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Case Study Paper on Greenhill College Case Refer to the file on "Conducting a Case Study" and the Case Study Rubric. It is imperative to follow the criteria listed in the Case Study Rubric, "Conducting a Case Study" Guidelines, and the 6th edition of the APA Manual. This assignment should be 15-20 pages excluding the title and reference pages. The paper should contain at least one graph, figure, chart, or table. Be sure to follow the Case Study Rubric and follow APA guidelines. .

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Case Study Questions (Each question is worth 6 marks) 1. Define the term ‘gastronomy’ and provide some examples to demonstrate your understanding. 2. What benefits and opportunities exist for the local indigenous community of the Dja Dja Wurrung Clans with Bendigo newly designated as a creative city of gastronomy? 3. How may the regional city of Bendigo incorporate gastronomy into its destination branding? Provide some examples. 4. Discuss some potential issues and considerations associated with using gastronomy in destination branding activities. 5. Outline some potential creative network collaborations which may result from Bendigo now being admitted to the Creative Cities Network. .

Case Study Questions (Each question is worth 6 marks)1. Defi.docx

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Case Study: Reorganizing Human Resources at ASP Software Read the ASP Software case (Anderson, 2005a) and consider the following questions: How does the client feel about how the change has been managed at this point? How do you think the management team or employees feel? What has McNulty done well in managing the change to this point? What could she have done differently? What intervention strategy and intervention activities would you recommend to McNulty? How would you structure these activities? What roles would McNulty, the management team, and the consultant play? .

Case Study Reorganizing Human Resources at ASP SoftwareRead the.docx

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Case Study Report Rubric Criterion Weak Average Strong Identification of Main Issues/Problems Identifies and demonstrates acceptable understanding of some of the issues/problems in the case study. Identifies and demonstrates an accomplished understanding of most of the issues/problems. Identifies and demonstrates a sophisticated understanding of the main issues/problems in the case study. Analysis and Evaluation of Issues/Problems Presents a superficial or incomplete analysis of some of the identified issues; omits necessary calculations. Presents a thorough analysis of most of the issues identified; missing some necessary calculations. Presents an insightful and thorough analysis of all identified issues/problems; includes all necessary calculations. Recommendations on Effective Solution s/Strategies Little or no action suggested and/or inappropriate solutions proposed to the issues in the case study. Supports diagnosis and opinions with limited reasoning and evidence; presents a somewhat one-sided argument; demonstrates little engagement with ideas presented. Supports diagnosis and opinions with strong arguments and well-documented evidence; presents a balanced and critical view; interpretation is both reasonable and objective. Links to Course Readings and Additional Research Makes inappropriate or little connection between issues identified and the concepts studied in the readings; supplements case study, if at all, with incomplete research and documentation. Makes appropriate but somewhat vague connections between identified issues/problems and concepts studied in readings and lectures; demonstrates limited command of the analytical tools studied; supplements case study with limited research. Makes appropriate and powerful connections between identified issues/ problems and the strategic concepts studied in the course readings and lectures; supplements case study with relevant and thoughtful research and documents all sources of information. Writing Mechanics and Formatting Guidelines Writing is unfocused, rambling, or contains serious errors; poorly organized and does not follow specified guidelines. Occasional grammar or spelling errors, but still a clear presentation of ideas; lacks organization. Demonstrates clarity, conciseness and correctness; formatting is appropriate and writing is free of grammar and spelling errors. Staffing at The King Company Kevin Tu has managed staffing at King since the early years when the company had less than 100 employees. Tu runs a tight ship and manages the department with only one other recruiter and an administrative assistant, who maintains all job postings, including a telephone employment hotline and the company’s job line web site. Tu is well-respected across the organization for his strict adherence to ensuring equity in hiring and job placement that goes well beyond equal opportunity requirements. Tu recently completed an aggressive hiring drive at major universities, hiring several new en.

