1. BIG PICTURE
STRATEGY
Jane Alexander, CIO
Cleveland Museum of Art
Jane Alexander, Chief Information Officer
Cleveland Museum of Art

7. I hear and I forget.

8. I hear and I forget.
I see and I remember.

9. I hear and I forget.
I see and I remember.
I do and I understand.

11. Gallery One Overview
Use technology to help visitors see and
understand art in new ways
Technology is not the art – technology
showcases the art

15. 4x3 MicroTile Wall with Interactivity Kit that
connects shapes with real art
Line and Shape

17. Design Rules and Process
Hired AV Integrator – August 2010
Started new concept meetings in Fall of 2010
Issued RFP and hired Media Developer - December 2010
New Team – IT, Education and Design
Multiple Iterations of Technologies

18. 18

21. SLIDE TITLE
Slide Subtitle
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25. 40’x5’ interactive video wall making it possible
to explore the art in the museum
Collections Wall

31. Design Rules and Process
Sustainable :
easily maintained parts on site 45 minute repair window
Established Technologies
Alternate content during software failure condition

32. Art Video Test

33. Design Coordination

34. Development and Testing

35. Development Testing

36. Field Installation

37. Field Installation

38. Collection Wall is modular
Christie MicroTiles.

39. Each MicroTile can be trouble-shot,
and repaired or replaced individually.

40. The modular system
accommodates rapid repair cycles.

41. MicroTile can be removed entirely,

42. …without effecting the behavior of
the Interactive on any other tiles.

43. Final Product

44. 44

45. 45

46. 46

51. RFID tags are provided for visitors
bringing their own Ipads

52. A unique tag (RFID sticker) is permanently
assigned to the visitor, allowing them to save
their favorites and tours for future visits

53. RFID tag communicates wirelessly
with docking station

54. Visitors then explore the entire
museum with ArtLens

78. Evaluating Digital Technologies

79. Research Questions
What do visitors think about Gallery One
and ArtLens?
How does Gallery One and ArtLens
affect the museum visit experience?

80. Process
Iterative process throughout the planning and
development
User testing (usability, content, tone)
Audience panels
Ultimately realized we had many different
needs that required different approaches

81. Mixed Methods Approach
Usability tests of all interactives
30 tests per lens, Collection Wall, and ArtLens
Observations
Timing and tracking maps recorded for 200 visitors
Skype conversations with off-site users of ArtLens

82. Mixed Methods Approach
Comprehensive in-depth analysis/Pre- and post-visit
interviews
Range of topics explored/Visit videotaped with flip cameras
Usually about 2 hours of video was recorded per visit
Phone interviews completed 2-3 months later
Testing re-use, memory, perception changes, etc.

83. Analytics
User data from Lens stations/ArtLens tracked via Google Analytics
More difficult to track the Lenses than ArtLens
Very valuable counterpoint to qualitative data
Will be adding development to Wall/ArtLens to catch more data.

84. Research in Action
• Visitor wayfinding concerns

85. Research in Action
• App labels on walls

86. Research in Action
Off-site versus on-site needs
On-site has the benefit of the actual space
Off-site users looking for additional contextual information

87. Strengths and Challenges
Significant amount of deep, nuanced data
Learning more than just the impact of technologies, but a
comprehensive look at the entire experience
Data tracking and management can be difficult
Analysis of overall project and preparing reports for a diverse
array of internal teams with different priorities

88. How did the
Cleveland Museum of Art
pull this off?

89. Convergence
Technology Art

90. 9
0
RESTRUCTURE
Collaborative & Unified

91. We share a common goal:
Attract, entertain, educate and engage
more visitors.

92. Essentials for Success
Concept Design Technology
AV integrator goes here

93. Open Architecture

95. The Wall

96. ArtLens

97. Lenses

98. Wayfinding

99. iPad

100. TIMELINE
Adaptable and Responsive

102. Committed and Passionate
THE PEOPLE

103. Design through Collaboration
CMA’s Technology, Education and Design Departments
+
Local Projects - media design
Gallagher and Associates (exhibit design)
Zenith Systems (AV Integration)
Piction (CMS/DAM development)
Earprint Productions (app content development)
Navizon (way-finding).
Through this new collaborative development
methodology, the Cleveland Museum of Art is leading the
way not only in the robust blend of art and technology
thoughout the gallery experience but in museum practice
itself.

104. When everyone can create the museum
they want,
it becomes the museum for everyone.

106. THANK YOU
Jane Alexander
jalexander@clevelandart.org
#janecalexander