Digital marketing industry is evolving at a fast pace. Read this post to know the Top 3 Digital Marketing Trends Industry Experts Expect In 2016. Care about learning digital marketing? Learn more about Digital Vidya at www.digitalvidya.com
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“Video content will surely rule the roost in the online marketing world.”
Vikrrant Bhola - Senior Manager Digital Marketing, Iffco Tokio General Insurance
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“2016 will see a bigger pie of media ad spends and a continued shift towards
mobile internet usage.”
Ajay Anand - Head of SEO &Digital Advertising, Times Internet Limited
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“Mobile marketing, mobile commerce, digitization of events & emergence of more
stronger data-driven marketing with lot of intelligence predictive analytics tools being
available.”
Soumyajit Dey - Digital Lead Cloud Performance Marketing, IBM
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“Digital Media would be device agnostic but would still be platform
dependent”
Dr. Vikram Venkateswaran, Marketing Leader and Digital Evangelist
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“We will see lot of improvement in personalized search, mobile and wearable devices
and IOT (internet of things).”
Jignesh Gohel, Founder & Marketing Head - OLBUZ
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“In 2016, I think businesses and marketers will be putting more effort on Marketing
Automation, Creating Meaningful and Useful Content, and Mobile Marketing.”
Malak Karajah, Digital Marketing Head, Laimoon.com
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“Top trends for 2016 must be based on qualitative as well as quantitative
data.”
Nishant Choudhary, AVP, Marketing, Zoffio.com
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“The trends we will see emerging in 2016 will be Video Ads and Video
Marketing”
Archana Dhankar, Digital Marketing Head, Dynasties
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“With the onslaught of messaging this seems to project, what will become increasingly
important is the relevance of the communication”
Paroma Sen, Head Marketing, NDTV Ethnic (IndianRoots.com)
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“Personally I am waiting to see some innovation around IoT, omni channel
retail and personalization at scale, in 2016. These are yet to take off in a big way
in India.”
Mohit Doda– Senior Manager, Digital Marketing, Reliance Trends
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“Social listening and derived intelligence will play a larger role in what we do.”
Sidharth Shukla, Head Digital Strategy And Social Media, Cheil India
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“Mobile, or to be more accurate, portable devices, will continue to see
exponential growth especially in the developing countries.”
Dikdyuti Sen, Head of Marketing, Delivery Hero Middle East
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“Every business small or big will engage with Videos & eventually have their own production houses so they can
produce one better than the other.”
Avijit Arya, Chief Mogul at Internet Moguls
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“2015 was more of a reach. 2016 will more be of an active e-commerce n
transacting users.”
Chirag Shah, Co-founder, Seventynine