Case Study Report Rubric CriterionWeakAverageStrongIdent.docx

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Case Study Project (A) Hefty Hardware - Be sure to address each question in the Case study, and explain your rationale thoroughly. Be sure you saved your file with your full name, and title of this project. Example: Jason Karp Case Studies A. Details : You will be given a case study to solve from the textbook. While your responses will vary, properly documenting your response from valid resources is a requirement. This assignment requires you to use proper citations and references from the textbook and alternate sources. Thoughtful opinions/research based on the literature, and from the textbook are necessary, so be sure to review the chapter prior to completing these activities. This task is like a research paper, so please take your time when preparing your responses. Separating each case study with a title and proper formatting is essential so that I can read and follow your paper. A one (1) page response is NOT - NOT going to earn you maximum points. The Case Study response will be submitted on the assigned due date from the past weeks (s ee submission due dates and rubric ) . The Dropbox will close after the due date and late submission will not be accepted. Case study projects are NOT posted on the discussion board, they are submitted as an assignment. Case study text from text book : MINI CASE Delivering Business Value with IT at Hefty Hardware2 "IT is a pain in the neck," groused cheryl O'Shea, VP of retail marketing, as she slipped into a seat at the table in the Hefty Hardware executive dining room, next to her colleagues. “It’s all technical mumbo-jumbo when they talk to you and I still don’t know if they have any idea about what we’re trying to accomplish with our Savvy Store program. I keep explaining that we have to improve the customer experience and that we need IT’s help to do this, but they keep talking about infrastructure and bandwidth and technical architecture, which is all their internal stuff and doesn’t relate to what we’re trying to do at all! They have so many processes and reviews that I’m not sure we’ll ever get this project off the ground unless we go outside the company.”"You have got that right", agreed Glen vogel, the COO. " I really like my IT account manager, Jenny Henderson. She sits in on all our strategy meetings and seems to really understand our business, but that’s about as far as it goes. By the time we get a project going, my staff are all complaining that the IT people don’t even know some of our basic business functions, like how our warehouses operate. It takes so long to deliver any sort of technology to the field, and when it doesn’t work the way we want it to, they just shrug and tell us to add it to the list for the next release! Are we really getting value for all of the millions that we pour into IT?” “Well, I don’t think it’s as bad as you both seem to believe,” added Michelle Wright, the CFO. “My EA sings the praises of the help desk and the new ERP system we put in last y.

Case Study Project (A) Hefty Hardware - Be sure to address each .docx

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Case Study Proposing a Data Gathering Approach at TLG Solutions (.docx

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Case Study Project Part I: Declared Jurisdiction Template Statement of Action Research Intent The (Memphis Shelby County, Tennessee United States) will be examined to determine the current status of economic development. The resources for this study initially will come from public administrator generated information. The data will be assessed using S.W.O. T. Analysis. “Smart” Action Research will then be conducted to determine what specific economic development strategies may be employed to address areas of concern required for enhancing economic development prospects in the above jurisdiction. Using published scholarly resources and pertinent analytics, the action research efforts will turn to identifying options available to decision makers. This action research will result in a final report that provides both the criteria by which economic developments strategies may be weighed and a discussion of recommended actions, each uniquely assembled to improve the economic prospects for (Memphis Shelby County, Tennessee United States). PADM 530 Case Study Project Part 2: Economic Development Analysis and Proposal Instructions You will submit an Economic Development Analysis and Proposal Plan, consisting of 15-20 pages, not including the title page, abstract, or reference page. In order to complete this assignment, you must choose a specific locale that you want to use for your case study. You may wish to select the community in which you currently live or a hometown as the focus of this report. A case must be a “bounded system” with definable parameters (Stake, 1995). Thus, you must choose a locale that you can define and limit. For example, you should not use New York City. Its size is far beyond what you will be able to accomplish in this course. Likewise, you would not want to choose Huston, Idaho, as it is far too small to have a need for a cohesive economic development plan. In this assignment, you will target the specific situations found in an American city, town, or county. This assignment will require that you address the following six specific areas: Locale When choosing your locale, make sure that you will be able to find demographic and economic information. You will want to choose an area with which you are familiar or an area where there is obvious need. Attempt to pick a city or a town that is not extremely large (i.e., New York City, however, Staten Island could be a viable project). Choosing wisely will make your research more focused so that you can complete the research by the time the course has finished. Economic Situation You must detail the specific economic situation facing this location. For example, if you were to choose Flint, MI, you would have to discuss the impact of the auto industry moving away from the city and the subsequent economic and social conditions of the city. How has the economic shift impacted the city and how has the city responded in the last 30 years? Additionally, what initiatives.

