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eLearning Technologies Helping Educational Institutions Unlock Human Potential Using Learning Solutions From Microsoft Mostafa Ewees (PhD) Stanford University at California Assistant Professor at German University in Cairo (GUC)  EDUCATIONAL CONSULTANT
Setting the stage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
e-learning: Definition ,[object Object]
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Main Take-Aways ,[object Object],[object Object],[object Object],[object Object]
The Opportunity FY03 US Higher Education Market  Solution Anatomy Segment Size $M Growth % MS ($M) Basic Opps: 1200 Win: 30% Wins: 360 MS Rev: $3.6M LMS Media Portals Collab Productivity 200 350 100 100 250 10 25 0 10 0 ▼ ▲ ► ▲ ► 3 5 3 4 175 MS $10K ISV $15K HW $10K SVC $15K Total $1B 8 ▲ 190 Entry Opps: 2400 Win: 30% Wins: 720 MS Rev: $1.44M MS $20K ISV $25K ,[object Object],[object Object],[object Object],[object Object],HW $15K SVC $25K Advanced Opps: 200 Win: 20% Wins: 40 MS Rev: $2.2M MS $55K ISV $150K HW $40K SVC $200K
How to win… *Source: EDUCAUSE 2003 Survey http://www.educause.edu/ir/library/pdf/eqm0322.pdf =  Highly impactful to this solution  =  Somewhat impactful to solution =  For reference Only Top 10 Most Pressing Campus IT-Related Challenges* Solution Relevancy 1. IT Funding Challenges 2. Administrative/ERP Implementations 3. Security & Identity Management 4. Maintaining and Upgrading Network & IT Infrastructure 5.Faculty Development, Support, and Training 6. IT Strategic Planning 7. Web Services/Web-based Systems 8. Distributed Learning/Teaching and Learning Strategies 9. Enterprise-level Portals 10. Online Student Services
Customer Conversation Stakeholder Pain Reason Impact ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What if… Stakeholder Vision ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Education evolution Adapted From: Maslow, A. (1943). A theory of human motivation.  Psychological Review , 50, 370-396 Connected Learning Advanced Needs ,[object Object],[object Object],[object Object],[object Object],[object Object],Competitive Differentiation Support traditional educational approaches Basic Needs ,[object Object],[object Object],[object Object],Most  Institutions  Today Enable pedagogical best practices  Intermediate Needs ,[object Object],[object Object],[object Object],[object Object],[object Object],Innovative educators and departments
Solution Architecture Enterprise Systems ,[object Object],[object Object],[object Object],[object Object],Management Flexible Access Aggregation,  Personalized, Mobile, Single Sign-on Content Creation ,[object Object],[object Object],[object Object],[object Object],Portfolios ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Learning Assessment Assessment Technologies ,[object Object],[object Object],[object Object],[object Object],[object Object]
Applications of Technology ,[object Object],Digital Content 3rd party ISV Solutions  ,[object Object],[object Object],Learning Management Systems ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Learning Content Management Systems Accountability and Assessment Solutions Portfolio Solutions Facilitating Learning Managing Learning Assessing Learning Values ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Enabling Technologies
Applications of Technology ,[object Object],Digital Content ,[object Object],[object Object],Learning Management Systems ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Learning Content Management Systems Accountability and Assessment Solutions Portfolio Solutions Facilitating Learning Managing Learning Assessing Learning Values ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Enabling Technologies CREATE CONNECT COORDINATE
Coordinate: Learning Management LMS Solution Area: Academic Computing Mode: Execution Solutions Name Learning Management Average MS Influenced Revenue Basic: Entry:  Advanced: MS = $10K, ISV = $5K, HW = 5K, SVC = 5K MS = $15K, ISV = $25K, HW = $15K, SVC = $25K MS = $55K, ISV = $150K, HW = $40K, SVC = $200K Avg. Sales Cycle 3-9 months Microsoft Technologies Windows 2000/2003 Server, SQL Server 2000, ASP/ASP.Net Solution Enterprise Learning Management Systems and Learning Content Management Systems. The solutions are provided by a 3 rd  party ISV. They enable customers to easily create and organize instructional materials, provide basic assessments, and support basic communications in “fully online” or “hybrid/blended” courses. Results Reduced time to develop online or hybrid/blended courses. Students have faster access to course materials. Help desk/support calls decrease due to consistency across multiple courses and integration with other enterprise systems. Customer Implementations Baylor University, University of Cincinatti, Babson College
Coordinate: Customer Conversation ,[object Object],[object Object],[object Object],[object Object],Vision:  Improve student experience, system reliability, student and faculty support and integration with campus enterprise systems through a single system.  Reason ,[object Object],Impact ,[object Object],[object Object],[object Object]
