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The art and science of storytelling - WPCampus Version

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Note that a lot of context is lost with just the slides - and there were some in-class activities.

Publié dans : Formation
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The art and science of storytelling - WPCampus Version

  1. 1. The art and science of story Donna Talarico | July 2016| @donnatalarico
  2. 2. About last night…. @donnatalarico | (C) 2016 2
  3. 3. What separates us from… Image: Flickr Creative Commons/Paul Brennan @donnatalarico | (C) 2016 3
  4. 4. Image: Flickr Creative Commons/Tyler Neu @donnatalarico | (C) 2016 4
  5. 5. Thank goodness he joined the club. @donnatalarico | (C) 2016 5
  6. 6. “Fiction is an ancient virtual technology that specializes in simulating human problems.” -Storytelling Animal @donnatalarico | (C) 2016 6
  7. 7. Image: Flickr Creative Commons/- Loren Javier @donnatalarico | (C) 2016 7
  8. 8. Image: Flickr Creative Commons/Brittany Randolph @donnatalarico | (C) 2016 8
  9. 9. Adults can play at this game too. @donnatalarico | (C) 2016 9
  10. 10. What else are stories good for?  Solve problems  Practice  Escape  Entertain “Stories are a human flight simulator.” -The Storytelling Animal @donnatalarico | (C) 2016 10
  11. 11. Image: Flickr Creative Commons/Riccardo Meneghini @donnatalarico | (C) 2016 11
  12. 12. Brain on facts  Numbers  Data  Blah  Blah Graphic courtesy www.melcrum.com @donnatalarico | (C) 2016 12
  13. 13. Your brain on story. Image: Flickr Creative Commons/Riccardo Meneghini @donnatalarico | (C) 2016 13
  14. 14. Our brain on stories  All  The  Feels Graphic courtesy www.melcrum.com @donnatalarico | (C) 2016 14
  15. 15. Decisions, decisions. @donnatalarico | (C) 2016 15
  16. 16. Fast facts…. Yeah, it’s faster… @donnatalarico | (C) 2016 16
  17. 17. Memory + Meaning = Knowledge, Ability “We don’t remember what doesn’t have meaning.” – Michael Wesch (quoted in Story Wars) Image: Flickr Creative Commons/Tyler Neu @donnatalarico | (C) 2016 17
  18. 18. Let’s find some meaning to all this, shall we? @donnatalarico | (C) 2016 18
  19. 19. Image: Flickr Creative Commons/stavrospap2004 @donnatalarico | (C) 2016 19
  20. 20. Image: Flickr Creative Commons/walter buson @donnatalarico | (C) 2016 20
  21. 21. Image: Flickr Creative Commons/- Andrei Mitroshin @donnatalarico | (C) 2016 21
  22. 22. Image: Flickr Creative Commons/Flare @donnatalarico | (C) 2016 22
  23. 23. Our What Our How Our Why @donnatalarico | (C) 2016 23
  24. 24. @donnatalarico | (C) 2016 24 What’s your what, how and why? Take a moment to jot them down… … and focus a bit more on your WHY.
  25. 25. Stories Galore  How many…? “Now it’s a free-for-all in which most messages struggle valiantly for their moment in the sun … only to be dragged down into the melee and be crushed.” – Story Was “The irony is that while there have never been more ways to reach consumers, it’s never been harder to connect with consumers.” – Brad Jakeman, formerly of Macy’s and CitiGroup, as told in Story Wars Image: Flickr Creative Commons/Chris Blakeley @donnatalarico | (C) 2016 25
  26. 26. Sensory. Character. Transportable. Relatable. Structure. Action. @donnatalarico | (C) 2016 26
  27. 27. @donnatalarico | (C) 2016 27
  28. 28. “A good song should give you a lot of images, you should be able to make your own little movie in your head to a good song.” – Tom Petty Image: Wikimedia Commons @donnatalarico | (C) 2016 28
  29. 29. What doesn’t make a good story? @donnatalarico | (C) 2016 29
  30. 30. Paul Smith quotes a P&G executive in Lead with a Story: “Many of the things we say to sound expert and dazzling actually distance our audience.” @donnatalarico | (C) 2016 30
  31. 31. @donnatalarico | (C) 2016 31
