What does it take to attract new users and get them to fall in love with your app? How do you keep them coming back for more? How do you become the preferred app for a specific task? Let’s go beyond gamification to explore more enduring ways of gaining and keeping fans. Learn how to build persuasive design into your app right from the start to increase traction and magnify your success as you grow. See working examples of design that delivers more than just a pretty skin.

1. @belindadarcey
DOLCEDESIGN.COM

2. WHAT IS
PERSUASIVE
DESIGN?

3. ETHICS

6. DESIGN THINKING

7. DESIGNERS

8. PERSUASIVE
DESIGN: PART 1

9. DR. B.J. FOGG
Founder,
Persuasive Technology Lab
Stanford University

10. B = M + A + T
• motivation
• ability
• trigger
… at the same time

11. PUT
HOT TRIGGERS
IN THE PATH
OF
MOTIVATED PEOPLE.

12. DON’T
MAKE ME
THINK

13. DON’T
MAKE ME
WORK

14. SIMPLIFY

18. VS.

19. PERSUASIVE
DESIGN: PART 2

24. PERSUASIVE
CHARACTERS

25. • reactive
• empathic
• pacify

30. MR. PORTER

34. 1 2
3 4

40. QUESTIONS?
@belindadarcey

41. JOBSEEKERS (MTL)
@belindadarcey
• clutch.co/app-developers/canada
• co-working spaces: Notman House,
Station C
• meetups, EventBrite, hack nights