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Case Study Proposing a Data Gathering Approach at TLG Solutions.docx

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Case Study Peer Comments: In each case study, you are expected to respond to at least two peers’ postings in the classroom. Comments should add new information to the discussion or provide an assessment of your peer's posting. Peer comments are due by Sunday midnight Mary Post: #2: To obtain the necessary transportation capabilities in a short timeframe, what type of software purchase option should myIoT pursue? Explain. The software purchase option that myIoT, Inc. should pursue would be a SaaS application. This is an Internet based service where the software is accessed online and there is no need to have it installed on site. This is a less expensive option than purchasing software and licenses, and it allows access to the outside vendors. It is also cheaper than hosted software. Based on the cloud location, the setup time is faster, which is what myIoT needs for a two-month turnaround. #3: What types of technology implementation challenges might myIoT face? How can these risks be minimized? Application integration would pose a challenge. Since there is a short time-frame, ensuring all partners are “up and running” could be their biggest issue. There will need to be a training period for all that access the data. Should any of their vendors not have the same capabilities, this could throw off their entire operation. Also, due to the variety of systems organizing and sharing information might be a problem. MyIot would need to work with its supply chain partners and vendors to ensure they are all capable using the chosen TMS and begin to implement it right away. This will allow extra time to make changes and enforce training sessions. Desmond Post 2. To obtain the necessary transportation capabilities in a short timeframe, what type of software purchase option should myIoT pursue? Explain. My Iot should pursue a well designed TMS software system. This system specializes in planning the flow of materials across the supply chain. It's the core of routing, rating, and, executing shipments across multiple modes tracking, load tracing, and freight settlement. The capabilities and scope of TMS expands the software to a much more integrative system. It provides support for transportation strategic, tactical, and operational planning, as well as delivery execution, in transit visibility and performance evaluation. TMS also supports appointment scheduling, metrics monitoring, and freight bill auditing. 3. Whats types of technology implemenation challenges might my iot face? How can these risks be minized? My Iot could potentially loose time in wages, delay of shipment, and possibly loose business with customers, but these risks could be minimized by implementing better planning, develop training within your team, create effective structure and monitor the technology program by following these simple steps below to correct system and human error as they occur: · Secure the commitment of senior management · Remember .

Case Study Peer Comments In each case study, you are expected.docx

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Case Study Problem: Leadership appears as a popular agenda item in police executive training. Go to Google and search “police executive training courses.” Other than the Covey program discussed in this chapter, what are the other programs that are offered for police chiefs? What are the topic areas assigned under the heading of “leadership”? Be sure to use the graduate case study format. attached is graduate study case analysis format .

Case Study ProblemLeadership appears as a popular agenda it.docx

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Case Study: Planning for Growth Kelly’s Sandwich Stop is one of the best-known and most loved sandwich concessions in town. In business for about five years, she sells sandwiches and other lunch items made from locally produced food from her mobile food trailer. Kelly’s passion and talent for creating reliably fresh, tasty lunch fare popular among a business clientele (largely employees and shoppers) has made her small enterprise a booming success. In the last year, Kelly added a bicycle-towed concession that travels to different strategic locations in town, selling her popular sandwiches to customers who work beyond walking distance of Kelly’s Sandwich Stop . She now has a total of four employees, all part-time, working both concessions. Because she caters to urban customers, her concessions operate on week days from 10 am to 2 pm. To promote word-of-mouth advertising, Kelly uses Facebook to publish her daily menus and the locations of the bicycle concession. As a sole proprietor, Kelly has been pleased with her lunch business success. Now it’s time to get serious about the future of her business. In the short and medium term, she wants to see it grow into a potentially more lucrative enterprise, implementing a greater variety of food products and services, and increasing her competitive edge in the region. Ever the ardent entrepreneur, Kelly’s long-term dream is to develop her creative, health-conscious culinary skills and services into a wider clientele outside the region. An opportunity has arisen to lease restaurant space about 10 miles away from her trailer concession location, close to a mall and the suburbs and nearer to her local food producers. Kelly has jumped at the chance. While she has hired professional business consultants to help her set up the space, design the menu, and implement the opening of the restaurant, she must also consider the short- and long-term financial, HR, and management needs of such an expansion. Kelly is particularly sensitive to her relationship to her customers, employees, and the community. Directions for paper below: In this paper, students will analyze and discuss small business growth in terms of growth strategy, business forms, short and medium term goals, financing assistance, organizational structure and staffing needs, customers and promotion, and ethics and social responsibility. Students are expected to apply business and management concepts learned in our course. By completing this assignment, students will meet the outcome(s): identify the critical business functions and how they interact in order to position the organization to be effective in the current business environment; explain the importance of the integration of individuals and systems to organizational effectiveness; describe the ethical and social responsibilities that confront a business. Required Elements of the Final Project: Read critically and analyze the case below, Planning for Growth ; Review the project descripti.

