Elevate your business above the competition by creating an unforgettable personal brand. Learn how to stand out in a crowded marketplace as the go-to expert and build a bigger audience, generate more leads, and close more sales. You will walk away from this presentation with innovative marketing strategies that you can implement immediately for increased influence and income generating opportunities. Learn How To: • Stand out and make an impact by positioning yourself as the go-to expert in your niche market. • Accelerate your income-generating opportunities by up-leveling your marketing with expert positioning. • Race past your competition with a proven and strategic action plan to grow and expand income streams. • Develop innovative marketing funnels that generate more followers, more income streams, more sales and more profits! Looking forward to next steps!

1. MASTER
CLASS
DENVER, CO ~ MAY 19 - 20, 2022
DIGIMARCONROCKYMOUNTAINS.COM | #DigiMarConRockyMountains
Nick Cavuoto
PRESIDENT & CEO
THE CAVUOTO COMPANY
How To Create a Personal
Brand That’s Impossible to
Ignore

2. When your message moves
people, you'll never have to
sell again.

3. Free Resource
The 13 Types of Entrepreneurial
Content
Stop Guessing, Start Creating, and
Build a Wildly Engaged Audience

4. You have a personal brand
whether you realize it or not.

5. What is a personal brand?
Your ideas
Your expertise
Your reputation
Your personality

6. C URRENT S TATE
"Never in our lives have
we had the opportunity
to serve such a captive
customer."
- KEVIN O'LEARY, INVES TOR
SOURC E: "MARKETING IN THE NOW ", 2020

7. We live in a world where
your online reputation can
be your strongest asset or
your biggest liability.

8. KEVIN'S 80 /20 PORTFOLIO
Portfolio: From 10%to
48%Direct of Revenue
to Customer
"THIS IS WHAT I CALL PURE MAGIC."
LOWER REVENUES, HIGHER PROFIT
100%G ROS S MARG IN DTC
INVESTING MILLIONS INBRAND
CONTENT & STORYTELLING
SOURC E: "MARKETING IN THE NOW ", 2020

9. Recent studies show 92%of
people trust recommendations
from individuals over brands.
(EVEN IF THEY DON’T KNOW THEM)

11. W HAT DO YOUR C US TOMERS
WANT RIGHT NOW?
Edu-tainment.
Accessibility.
Convenience.
SOURC E: "MARKETING IN THE NOW ", 2020

12. Personal branding has become
less of a competitive edge...
and more of a requirement for
companies looking to grow.

13. W HAT ELS E?
Transparency.
Trust.
Ease.
SOURC E: "MARKETING IN THE NOW ", 2020

14. Content creates relationships.
Relationships build trust.
Trust drives revenue.

15. Bridge the gap between your
corporate message and your
customers attention

16. Challenges / Opportunities
What's working today will not be the same
tomorrow.
Build engaging content, a primary platform,
new relationships, and digital community to
stay ahead of the competition.
01.
Consumer attention is
constantly shifting.
02.
Every year will be a moving
target.
The consumer is in control more now, than
ever before.
You know how important it is to be the
established as the provider of choice with
whom your ideal audience wants to engage.
03.
Brand needs to be out in
front with preeminence.
Drawing in the right prospects, with the right
message, at the right time, at scale.
I
t's also clear we need to transform
Angeliques influence from "best kept secret"
to becoming the #1influencer in her niche.

17. Key Benefits of Personal Branding
When you empower customers to
do their own research and find you
organically, you come across as
more trustworthy.
Creating helpful content and
leveraging social proof help reduce
the amount of risk consumers
associate with your brand.
01.
Know, Like, and Trust.
02.
Quality traffic and leads.
Personal brand marketing isn’t just
about creating unique brand
awareness. I
t’s about drawing it the
right kind of leads and traffic.
With a more targeted and personalized
approach, you’re able to attract better
leads who are more likely to be
interested in your solutions.
03.
Reduced risk & expense.
Mass marketing is costly and risky. I
t’s like
shooting an (expensive)arrow in the dark
and hoping it’ll hit the target.
With a leaner
, more focused advertising
spend on personal brand marketing, your
business can save money and experience
higher ROIover time.

