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Media History

      Session One:
Introduction and the Book
What is this course?
What is this course?




The study of media and their
       cultural impact
What is this course?




The aesthetic development of
        media texts
What is this course?




The reasons for media
   transformations
Reasons for media transformations

 Aesthetic
 Cultural
 Industrial
 Technological
What will I learn?
What will I learn?




Unknown histories of the media
What will I learn?




   Media's ubiquitous and
fundamental role for our lives
What will I learn?




How to relate one media text to its
 aesthetic, cultural, industrial and
      technological context
What the #%&! is a media text?
Book
Film
Television series
Newspaper
Comic book
Magazine
Music album
Website
Photograph
Computer game
Any aesthetic expression in
      material form
Exam!
Exam




Written assignment, maximum of
            six pages
Exam




Deadline April 28th, 10am to Evy
Exam




Deadline April 28th, 10am to Evy
Exam




You choose a media text which
you want to analyze, within the
  media we discuss in class
Exam




What makes a good exam paper?
What makes a good exam paper?




Write the full six pages
What makes a good exam paper?




Situate the media text historically
What makes a good exam paper?




  Consider How is the text's
aesthetics representative of its
      historical context?
What makes a good exam paper?




Consider the text's cultural impact
What makes a good exam paper?




What technological changes were
    part of this media text's
          production?
What are media?
What is a dominant medium?
Discuss for five minutes what
our contemporary dominant
     medium might be
Can we divide earlier periods
 by their dominant medium?
Media history as explanation
Media history as explanation




Chronology
Media history as explanation




Causality
Media history as explanation




Individual causes ('Great Men')
Media history as explanation




Influence
Media history as explanation




Intertextuality
Media history as explanation




Periods
Media history as explanation




Significance
Media history as explanation




Typicality
Media history as explanation




  All of these change as history
 changes, as focus changes, as
trends develop, and according to
       individual emphases.
The Book as Dominant
      Medium
The book as dominant medium




The Catholic Church's inability to
    silence Martin Luther is
         democratizing
The book as dominant medium




Information monopoly is broken
The book as dominant medium




With the rise of printing, copyright
            is invented.

              Why?
The book as dominant medium




Copyright is established by law in
        England in 1662
The book as dominant medium




Writers may own content but not
 the physical form of the book
The book as dominant medium




Book copyright becomes the basis
  for all other forms of copyright
The book as dominant medium




Book copyright becomes the basis
  for all other forms of copyright
The book as dominant medium




The printing press standardizes
           language
The book as dominant medium




The printing press allows critical
         public debates
Book Culture
Book culture




 Early novels are regarded as
dangerous and invasive, since
women read novels instead of
   doing household chores
Book culture




Female authors (George Elliot) had
 to write under male pseudonyms
Book culture




Novels were serialized in literary
 magazines; many of Charles
Dickens' novels were published
           this way
Book culture




With the invention of the typewriter,
 writing changed and handwriting
         became personal
Book culture




As reading becomes a common
skill, literature becomes hugely
               popular
Book culture




  Dime novels became popular
entertainment and eventually trash
            literature
Book culture




Book culture develops parallel with
   other media (radio, film and
eventually television) but begins to
            lose ground
Literary Culture
Literary culture




The literary field become
        specialized
Literary culture




Awards, writers' guilds and similar
   arrangements are created
Literary culture




   The death of the novel is
pronounced several times over
Literary culture




  Writers begin to experiment with
typography, colors and whitespace
Literary culture




Literary culture becomes unusual
Literary culture




More books are produced than
ever before, but there are fewer
   readers than ever before
Legacy of the Book
Legacy of the book




Birth of nations
Legacy of the book




Birth of languages
Legacy of the book




Rise of the public sphere
Legacy of the book




Books establish linearity, authority
         and narrative
Suggestions
Suggestions




Laurence Sterne, The Life and Times of
Tristram Shandy, Gentleman
Mark Z. Danielewski, House of Leaves
Jonathan Safran Foer, Extremely Loud and
Incredibly Close
Steven Hall, The Raw Shark Texts

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Media history introduction_and_the_book