a Vodafone Ghana reputation study me and my colleagues researched and presented in class @ 2015. we have our background, objectives and goals we hope to achieve at the end of the research.

1. VODAFONE.
Vodafone Reputational Study.

2. Background.
Throughout its history, Vodafone has remained committed to offering the best
services to its customers. It runs on a philosophy that says “power to you” which
means company strive to empower the customer by offering various services tailored
to match his needs.
Technology is dictating the pace of global development and telecommunication is
widely regarded as a critical public infrastructure. Public and customer perception and
reputation is acknowledged as having a high potential to impact customer loyalty.
Vodafone Ghana knowing all this and having been at the forefront of economic
growth, believes our public perception and reputation could be what these perception,
the perceived reputation of Vodafone Ghana.

3. Policy.
Vodafone engages with regulates and government across the world on a wide
range of issues directly relevant to our customers, company and industry, as well as
issues of board public interest

4. Problem Statement.
As a brand, Vodafone Ghana seems to have it all together and touch lives across
all segments. Vodafone provides adequate internet services more than it does for its
calls. This research seeks to access customer’s awareness about Vodafone products
and evaluate their perception toward the reputation of the brand.

5. Research Goals
Focus of the research seeks to analyze if Vodafone Ghana is indeed at the
forefront of economic growth and to evaluate public perception, customer preference
and reputation, Vodafone has built for itself during the past years.

6. Research Objectives.
The objectives for Vodafone reputational study are as follows;
 Determine the awareness rate of Vodafone to customers.
 Find out customers perception and loyalty to Vodafone products.
 To know customers attitude towards Vodafone products and services.

7. Research Questions
 How knowledgeable are Vodafone products to customers?
 What makes Vodafone products and services better than that of the competitors?
 How is Vodafone perceived? And why?

8. Research Methodology
 Quantitative
 Survey where questionnaires will be drafted
 Household survey
 Save time and energy

9. Population
Target population are:
 Mobile phone users
 Vodafone subscribers
 Media
across the country, Vodafone subscribers are about 7million.

10. Sampling.
 Simple random sampling
 10 mobile phone users, 10 Vodafone subscribers and 3 media houses
 This size is selected because of the budget.

11. Budget
Budget Division
100 cedi Printing of questionnaires
Transportation

12. Expected Use Of The Result.
Marketing Segmentation:
a) Analysis of competitive behavior and performance.
b) Study the market trend.
c) Assessing the product for new products.

13. Strategy Development
With the information gathered, there will be the need to develop strategies to
increase to their patronage.
a) Vodafone may have to make their product known through effective advertising.
b) Personal selling would be effective if applied.
c) Extent and effectiveness of sale promotional activities.

14. Gracias, Oshe, Medase, Thank you