Case Study Planning for GrowthKelly’s Sandwich Stop is one of t.docx

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Case Study: People v. Smith, 470 NW2d 70, Michigan Supreme Court (1991) Case Study 1) In a narrative format, using a minimum of 750 words, outline the case of People v. Smith. Give the facts, issue and court holding of the case. Case Analysis 2) Give an overview of expunged records for juveniles, its importance and the reasoning of it being necessary. Case Analysis 3) What are your state's laws concerning the expungement and use of juvenile convictions to sentence them as an adult? Executive Decisions 4) When does the law in TN say you can transfer a juvenile to adult court? If you were a state senator, what is your opinion of trying our minors as adults, and are there any other crimes or occasions that juveniles should be prosecuted as adults? http://www.sagepub.com/upm-data/15994_Chapter_1___Juvenile_Justice_in_Historical_Perspective.pdf .

Case Study People v. Smith, 470 NW2d 70, Michigan Supreme Court (19.docx

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Case Study One: BMGT 464 Portfolio Activity Two Purpose: In this case the committee is looking to see how you can apply communication skills to obtain the maximum job performance of the employee in each of the short scenarios. After reading each short case, prepare answers to the questions for the upcoming search committee interview to review. Outcomes: The students will demonstrate understanding of the following outcomes: · How to manage, organize, and lead employees; · To identify the organizational theory related to increasing job performance to raise company effectiveness; · How to communicate effectively to affect change or motivation; and · Writing for persuasiveness. Scenarios and Questions: After reading each short case, prepare answers to the questions for the upcoming search committee interview to review. 1) “RLI Home Builds a Castle on Communication” Since the outset the owner Ralph Lorean has prided himself on focusing the culture of the company on excellent customer service. Managers know that a culture like this would only work if the company’s employees enjoyed their work and the company. He wanted to build a company where every employee felt they owned the castle. Ralph believed that communication was essential to making an employee feel a part of the group, so he often said that he never wanted employees to “read about their company in the media and learn something new.” Because RLI is international in scope it is possible that on any given day or time two thirds of its 2,000 employees are outside an office. To conquer the communication this problem imposes Ralph is surveying his managers to see if they think a new, but very expensive, “dashboard” intranet system would be worth the expenditure. The system would ensure optimal communication strategies allowing every employee remote access from wherever they are. Regardless, of location every employee can share information on the dashboard from their cell phone. However, it does not offer a “SKYPE” feature. Management has sent a short questionnaire to you asking the following questions: A) How would the new tool influence job performance positively in RLI? B) Could dependence on a program which does not permit access to verbal or face to face communications hinder job performance in a global setting? If so why? C) If the dashboard was only presented in English would this be a factor in its intracompany success? D) One of the biggest reasons suggested for purchasing the system is that it allows information to flow both from top down to bottom up. Do you see this as possible if the company is not structured in a similar way? If so why, if not why not? 2) Email Over All! Richard Burton is one of the production supervisors at Lighting R Us a branch of RLI. Richard supervises 25 employees and has been performing well in this same job for 5 years. Burton wants a promotion in the foreseeable future but feels it unlikely. Burton is always “on”. He has 24/7 email access, texts al.

