Matt Keylock, SVP, Media Partnerships, dunnhumby led a panel at Boston's Future M Conference on October 26, 2012. Big data is growing bigger, daily. At the dawn of civilization through 2003, we created 5 exabytes of data. We now create that in 48 hours. And we’ll create 50 times that by 2020. As we multiply data, we also multiply its complexity and the need for people to make sense of it. As new channels and platforms emerge in real-time, how can we keep pace, navigate from customer data to customer knowledge and to an overarching marketing strategy? Will new data sources enable us to add more value for the consumer and in return, more value for the business?

1. Will Bigger Data Mean
Bigger Problems or
Opportunities?
TALK ABOUT US USING THE EVENT
#FUTUREM #BigDataBoston

2. Big Data tidal wave is upon us. But what is
Big Data?
#BigDataBoston 2

3. Digital technologies flood us with data
#XXXXXXXXXX 3

4. The amount of data we create is multiplying
From dawn of 48 hours 48 hours in
civilization until in 2011 2020
2003
#BigDataBoston 4

5. As data multiplies, so does its complexity
#BigDataBoston 5

6. But, it can also be a problem
#BigDataBoston 6

7. We know how to use data to keep score
7

8. But not very good at knowing customers

9. How can marketers keep pace and plan for
the future?
We’ll discuss:
• Big Data Today and Tomorrow
• Competition for Data
• Consumer Power
• Impact on Advertising & Media
• Online Meets Offline
• The Future of Commerce and Currency
• The Future of Personalization
• Common Truths & Principles
#XXXXXXXXXX 9

10. Discussion leaders
Matthew Keylock - Senior Vice
Paul Hunter - COO President, Media Partnerships,
David Spitz - EVP, Business & Rob Holland - General Manager, DLX
Platform Development Consumer Products
Dan Salmon - Equity Research Analyst,
Advertising & Marketing Services
#BigDataBoston 10

11. Tweet your questions to @dunnhumby
Paul Hunter
#Data2Knowledge
#BigDataBoston @mattkeylock
#FutureM @hollandrvh
@pdsalmon
@David_Spitz
#BigDataBoston 11