through invention, innovation, and inspiration is what's always been at the foundation of Citrix under our foundation of culture and empathy, and that stays the same. It's been a journey in getting to this place. Going back to 2003, we established this vision, this virtual-workplace vision. We were really focused about being a leader in secure access because access in a virtual workplace is essential to the first step: secure access. Then the second big step was delivering apps. So in 2006 we expanded to application networking, introduced NetScaler to the family. Then in 2010, we were talking a lot about virtual computing, virtualizing absolutely everything possible in the workplace to make it flexible, make it available, make it secure -- meetings, networks, servers, applications, desktops, data, support and services -- virtualized everything. And then we began to bring it all together and elevate the message and the idea to Mobile Workstyles because mobile work styles are the way of the future, the way people need to and want to work regardless of the role that they play. And along the way, we became one of the biggest providers of mobility apps in the world: GoToMeeting, ShareFile, GoToAssist, GoToTraining, GoToWebinar. So the question is: What is next? Where do we go from here?

1. Digicomp Citrix Day
Stéphane Marguet
Territory & Sr Partner Account Manager
Lausanne, le 19 février 2015

2. © 2014 Citrix. Confidential.2
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Leader in
secure
access
2003
Elevate to
mobile
workstyles
20142010
Broaden
to virtual
computing
Virtual
Workplace
Vision
Expanded
to app
networking
2006
Apps, Data
& Services

3. © 2014 Citrix. Confidential.3
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The Business Mobility Challenge
Secure Mail
& Web Apps
Mobile App
Security
Mobile Data
Control
Secure Mobile
Network Access
Mobile Device
Management
Virtual Windows
Apps & Desktops
Web & Social
Collaboration
Managing fragmented device, app & data technologies
Seamless Mobile
Experience

4. © 2014 Citrix. Confidential.4
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Citrix Has The Broadest Portfolio
Secure Mail
& Web Apps
Mobile App
Security
Mobile Data
Control
Secure Mobile
Network Access
Mobile Device
Management
Virtual Windows
Apps & Desktops
Web & Social
Collaboration
Integrating across the stack for the best mobile experience
Seamless Mobile
Experience

5. © 2014 Citrix. Confidential.5
#1 Desktop & App Virtualization
#2 Cloud Networking
#1 Public Clouds
#2 Web Collaboration
Market Leadership

6. © 2014 Citrix. Confidential.6
Mobile
Personal
Wireless
Mash-up
Stores
Hybrid
Office
Company
Wired
Monolithic
Suites
Premises

7. © 2014 Citrix. Confidential.7
Consumerization
BYOD
Flex Work
Remote Workforce
Globalization
Security & Compliance
Business Continuity

8. © 2014 Citrix. Confidential.8
Increasing
number of devices
Complexity of
business apps
Security of apps,
data & services
Workforce diversity
Business volatility
CEO
Improve
productivity,
profitability,
operational
efficiency &
competitive
position
CIO
Solve info security,
user experience &
mobility for people,
devices, apps &
data, faster and at
lower cost

9. © 2014 Citrix. Confidential.9
Long live the mobile
workspace
Simple delivery
of apps & data
Shift to consumer
mindset
Experience &
security first
1 2 3 4
Mobility-Transformed Business

10. © 2014 Citrix. Confidential.10
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Securely unite apps, data and services on
any device over any network and cloud
Mobile Workspace
Any AppAny Device
Any Cloud

11. © 2014 Citrix. Confidential.11
© 2014 Citrix | Confidential – Do Not Distribute
Mobility-Transformed Business
Secure Mobile Workspaces
Delivery
Network
App-fluent delivery,
network security,
performance & analytics
Workspace
Services
Windows, web & mobile,
provisioning, security,
operations & app curation
Mobile
Apps
Secure workflow,
communications &
document business apps
Infrastructure Convergence
Automated provisioning, monitoring & ops across multiple clouds
Any Cloud
Any AppAny Device

12. © 2014 Citrix. Confidential.12
© 2014 Citrix | Confidential – Do Not Distribute
Mobility-Transformed Business
Secure Mobile Workspaces
NetScaler
CloudBridge
XenApp
XenDesktop
XenMobile
GoToMeeting
ShareFile
Worx Apps
CloudPlatform | XenServer
Any AppAny Device
Any Cloud

13. © 2014 Citrix. Confidential.13
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