Case Study OneBMGT 464 Portfolio Activity TwoPurposeIn thi.docx

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Case Study on The Wallace GroupConduct a strategic analysis us.docx

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Case Study on the Use of Information Technology to Improve Business Processes in an Organization: Collaboration Tools/Enterprise Social Media Imagine that your boss requested a proposal on how collaboration can be improved in your organization. (If you prefer not to use your current organization as an example, you can use a previous organization you have worked or participated in, including volunteer organizations.) You have started learning about enterprise social media and other technology-assisted collaboration tools and would like to consider how these technology tools can improve and strengthen collaboration in your organization. Consider the following aspects of organizational collaboration and technology that assists us with collaboration in your proposal: • What are the current, most common ways to collaborate in your organization? • Does most of the collaboration occur in face-to-face situations or with the assistance of technology (such as email, web meetings, discussion forums, document repositories, instant messaging/chats, video calls, and enterprise social media)? • What technology tools are available for collaboration in your organization and which of these tools are commonly used? • Can you envision how collaborative processes can be improved – both through process improvement and through better use of technology? • What changes in work processes will drive better collaboration and increased efficiencies for the organization? • Do you think existing collaborative technology tools you already have available in the organization can play a significant part in improving collaboration? If so, explain how the tools can help. If not, explain why you think the tools cannot help with improving collaboration. • Are there additional technological collaboration tools your organization can invest in, that can be part of the process to improve collaboration? • If you could invest in only one additional technological collaboration tool, what would it be, and what is the value you expect it to bring to your organization’s collaboration? • What do you expect to be some of the challenges in introducing this new collaborative tool and getting everyone to incorporate it into their work processes? How can you plan to address these challenges? Create your response as a proposal you will submit to your boss. Document the current collaborative approaches in your organization. Provide a new strategy that will address current issues and aim to provide improvement to organizational collaboration. Explain the potential risks as well as pros and cons of your strategy. Format your response as an APA paper and include a bibliography with references/sources you have consulated in preparing your proposal .

Case Study on the Use of Information Technology to Improve Business.docx

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Case study on Vulnerability and Marginalized Populations How should public health professionals interact with families undergoing health crises? How should public health professionals interact with the media in high profile cases? How can understanding the experience of Louise Troh and her family help me become a better public health professional? This week, instead of discussing a case study from your book, we are going to consider the experience of Louise Troh and her family. The goal is for you to work on your intellectual empathy give consideration to how you will interact with individuals who are vulnerable. Be sure to view the video news clips posted in this module for a sampling of the media coverage during the 2014 Ebola incident in Dallas. Phase 1: Analyze Louise Troh's experience In the first part of your discussion board, you will address several questions about the Louise Troh's memoir My Spirit Took You In: The Romance that Sparked an Epidemic of Fear . I’d like for each member of the team to choose one question to address. Let your team know early in the week which question you will be answering. 1. What characteristics of this family indicate that they are members of a vulnerable population? 2. What stood out to you in Louise’s descriptions of Liberian culture? 3. What stood out to you in Louise’s description of her experience as an immigrant adapting to a new culture? 4. How did Louise’s employment and experience as a certified nurse’s aide impact her response to Mr. Duncan’s illness and hospitalization? Do you think she acted appropriately? Why or why not? 5. Describe the role of the individual public health professionals who interacted with this family. In what ways did they do a good job? What could they have done better? 6. Describe the response of the community (neighbors, church members, members of the Liberian community) to Mr. Duncan’s diagnosis of Ebola. Which responses were helpful? Which responses were harmful? What could the community have done better? 7. Describe the response of the media. Was it appropriate, helpful, or harmful? Why? How did the media reports impact the public? Phase 2: How will this case impact your practice as a public health professional? In the second part of your discussion board, use your analysis to reflect on how you will practice as a public health professional. Respond to these prompts. Each member of the team should respond to all four questions: 1. Now that you have discussed the details of the case, engage your intellectual empathy. Which member of the surviving family did you identify with the most? Imagine that you are that person. Really take a few minutes to imagine what it would be like to be quarantined, how it would affect your work and personal life, what your grief would be like, and what it would be like to be treated with fear and bias by others. 2. Consider the experience of Kaci Hickox, RN and Public Health Professional..

