This document discusses 7 myths of agent relationships that prevent loan officer success. The myths are that rates are everything, being available 24/7 is necessary, having more programs means more business, paying to play is required, having the latest technology is key, social media is the most important factor, and believing misinformation. The document also presents data showing loan production has remained relatively steady over the past 30 years despite changing rates and technologies. It advertises a 1.5 day training event to help loan officers transform their careers by learning the real keys to success.