Connect: Educational Intranets Connect Solution Area: Academic Computing, Administrative Computing Mode: Execution Solutions Name Institution-wide collaboration and e-mail, Enterprise Portals Average MS Influenced Revenue Basic Entry Advanced MS = $10K, ISV = $15K, HW = $10K, SVC = $15K MS = $25K, ISV = $20K, HW = $15K, SVC = $25K MS = $60K, ISV = $50K, HW = $40K, SVC = $150K Avg. Sales Cycle 3-6 months Microsoft Technologies Microsoft Solution Accelerator for Intranets, Windows Server 2003, Windows SharePoint Services, SharePoint Portal Server 2003, Exchange 2003, Live Communications Server, Live Meeting, SQL 2000, Office 2003.  Solution Enables educators and learners to engage in team and group activities anytime, anywhere in a structured or adhoc environment, all while minimizing additional training by utilizing familiar tools. Results Enhanced team and group collaboration, significant time savings on team based activities, increased communication, and faster feedback. Customer Implementations Johns Hopkins School of Nursing, University of Massachusetts – Amherst
Connect: Customer Conversation Today:  Students are connected and social. Learning happens everywhere. Instructional technology limits communication and collaboration. Pain:  Meeting high demands of increasingly sophisticated students and faculty. ,[object Object],[object Object],[object Object],[object Object],Reason ,[object Object],[object Object],Impact ,[object Object],[object Object],[object Object]
SharePoint Enterprise Portal Solution  built on top of Windows SharePoint Services Hub and Aggregator  for SharePoint personal, team and portal sites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Team Collaboration Solution  well beyond file server Scalable  Workspace Platform ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Johns Hopkins “ We needed to create an infrastructure that would help nurses provide palliative care with the greatest competence. To achieve this goal, we had to address their needs to connect with each other and provide access to critical resources as they dealt with challenging cases right at the bedside.” Dr. Cynda Rushton,  Project Director for the National Nursing Leadership Academy Faculty member, Johns Hopkins University School of Nursing
Create: Expressing Ideas Create Solution Area: Academic Computing Mode: Execution Solutions Name Digital and Streaming Media, Student and Faculty Productivity Average MS Influenced Revenue Basic Entry Advanced MS = $5K, ISV = $15K, HW = $15K, SVC = $5K MS = $10K, ISV = $20K, HW = $25K, SVC = $15K MS = $20K, ISV = $50K, HW = $50K, SVC = $50K Avg. Sales Cycle 1 – 3 months Microsoft Technologies Windows 2003 Server, Windows Media 9 Services, SharePoint Portal Server 2003, Windows SharePoint Services, Office 2003 System, Producer 2003, PhotoStory, Movie Maker, Windows XP, Windows Media Encoder, Microsoft Enterprise Learning Library (MELL), Windows XP Tablet PC Edition Solution Enables educators to easily create new or enhance existing learning content without requiring extensive user training.  Content adheres to IMS/SCORM industry standards and is readily integrated into learning management systems. Educators and learners can express their ideas effectively without requiring special purpose hardware or facilities, and enabling the friction-free capture of content for later re-use. Enables capture of lectures for distance learning and on-demand playback at a later time. Results Faculty report significant time savings in producing learning content. Students have access to important learning resources on-demand. Costs of producing digital media content reduced by up to 50%. Customer Implementations University of Wisconsin “eTeach”; Wharton; Darden School of Business; Seattle Community College, University of Cincinatti
Create: Customer Conversation Today:  While motivated faculty are embracing technology, the gap for the rest of them is getting bigger. Pain:   Dissatisfied faculty, administrators, students, and staff– lack of support & training on new systems/desktops. ,[object Object],[object Object],[object Object],[object Object],Reason ,[object Object],Impact ,[object Object],[object Object],[object Object],[object Object]
Solution Offering Summary Advanced Entry Basic ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1-3 months OEM & VAR 3-9 months ISV and SI 9-18 months Consortia ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CREATE CONNECT COORDINATE
Calls to action ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A Parting Thought… “ I never try to teach my students anything, I only try to create an environment in which they can learn.” --- Albert Einstein
Thank You © 2003 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

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eLearning Technologies Helping Educational Institutions Unlock Human Potential Using Learning Solutions From Microsoft

  • 1. eLearning Technologies Helping Educational Institutions Unlock Human Potential Using Learning Solutions From Microsoft Mostafa Ewees (PhD) Stanford University at California Assistant Professor at German University in Cairo (GUC) EDUCATIONAL CONSULTANT
