Research on mobile usage

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This research studied factors affecting mobile phone buying behavior. A survey of 42 people in ITM Warangal found that Nokia was the dominant brand, owned by 62% of respondents. Price was a major factor, with most phones owned costing between Rs. 1,000-5,000. Key factors influencing purchases included phone features, lifestyle, income, and trends.

Technologie Business

RESEARCH ON MOBILE USAGE

Dipti Bhrati
Pgdm batch 2010-2012
Research Marketing

Research Objective
To know the factors which are affecting the buying behavior.

Sample Size-42

Sampling Area-ITM Warangal

Data collection method-personal interview

Price range
1000-2000 7 3
2001-5000 13 Nokia price range
5001-10000 13
10001-20001 Rs.24000

Rs.1000

Sony Price range
Samsung price range Micromax price range

Rs.19000
Rs.8000 Rs.3900

Rs.5000
Rs.3000
Rs.3500

Factors…. Affecting buying behavior

 Features of Brands
 Lifestyle of the sample size
 Income
 Trend

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