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Case Study One Worksheet Respond to the following questions 300 Words for each question 1. Why is this an ethical dilemma? Which APA Ethical Principles help frame the nature of the dilemma? 2. How might Dr. Romaro’s ambivalence toward the death penalty influence his decision to offer a forensic diagnosis of intellectual disability? How might John’s “confession” or his comment about the “boy waiting for the bus” influence the decision? To what extent should these factors play a role in Dr. Romaro’s report? 3. How are APA Ethical Standards 2.01f, 3.06, 4.04, 4.05, 5.01, 9.01a and 9.06 relevant to this case? Which other standards might apply? 4. What steps should Dr. Romaro take to ethically implement his decision and monitor its effect? The case study is attached .

Case Study One WorksheetRespond to the following questions 300 W.docx

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Case Study on the White House (Trump Administration) The White House plays a crucial role in the political culture of the United States because it is the official residence and the working place for the sitting president of our nation. However, the term White House is often used with an expanded meaning which refers to the president and his advisors. They work with him at the White House, crafting new polices to help his administration govern the country. President Donald J. Trump is the current president of the United States, whose administration is in charge with responsibilities of improving the lives of American citizens based on campaign pledges he gives to the American people. However, to better understand the roles and influences of the White House in American political culture, it is important to analyze the organization of the White House under President Trump. This analysis looks at the White House from the perspective of leadership, human resource, culture, and the organizational learning environment. This will help us understand the organization’s structure of the White House and the impact of culture which helps implement the president’s agenda. The Trump’s Administration comprises of more than 300 employees who plays different roles. This includes advisors to the president, key staffers, domestic workers, the cabinet and other influential political leaders who works with the president on a day to day basis (Carter, Ulrich, & Goldsmith, 2004). The White House officials help the president develop domestic and foreign policies that focus on making the nation better. Senior White House officials under President Donald Trump includes cabinet rank officials and other presidential advisors on different matters. Among some of the most notable positions in the White House includes the Chief of Staff, Press Secretary and president’s advisor, US Trade Representative, Director of the Office of Management and Budget, Director of the Central Intelligence Agency, and Director of National Intelligence. With more than 300 hundred employees, the White House is one of the largest public organizations in the country. It is a diverse environment comprising of people from different cultural backgrounds, races, and ethnicities working together to achieve a common objective for the president’s goals and ambitions. Therefore, it is important to understand the human relations approach used at the White House and how leadership creates an environment to promotes the general of wellbeing for each employee. How Was Culture Developed Through the Process of “Shared Learning,” Struggle and Growth? Organizational culture contributes positive social changes in society. First and foremost, good organizational culture can impart positive values in the organization and employees (Burnes, 2009). These values can guide the employees towards initiating positive influences in society that will lead to improved social standards (Medley, & Akan, 2008). With a great organ.

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Case Study on Death and Dying 1Unsatisfactory0.002Les.docx

