Example of client web analytics report.

1. Cafe
and Motel
www……...com
Denise Leath
Web Analytics
4/26/11

2. 2
Contents
About …Cafe
& Motel
Findings and Business
Action Plans Objectives
Goals and Dashboard
Filters Reports

3. 3
About…Café and Motel
 Located in …..
 In ….. at the entrance to ……. Park
 Family-owned and operated
 Motel units, and cafe serving
breakfast, lunch and dinner, and carry-
outs
 Kid- and pet-friendly

4. 4
…… Website
 Eight main pages
 Home
 Motel – link to motel inquiry page
 Cafe – link to cafe reservation page
 Store – sell cherry pie filling
 About Us
 Gallery - photos
 Contact Us
 Local Fun – things to do in …. County

5. 5
Business Objectives
 Drive motel
reservations
 Drive cafe reservations
 Provide information
about ….. County
vacations and “things
to do” which lead to
staying at …..
 Get people to fill out
Contact Us page
 Get people to fill out
motel inquiry page

6. 6
Reports
 Reports chosen for Dashboard
 Visits
 Visitors
 New vs. Returning
 Traffic Sources
 Page Views
 Average Page Views/Visit
 Bounce Rate
 Goals Conversions
 Goal Conversion Rate
 Entrance Sources
 Automated reports
 Monthly Dashboard reports (because of seasonality of motel
business)

7. 7
Goal Detail
10/15/10 to 4/22/11
Goals Conversions:
 Goal 1: "Pages  4,238 conversions
Viewed: 2+"
 Goal 2: "Pages  2,017 conversions
Viewed: 5+"
 Goal 3: "On Site: 1
 2169 conversions
Minute+"

8. 8
Filters
 Excludecompany employees and
database administrators from analytic
information

9. 9
Findings
for …… On:
Visitors
Traffic Sources
Top Content
Keywords
Funnels

10. 10
Visitors to Website
10/15/10 to 4/22/11
 3,838 people visited this site
 5,043 Visits – 26.27 visits/day
 3,838 Absolute Unique Visitors
 29,349 Pageviews
 13,926 Unique views
 5.82 Average Pageviews – 5.82 pages/visit
 00:03:16 Time on Site – average time on site
 14.75% Bounce Rate
 74.84% New Visits – 3,776 new visitors; 1,267
returning visitors

11. 11
Traffic Sources
Referring
Sites
Search Traffic Sources
Engines
Overview
Direct
Referring Sites 2,214.00 (43.90%)
Traffic
Search Engines 1,947.00
(38.61%)
Direct Traffic 882.00 (17.49%)

12. 12
Traffic Sources
 Top Referring Sites
 google.com
 stumbleupon.com
 ……..com
 ……...com
 Top Search Engines
 google
 yahoo
 bing

13. 13
Top Content - Top 5
Pages Pageviews % Pageviews
/home.aspx 8,611 29.34%
/motel.aspx 5,054 17.22%
/cafe.aspx 2,869 9.78%
/motelinquiry.aspx 2,820 9.61%
/gallery.aspx 2,490 8.48%

14. 14
Top 10
Entrance Keywords
 …..
 …..
 …..
 …..
 …..
 …..
 …..
 …..
 …..
 …..

15. 15
Peak Traffic Dates
 Calendar Events, such as St. Patrick’s
Day, Spring Break, President’s Day
 April 18, 2011 - 61
 March 28, 2011 – 65
 March 17, 2011- 221
 March 14, 2011 - 52
 February 2, 2011 – 69
 January 27,2011 – 57
 January 26,2011 – 58

16. 16
Action Plans to Consider
 Email blasts to past customers around
calendar events
 Add Blog to announce upcoming events and
things happening at …… and surrounding
area
 Twitter account (already doing Facebook)
 Adding Funnels to track paths
 Continue with Social Bookmarking
 Set new Goals around Motel Inquiry, Café
Reservation, or Contact Us