Brain Research - LTCY 199 - Summer 2009 - Repeat to Remember

1. By: Neil Jones Repeat to RememberRepeat to RememberRepeat to RememberRepeat to RememberRepeat to RememberRepeat to RememberRepeat to Remember

2. Our memory stores info in 3 Steps. #1 Encoding #2 Storage #3 Retrieval How Our Memory Works!

3. What is Memory? Memory is a mental process that enables us to retain and use information over time. It consists of 3 Steps; Encoding, Storage, and Retrieval

4. Encoding To encode information must be transformed into a form that can be entered into and retained by the memory system.

5. Storage To store the information that was just encoded must now be retained so it can be used at a later time.

6. Retrieval The memories that are encoded and stored are recovered (retrieved) so we are able to use it.

7. Why Repeat? Repeating info creates familiarity and understanding. After repeated exposure to info it becomes clear and is stored into lasting Memories. When you Rehearse the info it will be encoded into your long-term memory.

8. Repeating info can be as useful as reciting vocabulary or remembering someones name. the trick is to constantly recite the info in your mind until you think you have a full understanding of the info. This is very important for students because this IS the most important thing for tests. You must know the information! How to Repeat

9. Famous Exaples Most likely all of you here hate the head-on commercial with a PASSION!(as do I). If so, then the minds behind the commercial have accomplished their goal. Now you know the product and most likely are not going to forget about it soon.

10. Jingles And Characters Many (almost all) commercials use Jingles or Famous Characters that they reapeatedly show in order to establish an image with a product.

11. Hockenbury, D. H., & Hockenbury, S. E. (2008). Psychology Fifth Ed. New York, NY: Worth Publishers. Straker, D. (n.d.). Repetition principle. Retrieved July 9, 2009, from http://changingminds.org/principles/repetition.htm References