18. On average, employees have
10x more followers than their
company's social media accounts.

19. Content shared by employees
receives 8x more engagement than
content shared by brand channels.

20. Conversion rates will increase.
Long-term relationships will form.
You'll build trust with your audience.

21. Attracting Ideal Clients (Traffic)
Goal:Driving the right kind of traffic that is
most valuable to your business.
Daily Social Content (Multi-Channel)
Social Media Management (Multi-Channel)
I
nstagram Growth Strategy (Engagement)
Weekly Blogging/SEO
Paid Amplification & PPC (Multi-Channel)
Converting Traffic into Leads
Goal:Convert traffic into leads with a
preeminent, personalized experience.
I
nbound Campaign Management
Premium Content Creation
Conversion Path Building
Calls to Action, Landing Pages, Forms
Social Listening
Here's a quick look at our
success playbook:

22. Closing Leads into Customers
Goal:Closing leads into customers using
advanced segmentation lead nurturing
strategies.
CRM Implementation
Systems I
ntegration
I
ntegration Management
Social I
nbox Management
Appointment Setting
Database Management
Lead Nurturing
Process Automation
Email Marketing
Advanced Remarketing (Omnipresence)
Data / Analytics
Key Performance Metrics
Weekly Reports
Tracking Analytics
Closed Loop Reporting
Here's a quick look at our
success playbook:

24. Clients & Features

25. We learned our lead generation methods
from MI
T and Harvard professors. At
times, they may be a little bit unorthodox.
Wait until you see how well they work!
Proven Track Record
Over 2 Billion Views
Having generated more than 2 billion
views for our clients and their
campaigns, we know how to play the
"underpriced attention"game.
1.5M+ Leads Generated $200 Million in Client Revenue
We are completely obsessed with scaling
what most agencies suggest is "unscalable."
We play to win, and have generated these
results for more than 80 clients.

26. Data Doesn't Lie
More Reach
Brand messages shared by employees get 561%
more reach than when shared by the company’s
social media.
More Engagement
When posted by employees, brand messages
are shared 24x more frequently than when
posted by the company.
More Lead Conversion
Leads generated through employee’s social
media convert into customers 7x more
frequently than leads found in other ways.
More Sales Revenue
Companies using social media as a way to
generate sales outsell their peers by 78% on
average.

27. Industry Experience
Overview & Accomplishments
1
0+Years Experience of Integrated Marketing Strategy
Managed $1B+ In Products for Fortune 500 services company
Trained by Harvard & M.I.T
. (Massachusetts Institute of Technology) Professors
Certified in Inbound Marketing
Certified in Google Adwords
Certified as Google Partner
Certified Bing Advertising
Certified in Facebook Advertising
Senior Brand & Product Manager of a $50M award-winning medical device startup with 100,000+
patients treated in 54 different countries, live event seminars held on three different continents
Experienced executive profitable campaigns, reaching $10M+ in advertising expenditure
Generated $2M net-new revenue in 9 months utilizing content marketing strategy
Built 3x multi 7-figure businesses in coaching, consulting, expert industries
Created Top 50 Industry Website (#6)
Social Media Page Growth: Zero to 88k Fans in 12 Months
Trained in Corporate: held a senior mid-level position at a Fortune 50 telecommunications giant

28. Industry Experience
Startup - Six Month Smiles - Event/Seminar Business (B2B)
-Increased digital customer acquisition by 225% in nine months, generating $4.68M in
LTV by leveraging HubSpot system, proprietary strategies and digital marketing tactics.
- Dominated Lead Generation from 3-5 leads per month to 600+ leads / mo consistently
- Executed $250,000 advertising budget, with over $100,000 in SEM/SMM
-Provided cross-functional management: directed three marketing managers, sales
manager, and expert oversight of several sales & marketing specialists
- Substantially improved productivity while reducing advertising channel costs by ~60%.

29. Industry Experience
Fortune 500 ($1.4B Portfolio)
LOB,A:Finished 1
40%to prior year lead generation performance
-Set historic record of highest performing month of lead generation exceeding prior-year-
month lead generation performance by 21
5%
- FYOY revenue growth of 39.6%, exceeding forecast growth goal by 4x.
- Sales finished at 110%to stretch goal, 1st quarter of over performance in 4 years.
LOB,B: Finished 128% to prior year lead generation performance metrics
- 141%growth compared to the prior year's highest lead generation performance
- FYOY growth of 128.3%, exceeding forecasted growth goals by over double
- Highest monthly revenue growth & units sold since acquisition, 7 years prior

30. "Bottom line: Iwish we
discovered Nick sooner."
– Diana D., Paychex National Sales Director
"THERE HAVE BEEN M AJO R
SHIFTS WITHIN OUR INDUSTRY...
...and Nick was responsible for helping us
navigate an emerging products division with
over $1
B in products.
From day one, he consistently went above
and beyond. His skill and business acumen
take decades to develop – yet seemed to
come perfectly naturally to him.
He was a dream to collaborate with."

31. Case Study
Set Company Record
Most leads generated in 30 day period
Doubled Sales
Lead sales partners from 55%to 1
1
0%to goal in 90 days
Best YTD Lead Generation Performance
Finished calendar year 1
41
%to goal
Exceeded Prior Year Performance
Over-performed the prior year's lead generation goal by 215%
4x Line of Business Growth
Exceeded projected performance goals

32. 7 P's of Personal Branding
Personal Story
Platform
Positioning
Product
Price
Pitch
Partners

33. Let us help you evolve, while
the industry stays the same.

34. Borrow my brain: