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THE LEAD
  ENG 111
DEFINITIONS OF
     LEAD:
• An introduction to any news
  story
• May be a single word, a
  phrase, a clause, a brief
  sentence, an entire paragraph or
  a series of paragraphs
FUNCTIONS OF
     THE LEAD:
1. Introduces the news story
2. Tells the story in a capsule form
3. Answers right away the
   questions that the reader would
   naturally ask
KINDS
  OF
LEADS
1. Conventional
or Summary Lead
• Used in straight news
• Answers right away all or
  any of the 5 W’s and/or
  the H
a. Who Lead
• Used when the President
  person involved Noynoy
  is more         Aquino
                  addressed the
  prominent than
                  PMA
  what he does or graduates in
  what happens    Baguio City
  to him          on April 20.
b. What Lead
• Used when the     The NSAT will be
                     given November
  event or what      24      to     all
  took place is      graduating high
  more important     school students
                     desiring       to
  than the person
                     enroll   in   the
  involved in the    four-year college
  story              course.
c. When Lead
April 15 is the deadline
 for filing of Income
 Tax Returns at the
 BIR.
d. Where Lead
The Philippines will
 be the site of the
 next Miss Universe
 contest.
e. Why Lead
Because of poverty, around a
 hundred students dropped
 out from school last year. This
 was learned from PNU
 President Nilo L. Rosas.
f. How Lead
By appealing to the school
 board, the Manila Science
 High School was able to
 construct a three-storey
 concrete building.
2. Grammatical
Beginning Lead
A.Prepositional phrase Lead
B.Infinitive Phrase Lead
C.Participial phrase Lead
D.Gerundial phrase Lead
E.Clause Lead
3. Novelty Lead
1. Astonisher      6. Descriptive
   Lead               Lead
2. Contrast Lead   7. Parody Lead
                   8. Punch Lead
3. Epigram Lead
                   9. One word Lead
4. Picture Lead
                   10.Quotation Lead
5. Background
                   11.Question Lead
   Lead

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The Different Types of Leads in News Writing

  • 1. THE LEAD ENG 111
  • 2. DEFINITIONS OF LEAD: • An introduction to any news story • May be a single word, a phrase, a clause, a brief sentence, an entire paragraph or a series of paragraphs
  • 3. FUNCTIONS OF THE LEAD: 1. Introduces the news story 2. Tells the story in a capsule form 3. Answers right away the questions that the reader would naturally ask
  • 5. 1. Conventional or Summary Lead • Used in straight news • Answers right away all or any of the 5 W’s and/or the H
  • 6. a. Who Lead • Used when the President person involved Noynoy is more Aquino addressed the prominent than PMA what he does or graduates in what happens Baguio City to him on April 20.
  • 7. b. What Lead • Used when the The NSAT will be given November event or what 24 to all took place is graduating high more important school students desiring to than the person enroll in the involved in the four-year college story course.
  • 8. c. When Lead April 15 is the deadline for filing of Income Tax Returns at the BIR.
  • 9. d. Where Lead The Philippines will be the site of the next Miss Universe contest.
  • 10. e. Why Lead Because of poverty, around a hundred students dropped out from school last year. This was learned from PNU President Nilo L. Rosas.
  • 11. f. How Lead By appealing to the school board, the Manila Science High School was able to construct a three-storey concrete building.
  • 13. A.Prepositional phrase Lead B.Infinitive Phrase Lead C.Participial phrase Lead D.Gerundial phrase Lead E.Clause Lead
  • 15. 1. Astonisher 6. Descriptive Lead Lead 2. Contrast Lead 7. Parody Lead 8. Punch Lead 3. Epigram Lead 9. One word Lead 4. Picture Lead 10.Quotation Lead 5. Background 11.Question Lead Lead