How to tell your story for Travel & Tourism. Learn the importance of Storytelling and how you can maximise the impact, engagement and scale of this content by encouraging your audience to generate it on your behalf.

1. #DigitalTravelTrends
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UNTIL AUG 201
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2. // Introducing Storytelling into your Content Strategy
User Generated
Storytelling is
Your Secret Marketing
Weapon in 2015

3. Imaginea
worldwhere
...

4. the history of
Storytelling

6. Why do we...
TELL Stories
Why do we...
LISTEN to Stories

7. Storytelling
How Technology
effects our

8. // Seth Godin
Who let the
air out of
the balloon?“

9. Everyone Has A Voice.
everyone is a publisher, a reporter,
a journalist, a filmmaker, a photographer
and the list goes on.

10. Marshall McLuhan
Canadian philosopher of
communication theory
“theMedium
istheMessage”

11. How to tell
your story
online

12. shareable
bynature
so give them the platform

13. A Review is
not a story
A review is an evaluation,
a commodity.

14. Be
Creative.

15. 50%
more Trustorthy
AUTHENTIC
ENGAGING
URCHASING
DECISION
20%
more Influential

16. • go back to your product
• provide context per persona
• be emotional, do they care?
the experience
Know Your Audience

17. No Carey
No Sharey

18. it’snotme.
it’syou.
Reversing the funnel

20. my
BurghIsland
experience

28. Shepherd
your flock

29. GREAT
NEWS

30. ALREADY
SHARING
CONTENT

32. • create itineraries & personalise
• help to guide future marketing
• use ‘in destination’ as a trigger
user generated
Practical tips for use

33. How will storytelling
impact on how you
engage with your
audience this year?

34. Content.

35. Content.
Keep it real

36. DEVELOPING & ENHANCING THE DIGITAL
CUSTOMER JOURNEY & EXPERIENCE
email info@e-strategy.net
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#DigitalTravelTrends