2. • Decrease your costs in 2-7 times and
increase productivity through the
I. Outsourcing: outsourcing of your digital marketing
needs in Chile.
• Expand commercialization into the
II. Invest Chile: Latinamerican markets using Chile as a
springboard.
3. Chile because its high qualified, medium-low cost labor force, excellent TI infrastructure,
connectivity and macroeconomic conditions is ranked the 8th worldwide country for
Global Outsourcing Services.
We invite to international marketing online agencies from developed countries (USA, UK,
Australia, West Europe and others) to decrease cost and increase productivity through the
outsourcing of their digital marketing needs in Chile as:
Development of complete marketing online strategies globally or for Latinamerica
Web 2.0-3.0 Programming and/or Design, SEO services, Webanalytics
Translation services in several languages (Spanish, English, Portuguese, French, others)
Email marketing strategies, email design
E-commerce outsourcing services
Social media outsourcing services
Other digital design outsourcing services
4. Latinamerica is the fastest growing region in the world in internet users (ref: Comscore
2010), with a population of 600 million and 18 million companies demanding increasingly
IT and digital marketing services. The region offers an interesting market potential for
global services and digital marketing services providers.
Chile being qualified as the 8th worldwide location and 1st Location in Latinamerica for
global services, is the natural place to set up central offices to expand then into other
countries.
6. Latinamerica
as a whole is
the third GDP
worldwide
One of the
fastest
growing
regions in the Opportunities in
world in digital areas as Global
marketing Services, IT, Online
Marketing
Chile is an excellent place to outsource your digital marketing
needs, and also to set up commercial operations to expand into
Latin American markets
7. Social
Population 16,9 millions
Language Spanish
Economy
PIB 2009 US$ 164,615 millions
PIB per capital 2009 US$ 14,341
Exports 2009 US$ 53,735 millions
Imports 2009 US$ 39,754 millions
Chile is member of OECD
8. The Industry in Numbers
US$ 844 million in exports in 2008.
More than 20,000 people employed in
the industry.
The main destinations for Chilean
Global Services Exports are South
America (50.4%), The United States
(21.1%), and Europe (18.9%).
More than 30 companies have started
global services operations since 2000.
Investments totaling US$ 120.9 million
in Global Services since 2001.
Chile is ranked as the number one
location for global services in
Latinamerica and 8th worldwide.
9. Chile was one of the first countries in the TELECOM INDUSTRY STRUCTURE
world to liberalize its telecom infrastructure AT A GLANCE
sector, and the first in Latin America to
privatize its companies in 1988. Fixed telephony operators 17 %
Long distance carriers 33 %
Mobile telephone operators 3%
All telecom companies are private.
ISPs 54 %
Digital lines coverage 100 %
Source: Undersecretary of
Telecommunications (www.subtel.cl)
No restrictions to foreign investment.
Regulatory authorities cannot inhibit private-
sector initiatives.
10. 10 Reasons to Outsource your Digital Marketing Needs and/or Invest in Chile
1. Economic growth
2. Country with low risk
3. A open economy and integrated to the world
4. A friendly taxation system
5. A competitive economy
6. Transparency
7. Economic freedom
8. Good investment environment
9. Qualified professionals
10. Government incentives up to US$ 2 millions to set up and/or expands
operations in Chile alone or in association with local companies.
14. Chile has double taxation agreement to Country Company Tax
avoid double taxation with over 28
countries including: United States, Rumania 16 %
Argentina, Peru, Paraguay, Ecuador, Chile 17 %
Brazil, Colombia, Canada, Australia, China 25%
Spain, Russia, UK.
Mexico 28 %
Peru 30 %
Australia 30 %
Brazil 34 %
India 30 - 40 %
Ref: www.sii.cl
19. Rates of high education Quality of education in Quality of Management Schools
Inscriptions Science and Math (2008, scale 1-7)
(2007, % of relevant age population) (2008, scale 1-7)
Source: UNESCO, World Economic Forum Global Competitiveness Report.
20. To submit to this grant is required to prepare between e-Andes and the company a good business Plan to enter into the
Latinamerican market using Chile as a springboard , defining all investments, human resources, timing, marketing and
commercial costs, with a perspective of 5 years. Prepare this business plan and cost structure can take between 2-4 months.
Having defined the business plan, strategy and cost structure with a perspective of 5 years, then we can prepare and
submit the proposal to the Invest Chile H1, H2, H3, H4, H5 Grants, this preparation takes around 1-2 months, and the answer
from the government between 1-2 months, so before six months, we can have the answer from the government about how
much money they are going to give to the Investment, before the investment is done.
21. 1. The Chilean government has over others 40 kind of grants, for
companies already operating in the country from US$ 0.05-10 millions
grants, financing human resources, technological infrastructure,
innovation projects, other.
2. Venture capital in Chile is a 15 years old industry, with 23 private
funds, having a total of US$ 600 millions to invest in interesting projects.
These funds have only invested US$ 100 millions, and the government is
pushing them to put the money into projects, as US$ 400 millions were
placed by the government into the private funds to support the
development of venture capitals in Chile.
