David Parkinson at WTF UK in London November 2016

1. HOW TO MAKE NEW TECHNOLOGY RELEVANT TO
CONSUMERS: Content marketing as – taking the
content to the consumer and creating
deep lasting engagement
t: @daveparkinson

4. “Thumb
stopping
moments”

5. James O’Brian – Mashable
“The idea central to content marketing is
that a brand must give something valuable
to get something valuable in return.
Instead of the commercial, be the show.
Instead of the banner ad, be the feature
story.”

18. VR for PR?

37. MVP Success?
Define the parameters
Describe the problem(s) you want to solve
Develop disruption methods
Find the right partners
Get buy in budget
Break things
Fail, pivot, do it again etc.

38. Kaizen

46. We innovate Digital: Strategy | Transformation | Experiential
Aglobal digital consultancy dedicatedtohelping brands andagencies do
world class digitalwith real expertise
@DaveParkinson
@BraveAndHeart