4. From the Big Idea to the Boring Details:
Lessons learned on how to edit your book to
Write it Better, Faster and with Less Misery
Details!
Details!
Details!
Details!
Details!
43. Why are you writing your book?
•Who’s it for … you or an
audience?
•Do you intend to SELL
it?
•Is it to help your
business – to establish
your credibility, etc?
45. •Is it for you?
•Is it for an audience?
•If for an audience – WHO?
46. Create a Customer “Avatar”
Describe that person as clearly as possible.
47. Why would they want to read it?
• What’s in it for them?
• What’s their takeaway?
• How does it benefit them?
• What do they learn?
• What experiences do they get from it?
• Is there a universal theme in your book
that will appeal to them?
51. • What else has been written?
• What are the titles and
subtitles?
• How long are they?
• What do the covers look like?
• What do you like – and not
like – about them?
• Where would it go in the
bookstore or on Amazon?
Questions to research …
87. “Hammers pounded her cranium. Snakes twisted, writhed
and squeezed through her soul until she exploded.”
“Hammers pounded her cranium. Snakes twisted, writhed
and squeezed through her soul until she exploded.”
92. • It takes another pair of eyes to spot the errors you’ve missed
• An error-free book makes a good impression to the readers
• It is better to get a bad review from your editor than from your
readers
• There is always room for improvement
• All the bestselling books have been edited professionally. It’s what
readers expect.
• You’ll lose credibility if there are errors.
93. Publish it as a Kindle first
• Faster and easier to publish
• There WILL be mistakes (Get
over it)
• MUCH easier to make changes
• Continue to make corrections
• THEN publish it as a book