Apple History Products/Financial Satatus Apple SWOT Analysis Apple Porters 5 Fores Apple Marketing 4p's

1. Presented by
Bishweswar
Nitin
Pritam
Ramesh
Suman

2. Evolution
2011
2001
2001
1993
2010
1977
2003
1997
1985
1976

3. Vision
“Man is the creator of change in this
world. As such he should be above
systems and structures, and not
subordinate to them.”
“An Apple computer on every desk” Mission
– Steve Jobs
“Apple is committed to bringing the
best personal computing experience
to students, educators, creative
professionals and consumers around
the world through its innovative
hardware, software and internet
offering”

4. Apple Products
• iPhone
• iPad
• Mac
• iPod
• iTunes
• Mac App Store
• iCloud
• Software Products
• Displays & Peripheral Products

7. Net Sales($) by Operating Segment
70,000
60,000 2012
50,000
2011
40,000
30,000 2010
20,000
10,000
0
Americas net sales Europe net sales Japan net sales Asia-Pacific net sales Retail net sales

8. Net Sales($) by Product
90,000
80,000
70,000
60,000
2012
50,000
40,000 2011
30,000
2010
20,000
10,000
0
Mac iPod iTunes iPhone iPad Peripherals Software,

9. Unit Sales by Product
140,000
120,000
100,000
2012
80,000
60,000 2011
40,000 2010
20,000
0
Mac iPod iPhone iPad

10. Apple Marketing
Product Price
 Most admire brand in high technology  Premium price electronics with high-end pricing
product, remarkable & simplicity strategy
 Innovative marketing leading  Willing to pay higher price with new technology
thing
 Continue expanding into new market
 Focus with high margin approach with ahead
 State-of-the art products, which competitor technology among rival
can’t match
 Manage Apple online store as allow to do E-  Clever advertising ad which is one factor which
transaction possibility build Apple brand image
 Apple decorate with modern, chick, cool and  Communicate with target group in the different
HIP image approach i.e. YouTube and Facebook community
 Have own Apple retail store with selective  Software & accessories provided with special
location focus in city & Urban area offer for members

Place Promotion

11. SWOT Negative
W
Positive
S TRENGTHS 


The management team
Innovation& design, R&D
Good business partners
EAKNESSES
 High price
 Not so popular O
(Motorola, IBM, and
Microsoft)  Apple Certified Developer
 Supported application/ Program
software between Apples’ Internal Internal
product factors  License agreement for factors
 Many support products from company were too far
others i.e. JBL speaker for restricted
iPod
 Distribution
 Well kept secret
O
PPORTUNITIES


Increase in worms and
viruses on PCs.
Large population who are
extremely individualistic
and brand conscious.
T HREATS



Not compatible with other
software.
Dell and HP are major
competitors.
Dell does not invent but
 Weak ties with Microsoft provides computers at cost
products. effective rate.
 Downloadable music and  Recession—price of Apple
MP3 players are highly External computers are higher. External
marketable. factors  Counterfeit/Substantial factors
 Increase sales of Products
computers online by 25  Microsoft /Google introduced
percent. more user-friendly OS
 Increase sales of laptops  Falling demand for personal
by 20 percent. media player market
 Perceived Quality and  Strong competitors in mobile
Image market (Nokia, Samsung)
 Technology
Positive Negative

12. PEST
Political Influence Social Influences
• Government intervenes, limitation import and export
requirements, tax laws, foreign exchange • Fashion attributes
controls, labour laws
• Political uncertainties • Attracting Young generation
• 43% of the net sales from outside America.
• Cultural aspects
• Manufacturing and logistic support across the globe
Economic influence Technological influences
• Uncertainty in the global economy • Technology changes
• Impact of inflation, GDP, interest rates and levels of • Products lifecycle is very short
disposable income
• R&D Spending Climbs $1 Billion To $3.4 Billion
• Crisis outside the US

13. Customer Analysis
• Discovering Customer Needs
• Targeting niche market
• Connecting with Customers
• Showing the Solution
Strategic Choice
• Product Strategy : Product Differentiation
• Platform Strategy: Platform development

14. Low • Economies of scale
• Product differences
• Brand identity
• Capital requirement
• Access to distribution
• Proprietary learning curve
Moder Moder
ate ate Low
• Differentiation of Input
• Presence of substitute
• Impact on Quality
• Switching Cost
• Target Market • Product differences
•
LowBrand Identity • Brand Identity
• Relative price performance
• Number of players • Switching costs sensitivity
• Price
• Switching costs
• Buyer propensity to substitute

15. Way aHead…..
APPLE HAVE CREATED A UNMATCHED BRAND OF ITSELF
• Innovation being its strength Apple needs to keep coming up with
innovative products to sustain and lead the industry.
For video go to http://www.youtube.com/watch?v=T5LJ65rAmHI
• Few probable products planned for 2013 from Apple
• A big screen Apple TV
• iRadio
• a new version of the iPad mini
• iPhone 5S
• iOS 7