We build digital ventures and partner with existing players.

1. digital allee
www.digitalallee.com
tw: @digitalallee
Company presentation
May 2013
© digitalallee all rights reserved

2. digital allee shapes products made for global markets …
2
 Setup of a mobile android and
IOS mobile App
 The company received $2.5
funding in 2012
 Software Development from
Concept to launch
 Front and Back-end
development and testing
 Setup of a digital platform for
global entrepreneurs
 Research, events and content
curation
© digitalallee all rights reserved

3. … and guides existing digital ventures in their journey
 Business plan and financial
model 5 year forecast
 Training to prepare for
investors meeting
 Go to market plan
 Business plan and financial
model 5 year forecast
 Financial forecasts
 Market positioning and
expansion strategy
3© digitalallee all rights reserved

4. 4
We build our own ventures and test them on the market
Company builder
We build early stage digital ventures
from scratch
We search for seed financing
once we have our prototype
We build teams that join and
grow the ventures
e
We provide services for existing
ventures
Partner of existing ventures
From opportunity screening
to growth strategy
Our target are founders,
managers and universities
We are a strategic partner
Prototype setup and proof of
concept
© digitalallee all rights reserved

5. Our project Approach
1. Establishing Vision
2. Planning
3. Execution
Creation of a digital platform, setup of a new feature,
project or plan
4. Adjust / Adapt
Based on quantitative analyses the outcome is
monitored and the strategy is iterated
© digitalallee all rights reserved 5
Detailed problem definition, breakdown of key issues to
determine the as is situation
Development of a detailed action plan with costs and
resources needed to execute the strategy

6. Recent projects
 We helped Owncloud Gmbh in
setting up a prototype of a mobile
Application
 The project was executed in
Bangalore (India) and coordnated
by us from Europe
 Setup of a mobile App to deliver
weather forecasts for sailors and
adventure travellers
 Setup of a b2c and b2b e-
commerce stores for artisan food
producers
 Owncloud was able to have a
prototype in just 6 weeks
 The design, programming and
bug testing did only cost the
Company €4,5K (-40% as
compared to other EU peers)
 The App was presented ad CeBit
Hannover in 2012
 The mobile app was downloaded
by >5000 users and it reached a
positive breakeven in 12 months
 Approximately 80 producers have
registered on the platform
- What we did - - How we helped -
6
INTERNAL PROJECT
INTERNAL PROJECT
Product
development
© digitalallee all rights reserved

7. Traction &
planning
 We are supporting 2 early stage
B2C ventures (confidential
clients) in preparing for pre-seed
financing
 Both startups have investor proof
financial forecasts and business
plans
 Founders have a clear vision of the
key milestones of their business
Product
development
 Setup of a motorbike sharing
website (peer to peer sharing) for
global bikers
 Setup of a global community of
technology entrepreneurs
 Setup of a digital online radio
(radio isla negra)
 >100 motorbikes have opened
their digital garage at
motorcircles.com
 The sharing features is still under
development and internal testing
 1.500 users have registered so
far and the community is growing
 Relaunch of a traditional radio on
the digital channel
- What we did - - How we helped -
Recent projects
INTERNAL PROJECT
INTERNAL PROJECT
INTERNAL PROJECT
7© digitalallee all rights reserved

8. Traction &
planning
 Design of an end to end relaunch
strategy for an accomodation
portal
 Review of the actual online
marketing performance indicators
 Outlining of a growth and
expansion plan for a retailer
wishing to expand into Germany
 The player optimized the online
marketing mix
 In some months the ROI was
negative and the venture was
burning cash flows
 The retailer has used the growth
plan to negotiate with a bank who
granted funds to fuel the
expansion
- What we did - - How we helped -
Recent projects
Incubator
setup
 We supported Luiss University in
Rome in setting up a university
early stage incubator
http://ilab.luiss.it/
 We worked under the supevision
of the President of the University
 The university launched the
incubator on time
 10 new startups have been
created and approx. 30 students
are actively working on them
8© digitalallee all rights reserved

9. Incubator
running
 We searched for suitable mentors
on an international scale,
selected them
 We designed a format of
contents, events and
methodology
 The incubator has become part of
the university comunication program
 The University´s brand and
perception to undergraduate
students has benefited from this
 5 startups are in talks with investors
for seed funding
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Recent projects
- What we did - - How we helped -
© digitalallee all rights reserved

10. Team
Federico Baldelli
• Past: Entrepreneur, United Nations
• Skills: prototyping, design, service
concepts, offshore project mngmt
Jacob Kreyenbühl
• Past: Hewlett Packard (Zürich)
• Skills: IT, Web Development, System
Administration, Recruiting
Dennis Chrzonz
• Past: BMW, KPMG (Consulting)
• Skills: Financial modeling, accounting,
financial metrics and reporting
Max Ferdinand Baldelli
• Past: KPMG, Accenture (Consulting)
• Skills: Service concepts design, digital
strategy, go to market, alliances
Flavio Laus
• Past: Brisgestone. Daimler
• Skills: Project and team management,
project planning, goals and milestones
Giorgio Baldelli
• Past: Utrecht University
• Skills: Market research, copywriting,
blogging
10© digitalallee all rights reserved

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www.digitalallee.com
© digitalallee all rights reserved