1. [email_address] Creds / Induction Dec 15 th 2009

2. Come with us

3. Talking about advertising is a little

4. Let’s talk about space stuff. Much more exciting. Wooooop. woop!

5. We are in the business of launching satellites (ideas) into space (our audience’s minds)

6. "I believe that this nation should commit itself, to achieving the goal before this decade is out of landing a man on the moon and returning him safely to the earth." IT ALL STARTS WITH AN AMBITION

7. To do that, first you need a shuttle (just to put your satellite in)

10. VS

13. Dirt is good

14. Then you need a rocket

15. There are many different type of rockets to launch your satellite up there PR Social TV Podcast Viral Podcast Iphone app Editorial Ambient Outdoor Display Display

19. ROBO-BOY

20. Then you need fuel

23. Lynx’s seduction network Lynx Hub Youtube channel Bebo channel Seduction community

24. IDEA EXECUTIONS MEDIA (BOUGHT AND EARNED)

25. Sounds so simple right?

26. But space is a very cluttered place

27. And like advertising, most of it is crap

28. Here are a few questions to bear in mind before planning your launch

29. What sort of satellite do you want to launch? What’s the objective?

30. How are you going to get there? Do you have a flight plan? I.e. consumer journey? Or are you just relying on luck?

31. Joga bonito model

32. Can you be smarter? The better the satellite, the smaller the rocket and the less fuel it takes

33. A rocket must accelerate to at least 25,039 mph (40,320 kph) to completely escape Earth's gravity and fly off into space. Earth’s gravity is mediocrity. It tries to pull you down. Unoriginality. Fear. Parity. They must be fought otherwise, you will never reach for the skies. Are you planning the next black swan?

36. Satellite communicate back IT IS NOT A FIREWORK

38. Have you asked yourself why you are launching a rocket?

39. Equator boost After a rocket launches straight up, the rocket heads east because Earth rotates to the east, giving the launch vehicle a free boost. The strength of this boost depends on the rotational velocity of Earth at the launch location. The boost is greatest at the equator, where the distance around Earth is greatest and so rotation is fastest. What’s your equatorial boost?

40. Ok, so you’ve reached space! It’s just the beginning! Yet no one ever plans for success! It’s in orbit, what do you do with it?

41. Air space controller Air traffic controllers’ job is to monitor all the satellites in order to prevent collisions. They communicate with the satellite so the worse can be avoided. It is your role to do so and keep guiding your campaign once it’s up in space

42. You have to keep looking after your satellite otherwise it will stop working (social media)

45. Best work is lives at this intersection ORIGINAL DELIVERY FRESH INSIGHT SLICK EXECUTION

46. As planners we used to be responsible for that ORIGINAL DELIVERY FRESH INSIGHT SLICK EXECUTION

47. But more and more we should be responsible for inspiring on the delivery too ORIGINAL DELIVERY FRESH INSIGHT SLICK EXECUTION