  32. 32. A stranger came to town Image: Flickr Creative Commons/Xabier Martínez @donnatalarico | (C) 2016 32
  33. 33. The plot thickens - 7 more of them  A journey (and the return)  Overcoming the monster  Rags to riches  A quest (yes, different than a journey)  A comedy (romances fall in here)  A tragedy  A rebirth @donnatalarico | (C) 2016 33
  34. 34. @donnatalarico | (C) 2016 34 Activity – Who is your hero?
  35. 35. @donnatalarico | (C) 2016 35 Activity – Where is your hero going?
  36. 36. Time to share…. @donnatalarico | (C) 2016 36
  37. 37. What’s the story?  “A story is a fact wrapped up in an emotion that compels us to take action.” – The Power of Persuasion. “Stories are a particular type of human communication designed to persuade an audience of a storyteller’s worldview.” – Story Wars @donnatalarico | (C) 2016 37
  38. 38. Story Examples: Show and Tell Some examples for higher ed @donnatalarico | (C) 2016 38
  39. 39. Brand Messaging Your story. On point.
  40. 40. @donnatalarico | (C) 2016 40
  41. 41. @donnatalarico | (C) 2016 41
  42. 42. @donnatalarico | (C) 2016 42
  43. 43. @donnatalarico | (C) 2016 43
  44. 44. @donnatalarico | (C) 2016 44
  45. 45. Behind the Scenes Oz….
  46. 46. Products & Packaging Open up a new experience.
  47. 47. Faces to Places and Things Give ‘em a voice.
  48. 48. @donnatalarico | (C) 2016 48
  49. 49. Little known nuggets… What’s hiding?
  50. 50. @donnatalarico | (C) 2016 50
  51. 51. Stalking (Kind of!) Go where they are.
  52. 52. @donnatalarico | (C) 2016 52
  53. 53. Response to National News What’s global is often local.
  54. 54. @donnatalarico | (C) 2016 54
  55. 55. Immersion… Day in the Life Follow along.
  56. 56. @donnatalarico | (C) 2016 56
  57. 57. Relationships (LOVE) Where we first met.
  58. 58. @donnatalarico | (C) 2016 58
  59. 59. Images You know the drill: A picture is worth….
  60. 60. @donnatalarico | (C) 2016 60
  61. 61. Seasons…. ….change
  62. 62. @donnatalarico | (C) 2016 62
  63. 63. Found Stories Look! A story!
  64. 64. @donnatalarico | (C) 2016 64
  65. 65. Quotables What did you say?
  66. 66. @donnatalarico | (C) 2016 66
  67. 67. World Travels Where in the world is….
  68. 68. @donnatalarico | (C) 2016 68
  69. 69. @donnatalarico | (C) 2016 69
  70. 70. Object Lessons Everything has a story.
  71. 71. @donnatalarico | (C) 2016 71
  72. 72. @donnatalarico | (C) 2016 72
  73. 73. Live Storytelling Open up the mic.
  74. 74. @donnatalarico | (C) 2016 74
  75. 75. @donnatalarico | (C) 2016 75
  76. 76. @donnatalarico | (C) 2016 76
  77. 77. @donnatalarico | (C) 2016 77
  78. 78. What stories can WE tell? (And better?)  Let the expert tell the story  Case statements in narrative form  Campus folklore  Objects and archives  Staff pride  Seasons  Hobbies and hidden talents  When campus is ‘closed’  Town-gown  Couples and legacy  Quotes and advice  Speeches  Photo challenges  Exotic locales  Inventions and discoveries  Behind the scenes; behind the numbers  Live story-telling events  Oral histories  National events  Values in action/branding @donnatalarico | (C) 2016 78
  79. 79. @donnatalarico | (C) 2016 79 Activity: Brainstor…y
  80. 80. Managing Your Stories People. Process. @donnatalarico | (C) 2016 80
  81. 81. Know Your Stories. Know Your Sources.  Your team  Your partners  Story bank  Story inventory  Relationships with sources  Always be listening @donnatalarico | (C) 2016 81
  82. 82. Become a better storyteller  Read.  Write.  Watch.  Listen.  Tell.  Play.  Be in the moment.  Ask questions. Deep questions.  Find metaphors  Know your people. @donnatalarico | (C) 2016 82
  83. 83. “To hell with facts! We need stories!” Ken Kesey @donnatalarico | (C) 2016 83
  84. 84. State of the heart…. Not state of the art… (Tell to Win) @donnatalarico | (C) 2016 84

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