Social Selling - YBI Learning Lab #1
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Social selling is the rage, but what is it. This presentation talks about leveraging digital marketing tactics to prospect and sell. How to use platforms like Facebook, Twitter and LinkedIn to get mindshare of people in the buyers journey.
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Social Selling - YBI Learning Lab #1
- 1. Learning Lab Series – Social Selling
- 2. © Copyright 2014 Astute Solutions 2
- 3. © Copyright 2014 Astute Solutions Source provided by HubSpot Study Shows Business Blogging Leads to 55% More Website Visitors
- 4. 4 Smart time spent with LinkedIn = new business Since June, $125+ million in new business has entered GE’s pipeline because of LinkedIn. How? • Reconnecting with former colleagues for new business deals • Searching for all target accounts and requesting warm introductions to decision makers • Mapping a target account and finding a new opportunity in an existing account • Sending InMails to targets, leading to meeting with decision maker
- 5. © Copyright 2014 Astute Solutions 5
- 6. © Copyright 2014 Astute Solutions 6
- 7. Understanding the Buyer’s Journey • Awareness • Thought Leadership • Content & Planning • Demand Generation • Sales Enablement • Service & Loyalty
- 10. 10
- 11. Social media is always available it’s available whenever they want it, need it..
- 12. •HubSpot •Eloqua •Marketo •ActOn •Pardot Marketing Automation Software • Zoho • SFDC • Sugar CRM • Constant Contact • Exact Target • Mail Chimp Email • HootSuite • Buffer • Tweet Deck Publishing Tools • Feedly • Filpboard • Pulse Content Agregator/Sources • Go-To-Meeting • Cisco WebEx • Google Broadcast Webinar • Rapportive • Xboni • Signals by HubSpot Other Cool Tools
- 13. The State of Our Mobile World
- 14. 14 A Concert in 2004
- 15. © Copyright 2014 Astute Solutions 15 A Concert in 2014
- 16. 16
- 17. The average person checks their smartphone 34 times a day!
- 18. 64% of decision-makers read their email via mobile device
- 19. 19 By 2016, the number of mobile devices will surpass the world’s population
- 20. Over 1/3 of Facebook’s 600M+ users use Facebook mobile!
- 21. 53% of American consumers use their smartphones to access search engines at least once a day!
- 22. 90% of mobile searches lead to action, over 50% lead to purchase!
- 23. Mobile Internet usage is projected to overtake Desktop Internet usage by 2014!
- 25. 25 • Like companies • Look for clues • Post content 1 to 2x per week regarding your vertical • Review prospects on FB for interaction • Activity • How long ago did their company post information? • What is the frequency?
- 26. 26 • Listen and observe conversations • # for industry, event to broaden your search and exposure • Build lists w/searches • Use location services • Jump in conversation – ask questions as you would in real time, create dialogue • @ message • Direct message • Post relevant content regularly, invites to events, ask questions pertaining to a blog article, etc. • 8 – 10x’x per day • Re-tweet • Reply • Build list
- 27. 27 • Profile • Connections • Advanced Lists • Groups • Pulse • Publishing
- 28. © Copyright 2014 Astute Solutions 28