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  • 7. How to win… *Source: EDUCAUSE 2003 Survey http://www.educause.edu/ir/library/pdf/eqm0322.pdf = Highly impactful to this solution = Somewhat impactful to solution = For reference Only Top 10 Most Pressing Campus IT-Related Challenges* Solution Relevancy 1. IT Funding Challenges 2. Administrative/ERP Implementations 3. Security & Identity Management 4. Maintaining and Upgrading Network & IT Infrastructure 5.Faculty Development, Support, and Training 6. IT Strategic Planning 7. Web Services/Web-based Systems 8. Distributed Learning/Teaching and Learning Strategies 9. Enterprise-level Portals 10. Online Student Services
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  • 14. Coordinate: Learning Management LMS Solution Area: Academic Computing Mode: Execution Solutions Name Learning Management Average MS Influenced Revenue Basic: Entry: Advanced: MS = $10K, ISV = $5K, HW = 5K, SVC = 5K MS = $15K, ISV = $25K, HW = $15K, SVC = $25K MS = $55K, ISV = $150K, HW = $40K, SVC = $200K Avg. Sales Cycle 3-9 months Microsoft Technologies Windows 2000/2003 Server, SQL Server 2000, ASP/ASP.Net Solution Enterprise Learning Management Systems and Learning Content Management Systems. The solutions are provided by a 3 rd party ISV. They enable customers to easily create and organize instructional materials, provide basic assessments, and support basic communications in “fully online” or “hybrid/blended” courses. Results Reduced time to develop online or hybrid/blended courses. Students have faster access to course materials. Help desk/support calls decrease due to consistency across multiple courses and integration with other enterprise systems. Customer Implementations Baylor University, University of Cincinatti, Babson College
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  • 16. Connect: Educational Intranets Connect Solution Area: Academic Computing, Administrative Computing Mode: Execution Solutions Name Institution-wide collaboration and e-mail, Enterprise Portals Average MS Influenced Revenue Basic Entry Advanced MS = $10K, ISV = $15K, HW = $10K, SVC = $15K MS = $25K, ISV = $20K, HW = $15K, SVC = $25K MS = $60K, ISV = $50K, HW = $40K, SVC = $150K Avg. Sales Cycle 3-6 months Microsoft Technologies Microsoft Solution Accelerator for Intranets, Windows Server 2003, Windows SharePoint Services, SharePoint Portal Server 2003, Exchange 2003, Live Communications Server, Live Meeting, SQL 2000, Office 2003. Solution Enables educators and learners to engage in team and group activities anytime, anywhere in a structured or adhoc environment, all while minimizing additional training by utilizing familiar tools. Results Enhanced team and group collaboration, significant time savings on team based activities, increased communication, and faster feedback. Customer Implementations Johns Hopkins School of Nursing, University of Massachusetts – Amherst
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  • 19. Johns Hopkins “ We needed to create an infrastructure that would help nurses provide palliative care with the greatest competence. To achieve this goal, we had to address their needs to connect with each other and provide access to critical resources as they dealt with challenging cases right at the bedside.” Dr. Cynda Rushton, Project Director for the National Nursing Leadership Academy Faculty member, Johns Hopkins University School of Nursing
  • 20. Create: Expressing Ideas Create Solution Area: Academic Computing Mode: Execution Solutions Name Digital and Streaming Media, Student and Faculty Productivity Average MS Influenced Revenue Basic Entry Advanced MS = $5K, ISV = $15K, HW = $15K, SVC = $5K MS = $10K, ISV = $20K, HW = $25K, SVC = $15K MS = $20K, ISV = $50K, HW = $50K, SVC = $50K Avg. Sales Cycle 1 – 3 months Microsoft Technologies Windows 2003 Server, Windows Media 9 Services, SharePoint Portal Server 2003, Windows SharePoint Services, Office 2003 System, Producer 2003, PhotoStory, Movie Maker, Windows XP, Windows Media Encoder, Microsoft Enterprise Learning Library (MELL), Windows XP Tablet PC Edition Solution Enables educators to easily create new or enhance existing learning content without requiring extensive user training. Content adheres to IMS/SCORM industry standards and is readily integrated into learning management systems. Educators and learners can express their ideas effectively without requiring special purpose hardware or facilities, and enabling the friction-free capture of content for later re-use. Enables capture of lectures for distance learning and on-demand playback at a later time. Results Faculty report significant time savings in producing learning content. Students have access to important learning resources on-demand. Costs of producing digital media content reduced by up to 50%. Customer Implementations University of Wisconsin “eTeach”; Wharton; Darden School of Business; Seattle Community College, University of Cincinatti
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  • 24. A Parting Thought… “ I never try to teach my students anything, I only try to create an environment in which they can learn.” --- Albert Einstein
  • 25. Thank You © 2003 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

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