Prepared by the Excellence Group

1. PRINCIPLES of COACHING
by
EXELLENCE TEAM

2. What Does Coaching Involve?
What Does Coaching Involve?
Coaching is a
collaboration between
Coachee or
Client
Coach &
Coachee  has the greater  knowledge  & skill
 required  to create  insight & ideas 
needed for  Desired Change

3. What Does Coaching Involve?
What Does Coaching Involve?
Coach Responsibilities:
1. Keep focus on clearly
defined goal
2. Facilitate coachee’s
thinking
3. Deliver constructive
feedback
Coachee Responsibilities:
1. Generate ideas & option
2. Take action to attain goal
3. Report progress

4. What Does Coaching Involve?
What Does Coaching Involve?
Coaching Skills
Direct, Resolve & Judge
Catalyst for change
Non-judgemental
Facilitate, Listen &
Question
Speed is key
Offers rewards
Management Skills
Differ
from

5. What Does Coaching Involve?
Important Distinctions
Skills
Learned from
expert
Can be taught
Develop through
coaching
Learned from
expert
Coach Trainer
CounselorMentor

6. What Does Coaching Involve?
Coaching and Training
Trainer Coach

7. What Does Coaching Involve?
Coaching and Mentoring
Mentor
1-to-1
Coach 1-
to-1
Senior &
expert same
field
Carrer based
Ongoing & future
Share experiences
Give advice
Ad hoc meetings that
match mentee needs
Current issues
Set period
Questions
Feedback
Structured meetings
Focus
Style
Focus
Style

8. What Does Coaching Involve?
Coaching and Counseling
Counseling
Focuses on identity cause
of past problem
Addresses long term
personal issue
Person discuusses and
agrees agenda with
counselor
Addresses psycho-social
performance issues
Coaching
Addresses performance
Focus is on a future issue
Coachee sets the agenda
Narrow center of attention
Other stakeholders are
interested in goal

9. What Does Coaching Involve?
Coaching and Counseling It is work related
Yes
It requires one-
to-one
No
It is for a set
period
It questions
current thinking
Coach role
It is on going
It needs
expertise
Mentor role
It can be group
based
The content is
known in
advance
Trainer role
It is long term
issue
The cause needs
to be identified
It is psycho-
social in nature
Counselor role

10. Type of Coaches
Type of Coaches
Coaching decisions
External? Internal?
Formal? Informal?

11. External Coaches
Type of Coaches
Disadvantages – External Coach
1. Cost may be high & unbudgeted
2. Availability may not match short-
term needs
3. Don’t know culture or processes
of organization
4. Changes identified may not fit
Organization
Advantages – External Coach
1. Specialist skill & experience
2. Offer open environment to question
established method & processes
3. No day-to-day distraction
4. Unaffected by culture & internal
policies

12. Type of Coaches
Internal Coaches
Advantages of Internal Coach
No direct cost
Opportunity to know coachee
better
Already interact with coachee
Know culture & proccesses of
organization
Build and demonstrate trust &
respect
Disadvantage of internal coach
May not be able to alter
communication style
Diverts coach time from own
responsibilities
Commitment of return favour to
colleague
Coachee may feel new ideas
won’t be well received
Coachee may fear to question
established ideas

13. Type of Coaches
Formal or Informal?
Coaching
style
Informal
Demonstrate trust &
openness, miror task
or a specific aspect
of a task
Formal
Significant or urgent
task, scarce skill,
goal focused

14. Coaching Principles
Coaching Principles
Coach’s
role
Coaching
Environtment
Choachee’s
role

15. Coaching Principles
Related to the Environment
Succesfull
Coaching
Environment
Behave at
all times as
equals
Relation is
open based on
truth & trust
Coachee is
seen as a
whole person

16. Coaching Principles
For the Coach
Believe the
Coachee is
capable
Non-
judgemental
Commit to
Ongoing
Support
Principles
of the
Coach

17. Coaching Principles
For the Coachee
Commit to
being
accountable
Define their
agenda
Coachee
Role is to

18. Thank You