Horowitz cult wine

The rise of cult wine (prices) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Cult Wine Conceptualization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ A working definition of cult wines can be elusive.” James Laube, 2000 (April 30 th ), The Wine Spectator .

Marketing Conceptualization of Cults ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Rushkoff’s 20 Characteristics of Cults ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Which Apply to “Cult” Wine? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?

Research Methods ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

1) Exploratory Interviews ,[object Object],[object Object],[object Object],[object Object],[object Object]

2) Cult Characteristics Interviews ,[object Object],[object Object],[object Object],[object Object],[object Object]

Which Apply to “Cult” Wine? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Y Y Y Y Y Y Y Y Y Y Y N N Y Y Y Y Y Y Y

Cult Wine in 2009 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.crushpadwine.com/wine_making?page=mycultcab http://winecast.net/2008/03/25/wine-video-and-the-cult-of-gary/

Thank You ,[object Object],[object Object],[object Object],[object Object],[object Object]

Horowitz cult wine

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Horowitz cult wine