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Case Study of Kimberly, Part One Kimberly is a 17-year-old female brought in for an evaluation by her mother, Diana. Even before you meet them, you hear the commotion in the waiting room, which concludes with Kimberly calling Diana a "stupid fucking bitch" and kicking a chair across the room. Once in your office, the contrast between them is striking. The family lives in one of the pricier suburbs, and Diana works as an advertising executive. She is successful and well regarded, as is her husband, Kimberly's father, who works in international banking. Diana says that he regrets not being present, but there was a sudden meeting in Barcelona that required his attention. Diana is well-dressed, poised, and soft-spoken. Kimberly, on the other hand, is quite gaunt, surly, noticeably unwashed, and dressed in full anarchist punk regalia. You count 11 piercings, some quite large, involving her tongue, lower lip, both nostrils, one eyebrow, and both ears; there may be more hidden by her dramatically dyed and styled hair. Diana gives the following account as Kimberly shreds a Styrofoam cup, dropping the small pieces on the carpet, sighing loudly, scowling, and mumbling, "Bullshit." Diana notes that she and her husband have "bent over backwards" to accept Kimberly's "lifestyle choices" and her friends. Kimberly has not been appreciative, but they understand that adolescence is a difficult time. In the past few months, however, Kimberly has lost 25 pounds and has become verbally abusive. She also displays dramatic mood swings and is physically violent, and she is completely disengaged from school, family, and her old friends. She has also taken to hoarding strange objects, and Diana has noticed strange burns on Kimberly's arms. Diana has concluded that Kimberly has developed an eating disorder and is perhaps engaging in self-mutilation. Diana fears for Kimberly's health and for the loss of educational opportunity that will occur if Kimberly continues nonparticipation in the expensive private school she attends. When you ask Kimberly her view on her mother's concerns, she says, "Whatever." You take some initial background information. Kimberly has one sister, four years older, who attends an Ivy League school on the East coast. Her sister had "eating disorder issues" in her freshman year in college, but worked through them in therapy and is now doing well. Diana reports that Kimberly was without problems until last year, when she began hanging around "a rougher element." Kimberly and her friends often spent weekends in a cabin in an isolated rural area, and Diana initially discounted the dangers of these rougher companions, thinking, "How bad can they be if they are into nature?" When questioned, Diana says that Kimberly has been hoarding all sorts of odd flasks and containers, "just junk," but Diana has not otherwise examined them because they smell bad. "They must be filthy; I wonder if she got them out of a dumpster." She also reports that Kimbe.

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Case Study: Nike Issues-based Campaigns Issues based messaging Research from FleishmanHillard shows that two-thirds of U.S. consumers say they have often or sometimes stopped using certain products or services because the company’s response to an issue didn’t support their personal views. Consumers will reward you for doing the right thing. And they will enthusiastically punish you for behaving otherwise. Issues based messaging There’s a link between a consumer’s passion for an issue and her expectation that a brand will do something meaningful to address it. Racism, gender discrimination and unemployment, are the issues that rank as “extremely/very important” to the kinds of consumers who are most actively engaged with brands. Issues based messaging Will your core demographics abandon you for getting involved in controversial subjects? Probably not. 61 percent of those surveyed said that, even if they disagree with a company’s position on an issue of importance, they give that company credit for expressing its views. If a company's customer base includes millennials, there’s an even higher expectation that it speak out (75 percent). Issues based messaging Words aren’t enough; consumers are watching actions. The research found that 47 percent of engaged customers are less or not at all likely to purchase from companies whose business practices are inconsistent with their CSR promises. Nike – what’s in a name? What comes to mind? Brand attributes? Brand values? Brand strategy? Nike by the numbers #18 Forbes Most Valuable Brands INDUSTRY Apparel/Accessories FOUNDED 1964 EMPLOYEES 74,400 SALES $35.3B HEADQUARTERS Beaverton, Oregon Nike’s long history of social ads The "Just Do It" campaign, created by the Wieden+Kennedy agency, launched in 1988. The first commercial in the campaign featured 80-year-old Bay Area icon Walter Stack, who ran approximately 62,000 miles in his lifetime. Nike’s long history of social ads Nike's first "Just Do It" spot in 1988 addressed ageism when it featured 80-year-old Bay Area icon Walter Stack, who ran approximately 62,000 miles in his lifetime. https://youtu.be/p_xozTo6wrU Nike’s long history of social ads A year later, the company advocated for people with disabilities in a spot starring Paralympian Craig Blanchette. https://youtu.be/Z0fx8Ez8kMk Nike’s long history of social ads What was going on in 1989 with regard to people with disabilities? During much of the 1980’s, the disability community’s efforts in Washington were focused on reinstating civil rights protections which had been stripped away by negative Supreme Court decisions. The longest legislative battle was fought over the Civil Rights Restoration Act (CRRA), first introduced in 1984 and finally passed in 1988. Nike’s long history of social ads The Americans With Disabilities Act was introduced to Congress in 1988, finally passing in July of 1990. Here is a history of the ADA Act: https://dredf.org/abo.

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