This presentation will give you at least FIVE things you can do to your profiles today to increase traffic and increase your ROI in your Pinterest and Instagram social media campaign efforts. Visit www.teakwooddesign.com for more on Pinterest and small business!

2. WHAT IS PINTEREST AND HOW
DOES IT WORK?
• Pinterest is a virtual pin board that helps you organize
and share interesting things on the web.
• People “pin” images from other sites onto Pinterest
where other people can “repin”
those same images
onto their boards

3. WHAT THE EXPERTS ARE
SAYING:
• 10 million unique visitors faster than any other
independent website in HISTORY!
• Pinterest is now driving more
referral to websites than
YouTube, Google+, and
LinkedIn combined.

4. WHAT THE EXPERTS ARE
SAYING:
• Now driving more referral traffic than Twitter!
• More revenue per click than
Facebook and Twitter.
• Over 9 million Facebook
connected users.

5. WHY PINTEREST? WHY NOW?
• The Old World vs The New World of Social Media.
• It is extremely viral. Over 80% of pins are repins, which
means your exposure goes on autopilot.
• Do to it’s simple visual nature, people are clicking through
to sites more.
• Get there first and
be a leader
in your industry.

6. MYTHS
• Pinterest is only for crafts and cooking.
• It’s for women only.
• Pinterest isn’t for Service
based businesses.
NOT TRUE!

7. HOW TO USE PINTEREST FOR
BUSINESS
• Adding the “Pin It’ Button
• Over 6,000 visits a day from Pinterest
• Next to product photographs
• Share pins on Facebook and
Twitter

8. HOW TO USE PINTEREST FOR
BUSINESS
www.Pinterest.com/Source/YourWebsite.com

9. SETUP YOUR ACCOUNT PROPERLY
• Connect your Pinterest account
to your Facebook fan
page, and your Twitter business
page.
• Use your Business Name as First
and Last Names to highlight
brand.
• Upload Logo
• Complete the description
• Organize boards to tell your story

10. PIN & MAKE YOUR FIRST BOARD

11. PIN VIDEOS FROM YOUTUBE
• Create Value & Build Trust
• Lions Gate went from 200,000 to 400,000 view in 5 days.
• Product Usage Instructions & Ideas

12. EDIT WHERE YOUR PINS LINK
• Affiliate Marketing Anyone?

13. PIN YOUR OWN ORIGINAL CONTENT
• Link where you want:
– Blog Posts
– Opt In Pages
– Product Pages

14. USE KEYWORDS IN YOUR CAPTIONS
• SEO Backlinks
• Searchability

15. KEY TO PINTEREST MARKETING
• Take your information and make it visual!

16. INFOGRAPHICS
• Provide Value & Build a Relationship

17. TALL PINS

18. TUTORIALS

19. USEFUL INFORMATION
• How To’s -> Direct them
to your post.

20. MAKE THE MOST OF YOUR CAPTIONS
• Add CTA’s

21. ADD PRICES
• Draws attention
• Get included in the “Gifts” section

22. ADD LINKS TO YOUR CAPTIONS
• Builds SEO
• Catches Eye when scrolling in feed

23. RESULTS & TESTIMONIALS

24. YOU NOW HAVE A BUNCH OF
RESOURCES TO MAKE SUCCESS
HAPPEN WITH YOUR FINGERS!
The Power of Pinning

26. WHAT IS INSTAGRAM?
• Instagram is a free photo sharing application that allows users
to take photos, apply filters, and share them across the web
and/or on social media.
• Currently offers sharing to Facebook, Twitter, Foursquare,
Tumblr, Flickr , Foursquare and Posterous.

27. HOW IT WORKS
Gives an even playing field to the Amateur photographer!

28. “IF A PICTURE IS WORTH A
THOUSAND WORDS, 35 MILLION
PEOPLE TAKING PICTURES IS
WORTH A BILLION DOLLARS?”
• Launched in Apple’s App Store in October 6, 2010
• Purchased by Facebook in April 2012 for $1 billion
• 50 million users and growing FAST
• A new member signs up every two seconds!

29. “IF A PICTURE IS WORTH A
THOUSAND WORDS, 35 MILLION
PEOPLE TAKING PICTURES IS
WORTH A BILLION DOLLARS?”
• 1 billion photos have already been taken
• 58 photos being shared every second (5 million every day)!
• Over 2500+ apps that access
Instagrams API
• Reached 100 million users in
½ the time it took Facebook and
Twitter and a ¼ as long as it took
LinkedIn

30. REGIONAL INTEREST
100% Singapore
75% Japan
31% U.S.A
29% Australia
26% Canada
17% China
17% Spain
16% United Kingdom

31. HOW TO USE INSTAGRAM FOR
BUSINESS
• Hosts contests that allow followers to interact with each other.
• Post behind the scenes photos to give a better sense of who
you and your brand are.
• Scan the “Popular Feed” and browse for current leaders in your
industry and connect with them.

32. HOW TO USE INSTAGRAM FOR
BUSINESS
• Post instagram images to your blog and pin them on
Pinterest to direct traffic back to your blog post.
• Share images on ALL social media platforms, but be careful
not to bombard those sites with too many images at a time –
“followers” may be turned off to spam like practices like that.